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What is the concept of sales? What about SEO? Many people mistakenly put the search engine as God, in fact, search engine is only the messenger of God, although sometimes it is necessary to please the messenger. But God can really bring you profits.
Sales are you to find customers SEO can let customers take the initiative to find you
This is already very advantageous. Let the customer take the initiative to find you than you go to find customers success rate is much larger, customers come to you to explain his needs, than you go aimlessly to find customers more accurate. So what happens when a client finds you? Do you have to choose you? Obviously not, then why do you win the trust of the customer and let him choose your product or service? This time you need to put yourself in the sales perspective to consider.
1, the website lets him look comfortable, the browsing experience is cool. This is the same as the sales staff looks, if the sales staff look uncomfortable, then presumably the success rate will be greatly reduced, which is why good-looking people, especially beautiful women more easily sales success reasons. Customers come to your site is the same, first of all, your site must let people look comfortable bar, the layout of a reasonable, hierarchical sense of prominence. The nose is not the nose, not the eye.
2, to meet customer demand for customer information needs of customers can generally be divided into two levels, one is the primary demand, some buyers are considering the early stage of purchase, may be to understand the relevant information, For example, a customer who wants to do a corporate website may want to know how to do the price of a corporate website or the process of doing an enterprise website. Then your site also need to do these long tail words, and the real stand in the customer's position to answer these questions, only you provide accurate and sincere information in order to win the trust of customers. Win the trust of the customer you are not far from the order. The second level of customer demand is more intense, this time will need to mention the following 3rd: Good interactive communication
3, good interaction and communication now most Web sites have online communication tools, when the customer with you online communication, you must not blindly publicize the emphasis on your products how good. First learn to listen carefully, understand what the customer wants to know, and then give the customer a professional and credible answer. Therefore, this requires customer service personnel for product services to understand enough. Customer interaction is the time, so that customers feel your sincerity and professionalism. As with sales, sincerity is the magic weapon of success, some people may mention the sale, will think of the whole sky sales. The main reason is that the general sales of the customer population positioning can not be accurate. SEO is a more advanced sales, so you only with the real demand for the customer dialogue, but the essence or sales, you have good products and services, site users experience good you can win orders.
How to get customers to find you
Do sales can not aimlessly to sell, the simplest in the roadside scattered leaflets, sometimes you can not everyone hair, such as you are selling weight loss products, selling freckle products ... Even do phone marketing to have a choice, such as we are network companies, the main service is to provide Web site construction services, then we do phone marketing through a number of special channels to buy some business owners contact, which greatly reduces the scope of our sales. Efficiency will be higher. Then do SEO? How to get more effective traffic is what we should do more, rather than blindly pursuing a few keyword rankings.
How do you get more effective traffic? You have to think about things from a customer's perspective, but sometimes even if you're thinking from a customer's point of view, it's hard to think about how the customer will search for the element. Each search user's cultural background is different, the character is different, the way of thinking is also different, the language custom can cause you completely not to imagine they will go to search. Here's a reminder that you should never keep your mind fixed on the industry you're in. For example for me, I think the customer wants to do the website, must be looking for the network company. But you have to understand that some people do not know what is a network company, do not know what to do the site's name, he will not go to search where the network company what good, perhaps search where can build sites and so on. The method of digging long tail words is not in the details here, there are many online. Here to tell everyone is to have this awareness, is constantly digging long tail keyword, long tail keyword is infinite. At the same time digging long tail keyword is inseparable from the actual analysis and divergent thinking.
Write in the end: Maybe everyone hates selling, do not want to be harassed, sometimes you obviously have no demand, sales staff still blindly marketing. Do SEO is a sales of the nobility, is to allow the customer to take the initiative to find you. But if your site user experience is poor, customers will be equally disgusted. SEO difficult how to let customers find you, it is also difficult to let the customer recognition accept you. But a lot of people in order to cope with the first difficult to burn, no energy, also not interested in doing site user experience, this is the biggest mistake. A good user experience will only allow more users to find people, do not pay attention to the user experience you will only lose more and more customers, will ultimately make customers can not find you.
Source: Suzhou Enterprise Website construction http://www.tmwebqp.com/website/164.html reprint marked Thanks ~