Three squirrels: is not only selling Meng

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was created from three squirrels and less than 2.5 times. The three squirrel, set up February 16, 2012, currently has 3.5 million online members. "After 6.19, we call it a ' liberation war '. We want to make billions of of consumers nationwide, have not bought the nuts on the internet, to buy online. "Chapter Prairie announced his new plan to start a nut war on June 19, 2014." With his heroic words and echoes, is the capital market of three squirrels hot. Anhui provincial Trade and Industry Bureau this April 21 to complete the registration of change, the founder of the chapter of the Prairie fire to reduce the share to 50.33%, with two major investors, has been holding half of the party.
Selling Meng is only means, "the pursuit of the ultimate user experience" is the core, chapter Liaoyuan repeatedly stressed this point. "In the mobile age, you have to make sure that customers come to you, not you go to customers." Because you show too little, and customers are diverse. "Three squirrels have been exploring the question is," How to motivate consumers to buy three squirrels this product, remember this product, and to spread the product. "To this end, the most intuitive approach is to strengthen the communication link." Three squirrels attract "master" has always been a strength, the method is in every aspect of the complete personification, looking for all possible opportunities for communication. "Master" wrote a tweet, several official micro-blogs will immediately form interactive ridicule, on the micro-letter to squirrels "girlfriends honey" message, "Boudoir Honey" will immediately with the "master" reply, in the customer service consulting a product, "small fresh Group" or "Heavy taste Group" will immediately start chat mode. The
supports this operating system is a new set of KPI evaluation system. Three squirrels have a very technical content of the ERP Process Control system, now this process has added a new secret weapon, thus changing the three squirrel's entire staff assessment system. After July this year, the chapter Prairie Fire will completely become "Shang". The newly developed traceability software, which opens a port for customers, allows each of the three squirrel packs of nuts to be able to trace both quality and service. "Sweep the two-dimensional code, enter the traceability code, this product in the past and this life, until to your hand more than 30 ' points ' are controlled." "Chapter of the Prairie said. Can be traced from the Food safety link to the source of this bag of nuts, processing, quality inspection, can also be learned from the service, at that time is which customer service in communication, chatting about what, which workers for you subcontract, has been to which courier to send you packaging. &NBSP
Therefore, a customer's praise and criticism, will directly determine a customer service or packaging staff's wages and movements. "We have built a platform to allow consumers to seamlessly connect with us and let them directly evaluate us," the chapter said. The future changes in the organization of the Internet, is to let your customers, completely the final decision. "Of course, such assessment system, in the specific operation of the smooth implementation of the stage, yet to be verified."
The rapid development of the uncoordinated relationship with young teams in 2013 hadHaunting three squirrels. Today, three squirrels are starting to tackle the problem in three ways.

First of all, relatively open in management, chapter Liaoyuan even "inaction." Second, according to the rapid changes in the Internet format of the organizational structure of flat, as far as possible to achieve three levels to the terminal. Three squirrels from the beginning of this year is to take the group of seven people to manage the way, let it become the entrepreneurial parent company in the entrepreneurial subsidiary, each team leader to become a pioneering subsidiary of the leadership, and the parent company has become the most important point of concern. Finally, in the company management structure, the formation of a bottom-up management approach. "Our company's internal management culture, the staff is to create customer experience for users, and the company's superior leadership is to create user experience for subordinates, so as to form a chain." "
As of June 2014, three squirrels sold nearly 400 million in the first half of this year. Crazy running squirrels behind the winning king, has not only been selling Meng only. For the future of three squirrels, chapter Prairie said: "We consider the future strategy, regardless of the PC end, mobile end how to develop, we only grasp a point, the future must be user-centric such a model." The options for the future must all be at the user's end. The