To bind the user's heart, please first seize the user's "stomach"

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Tying the user's heart, this sounds a brutal and violent means. But if our users are willing to be tied up with us, that is another day of the other scene. We know that all the common characteristics of Internet users is easy to be attracted by novelty, the general will take the initiative to test what is. If this product meets its own needs, then users will be willing to be tied to this product. Just like we will not automatically login QQ every day, we have volunteered to be tied to QQ applications. Such a phenomenon, is to tie the user's best performance. As Zhou said, to make good products, but also afraid of no market? Regardless of being a webmaster you choose which industry circle, you need to have good products to tie the user to do support. So as a webmaster in the process of operation, how to better tie our users? In fact, the truth is very simple: to bind the user's heart, please first seize the user's "stomach." Bind the user's appetite I think can be roughly from the following three aspects.

1, users like a simple and safe experience

The premise of tying the user is that the user knows something about us. and whether the operation of a platform is simple will relate to whether the user has the intention of further understanding. If your platform is like a complex and difficult to operate the machine, need the user deliberately to learn how to operate or need several steps to get the content, then I can be sure to tell you that your products for Internet users has not been applicable. Now the user belongs to the fast-paced, hope to spend a short time, thoroughly understand the product. Therefore, the product to be made to have a simplistic character. In this regard, we have to mention 360 mobile phone mobile helper. With the development of mobile devices, are you more concerned about the security of the pages you visit? Does the downloaded software have a backdoor virus? For these problems, ordinary users need more simple and safe tools. The presence of 360 of mobile phone assistants satisfies the user's need for simple and secure experience. We can also see 360 mobile phone assistants in the mobile segment quickly stabilize the market.

2, users like novelty more hope useful

In the above we mentioned that internet users generally like novelty, and we can see the Internet is an innovative place, every stage will have a novel products appear. But we can also see that many Internet products are often lack of the latter, useful elements. As a result, many of its products fall early. For Internet products, a real novelty and use of the product is a micro-letter. We can see that as soon as the micro-letter is launched, it is favored by a large number of users. Because it has both of these factors, it may not succeed. First, its feature of voice chat function, breaking the traditional text chat function, so that users closer. At the same time only cost of the link flow rate, but also for users to save a large number of mobile phone charges. The success of micro-credit is undoubtedly a boost to both. Therefore, our site in the operation of positioning before we have to consider whether it is new to users, but also to think about whether the user is useful.

3, users like real free application

We see a lot of platforms in the beginning of the time is often lack of a can attract users of the gimmick. The most effective way to attract users is to be free. If our product can be a free gimmick, users will have the psychological ability to try. This is also a fast capture user's one big kill skill. For example, the fact that few people have known for a few years why 360 of security guards can quickly occupy the market for secure software is undoubtedly the biggest cause of free gimmicks, except for the simplicity of utility. In the year that antivirus software also needs users to pay for the years, 360 break the rules, the introduction of free products, is undoubtedly a key factor in success.

Summary: For stationmaster, want to really tie the user, do not blindly the initiative, but to really understand the user's appetite, but the user himself sent to the initiative let us tie. In order to let our site have a more long-term development path.

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