To justify search engine optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The survey of Internet Information resources published by the Information work office of the State Council shows that 51.5% of the corporate Web sites are visited below 50 times a day, and this proportion is still growing. Facing 162 million of netizens, more and more small and medium-sized enterprises are aware of the importance of network marketing, but how to promote corporate Web site to become their headache.

Through search engine optimization or search engine payment promotion, etc., is the most effective way to promote the Enterprise website. But search engine optimization is a long-term job, many small and medium-sized websites have not realized the value of search engine optimization. I think that search engine optimization value still need to dig deep.

Search Engine Optimization Domestic situation

Search engine Optimization (SEO), can be understood as the site content, internal and external link structure adjustment to improve the site in the search engine performance of a process. Simply put, it makes it easier for users to find you through search engines.

2003, search engine optimization started in China, up to now, domestic search engine optimization is still in the initial stage of development. From the search engine optimization industry itself, the number of practitioners is still relatively small, industry service models and standards are still more confused; from the enterprise's understanding of search engine optimization and the level of demand, more and more websites began to implement search engine optimization and even set up their own search engine optimization team; Search engine itself on the search engine optimization attitude began from the initial query, misunderstanding, to the final identification and start with search engine optimization to establish good communication channels to strengthen the guidance of the search engine optimization industry.

The gap between domestic and foreign search engine optimization

The Overseas search engine optimization has already appeared in 97, has developed quite maturely to the present. If from the entire operation flow and the idea, the Overseas search engine optimization has the obvious superiority. In the past time, I have been with a lot of foreign top search engine optimization experts to communicate. Throughout the process, I personally feel that they will not simply take SEO as a pure ranking technology, and more to return it to the search marketing strategy, by strategy to determine technology.

The degree of commercialization of search engine optimization

Now the domestic search engine optimization commercialization of the customer base has two main, one is a large portal site, the other is for the traditional SME site services. The previous type of customer is more likely to accept a comprehensive search engine optimization solution, and the latter, the quantification of service effectiveness is extremely high. At present, domestic search engine optimization service providers, most of the focus on the latter type of customer.

From the specific search engine Optimization business service model, the current domestic industry as a whole are in the exploratory stage. From 04 to now, I have seen many SEO practitioners quit the industry, and a lot of search engine optimization service providers have exited the market. The market looks very big, but there has been no sound business service model.

The development foreground of search engine optimization

Any industry in the development process will take some detours, but sooner or later will return to the right path. Since 06, conforms to the standard, respects the search, respects the user "the White Hat Search engine optimization" to ascend the stage, firmly grasps the industry the leading power and the development direction.

In 04, many of the media in the writing of the search engine optimization as a direct equivalent to garbage and cheating, many large portal technicians and even the search engine itself, are not dismissive of search engine optimization. But now things have changed dramatically, and many sites have never been more focused on engine optimization. We can believe that China's engine optimization will also be like foreign counterparts, the good development.

It's very important to think about SEO transposition

There are two meanings to this point, one is that you are willing to spend more time and energy to carry out the things that are closely related to money. Another layer of meaning is that only when you make money with the project, you will understand what real SEO can bring you, you will understand that you do not want a simple keyword ranking, you may be more concerned about the value of the flow and conversion rate. From this point of view, I think this view is not utilitarianism, but the transposition of thinking. This transposition is very much needed.

Point Stone Interaction is engaged in search engine optimization technology research and popularization of the team, for China's search engine marketing development to make our due contributions. Point stone sharing, communication spirit still need to continue. The possibility of commercializing operations is not excluded, but there is no specific operation at this time. We have a professional search engine optimization team, and has attracted a large number of Internet marketing professionals, I believe this site will become the future of internet marketing talent gathering place. Its value will continue to be recognized and played out.