To examine and improve the conversion rate from different angles through website statistics

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Website conversion rate, each webmaster is in pursuit of a data, we do the station's goal is through the search engine to attract users to visit our site, and then in its visit to the site, the process of their conversion to customers, and finally give us money, in these processes, the user into the customer is our webmaster most valued, This directly affects the site's profit loss, no conversion rate of the flow is worthless. Then a website conversion rate is high is low to how to see it?

Now seemingly no software or tools can intuitively see the conversion rate of the site, webmaster are relying on statistics or webmaster tools to look at the site data, and then their conversion into conversion rate, we all know, conversion rate = volume/flow, from the intuitive point of view, on the flow and volume of the conversion rate determines the high and low, And it's just a data, for reference only, will affect the conversion rate far more than these, the flow size can not directly affect the conversion rate, there are many other factors will affect the conversion rate, but also need to be judged by a lot of aspects, the following and everyone said how to use the site statistics to see the order conversion rate:

IP and PV

IP can explain the popularity of your site, can see the number of visitors to the site, and PV can see the quality of the site, or can see the site to provide information is useful, these 2 are to improve the conversion rate of the foundation, no access to the site and full of spam information site can bring the conversion rate. Improve the IP, the individual does not have much idea, nothing more than doing activities or doing some voting, or something, to attract popularity. Improve PV, content quality high, the site to add relevant articles or the latest articles, the chain to do a good job, and user interaction with the community to share the button and so on, a lot, do not write.

Browse Trajectory

From the statistics and webmaster tools can see the user from the site to the site to browse which pages, landing page is which page, by observing these can see which pages are more popular, the focus of recent focus on where to see our site optimization is in place, the chain or the plate can retain customers, to see where users are staying, Then summing up introspection, to do not do in place to improve, can effectively improve PV and conversion rate.

Access depth

In fact, this and PV is basically the same, but generally speaking, PV refers to the horizontal, and access depth is longitudinal, to improve access depth, the need for the site, can be a step-by-step guide customers to go on, the middle of the steps less the better, more, people will be impatient. This is not the line can look at some of the sales guide customers to buy articles, or find some sales friends chat, pull the eggs, on this aspect will have a deep feeling.

Stay time

Stay time is also intuitive to see, this aspect on the Internet have seen such a data summary, most sites as long as users can stay more than 60 seconds that will usher in the second wave of online browsing peak, the article name is: Website Analysis: Can stay 60 seconds can get more conversion opportunities, is A5 administrator wrote, the feeling of analysis is very good, Very detailed.

Website Bounce Rate

Jump rate is the user to enter the site on the number of departures and access to the total number of times the ratio, if the jump rate is high, indicating that the site content has problems, can not give users useful information, conversion rate is certainly low. To increase the rate of jump, you need to increase the user experience, the method is the same as the way to improve PV.

In fact, if this is a general statement, can be summed up together, but why should I say it separately, because these have the same place, there are some different places, to do a good job site user experience, must be from the accumulation of dribs and drabs, from the details of the optimization, some subtle differences can be seen a lot of different problems, Can analyze the website from different angle. This article is released by TERA-RMT game Net http://www.rmt-wm.com/tera.html, reprint please keep the link, give the creator a little power, thank you!