To do cosmetics in the field of public comment on the "Beauty Makeup Experience"

Has said absolutely will not be involved in the electric business, cosmetics only comments on the "Beauty makeup" recently released the 6.0 version (Android/ios), compared with the previous version, the focus of this revision is to improve the page information flow of the presentation form, while strengthening the social properties. These two measures are aimed at enhancing users ' sharing, evaluating the enthusiasm of cosmetics, further settling quality content, and serving the "beauty makeup experience" to be the intention of the cosmetics industry Consumer Guide.

In the 6.0 version, the first page of the flow of information in the form of the big picture highlighted the selection of content, the founder of beauty Makeup told me, this is to learn Instagram show pictures of the practice, because the picture than the text can more efficient delivery of information. In addition, all the posts are tagged below, the method of aggregating posts with tags can help users find relevant content.

I also noticed that the revision of the "discovery" channel instead of the original "community", this is because with the user information, cosmetics materials and user comments on the increase in the need for more formatted presentation form to organize this information, the current "discovery" channel capacity is larger, covering more content.

In addition, according to the flying introduction, the user now produces tens of thousands of reviews every day, this data scale enough to generate a cosmetics ranking, so the United States makeup experience to the annual unit of the top 100 ranking, the category involves skin care, make-up, the United States body. For example, you want to buy facial cleanser, enter the list can see the top 100 products, it can be said that a good grasp of the choice of the pain point of obsessive-compulsive disorder.

As for the enhancement of social attributes, the first screen's large image stream highlights the user name and attention button, and the Discovery Channel and the "Up to" subclass, where users can find and focus on the talent they are interested in.

In addition, in order to enhance the stickiness of the attention and attention, the focus module is placed on the right side of the first screen, where you can see the flow of information that reflects the user's dynamics, which adds to the social opportunities of the most talented fans.

On the beauty of the experience, the collection of data on the relationship chain to help analyze user preferences, combined with their age, skin, consumption levels and other information, beauty makeup experience can recommend more suitable products for users.

The current beauty makeup experience income mainly from the major brands in the beauty of the experience of the trial activities. For cosmetic brands, the new trial activity is a very important market work, can obtain market information and consumer preferences. However, beauty makeup experience stressed: "Even pay cooperation to ensure that the credibility of the money also can not delete the evaluation, give money can not improve the ranking." Because the real comment only has the reference value and the dissemination power. ”

As for the future of beauty makeup experience how to find a stable form of change, flying said that the credibility is based on the platform is trustworthy and naturally attract users. When the number of users reached a certain scale, beauty makeup experience platform attributes will be more obvious, become the brand and the user important communication between the bridge, then become not a problem.