To help an E-commerce site to write the optimization program

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A few days ago interviewed an E-commerce company, after the interview completed, they want to write an optimization plan, I sent them after the plan, there is no news. Here are the optimizations I've written. Without careful writing, it is simply written. Publish it and let everyone have a look.

Comprehensive analysis

1, the Site positioning: Integrated category of digital sales platform.

2. Analysis of user groups: it practitioners, white-collar workers and people who often surf the internet.

SEO Optimization Analysis

1, User Experience Analysis:

A, the opening speed of the Web page: Shenzhen Open speed of 4S, Changsha open speed 2S, Sichuan open speed of 6S, Beijing 3S. The page is open very well. Beneficial to the user experience.

B, the registration needs to have the inviter, otherwise cannot register. Users cannot register against the user experience.

C, look for products too many levels, to the mobile phone as an example: the first point on the front page of the mobile phone, and then point to the mobile phone classification, and then the mobile Phone filter page. And, the brand of mobile phone filter page is empty.

D, receiving information at the required items only the consignee name and address with the * marked, other required items such as postcode, telephone, mail, etc. are not used * marked as required.

E, when the order is submitted with the Net Bank Payment page docking slower, and the middle of the blank page in the left below the prompt to complete. This may mislead the user and lead to the inability to complete the order.

F, in order to add the goods to the payment and request the Logistics Department with the purchase to the implementation of payment.

2, the choice of key words:

Mobile phones, digital cameras and other related keywords fierce competition, and promote more merchants, should focus on the choice of long tail keyword.

I can refer to my friend's website China Automotive Encyclopedia, site positioning is around the car's various related knowledge for keyword positioning. Very advantageous to the keyword ranking.

3, the layout of the Web page

A, 400 of the phone should be in the top right-hand corner of the first page to show the form of a picture. To facilitate telephone ordering by customers who do not want to shop online.

B, the site is the location of digital products, should try to digital products in the home page for a large area of the display.

C, the walk letters in a link to the form of the Guide to the inner page, and the position of the express to change the content of promotional information.

D, the merchandise proceeds billboard and vote to remove, and change this piece to buy or second kill promotion content. and expand the area accordingly.

E, kitchen utensils and home appliances, in the initial construction of the site should try not to show, or another special website.

F, in the browsing products of the page has a view of the display of products to facilitate customers with the view of the product comparison.

4, the Web code of weight loss

A, put the CSS code in the Web page on a separate page. On the other, the Web page opens fast enough, but too much code can make it difficult for spiders to crawl.

B, the net code in the Web page to remove or make a fine reduction.

C, mate tags in the keyword and description tag to add.

5, the construction of internal links

In the program to add in the chain code, in the background to set up the chain of keywords and links, in any future articles and products described in this keyword will automatically add in the chain, and, the same keyword only appear once.

I can refer to this site, perfume brand rankings, and then, the content is rather messy, but all the content of the article is automatically based on the keyword set up the chain. It's very helpful for spiders to crawl. Scoring a website will be a high improvement.

6, according to the choice of key words for the construction of external links

A, friendship Links, in the exchange of links should be the relevance of the site, the other side of the site's weight should be as high as possible, and the weight of their own equivalent or not as much as their own in addition to the relevant industries do not exchange. And, along with the website weight enhancement, the friend chain Exchange condition also unceasingly enhances. When the first page of the link reached a certain number, the previous exchange of weights to the bottom of the link to the page, and notify the corresponding webmaster.

B, the Forum's signature link building, should try to play well in the forum well-known, and, the content should be as close to the subject as possible. Must be exempt from the use of the words of irrigation, such as: Top, good stickers, support landlord and so on.

C, blog building, as far as possible in the major mainstream blog to establish their own blog. And, try to keep updating the article every day. Content should be as far as possible original or false original.

D, soft writing, the corresponding editors need to carry out such skills training, including keywords, and long tail keywords. Let the editors incorporate these elements into the article in their writing.

7, station group and the Establishment of blog group

If the company funds allow, you can set up a corresponding station group to enhance the weight of the site. Increase the number of times the site has been browsed. An example of a website is 300, and 10 sites only need 3000.

Marketing Promotion Program

1, Blog marketing: In the blog to add the elements of the brand

2, Media marketing Promotion: mainly by the mainstream media cooperation and promotion, etc.

3, Forum Marketing: is generally a more popular forum community advertising and posts or various activities to promote.

4, Advertising Alliance Marketing:

A, since the establishment of an advertising alliance platform, recruit personal webmaster.

B, with the various large-scale advertising alliance platform cooperation

C, Baidu to promote cooperation, the need to do a variety of keyword positioning and selection.

5, Micro-BO marketing: The early stage can be dedicated part-time, the latter need to have full-time responsibility.

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