Preface: For "Idealists", work is meaningful, not simple routine work or means of subsistence. They often act in order to make the reality better, not necessarily the whole social change, but in the direction of the well-being of the public. Huawei Ripened mobile phone research and development team, they are such a group of young dream into the product of the stalker. More and more foreign brands have gone down the altar, the domestic enterprise products in addition to technical features and their comparable with more and more accent. 2013 a "to youth" whirlwind witnessed the Huawei Terminal and China Telecom to create a young custom mobile phone brand ripened fresh birth. And in early 2014, the continuation of the first generation of ripened A199 products good Word-of-mouth second-generation products-Huawei ripened B199 launched, in the first 1 minutes snapped 05 seconds in 100,000 products sold out, bringing the industry a great shock. This ripened second-generation product is only positioned at 2000 yuan, but there are a lot of "beyond technology." Huawei Ripened B199 has the first photo-focused "Full focus camera Mode", the antenna printed in the phone shell of the "LDS Antenna technology" (using laser technology directly on the stent plating metal antenna pattern), which is only on high-end mobile phones will appear on the technology. And the appearance of "large area curved metal rear shell", "three net navigation", even in the global scope belong to the leading ranks. Compared to the current domestic market, many still piling hardware, the promotion of Low-cost smartphone products, it can be said staged a beautiful sneak sniper battle. "This is a group of idealistic people with painstaking efforts to condense the boutique," Huawei staff said. It is these idealistic people who want to build "the best young phones" that shape the ripened of this youthful temperament and content. Born for the young and when technology is being perfected, the products we experience will be more perfect, and the products will be given more value at this time. Ripened is a customized mobile phone for young people, see ripened product planning Director Tao Rui, equal to find "ripened spirit" in miniature. A "idealist" who strives to realize himself in reality leaves a deep imprint on the product. A man of faith and pursuit is called an idealist. For their dreams are struggling for the younger generation, have a positive attitude towards life. They adhere to their own principles, have their own unique style of doing things, do not follow blindly, do not drift; they maintain a fearless spirit, fearless failure, growing up in failure, they do not believe that "birth determines fate", with their own efforts to achieve self. They are the "idealist" of youth and the "ripened spirit" recognized by the young people. Ripened Product Planning Director Tao Rui approached Tao Rui, we learned that he played 10 years outdoors, in his mind, travel is spiritual practice, can let him better understand himself, is his idealism in life. And in the work, to build a "young people can rely on mobile phones," is his another ideal pursuit. Put their own insights and dreams into product development, he hoped that the mobile phone can meet and carry more needsSeek to be a solid companion in the journey of more young people. This belief and pursuit has become the driving force for his constant innovation and perfection of ripened products. In Huawei's 7 years, Tao Rui has accumulated various experiences in mobile phone research and development, from technical engineers to product planners, and has experienced various aspects of research and development. Long "sneak" and 10 outdoor feeling, let him after A199, the second generation of products proposed "when necessary to replace the SLR", "long-lasting", "strong stability", "high durability", "easy to use" and many other requirements, and in the development process will continue to transform a variety of new technologies for young people's new application. Finally, ripened B199 really has the kind of fearless growth, to experience, to practice the soul. A commitment to young dreams we must acknowledge that the world has fundamentally released all the desires of humanity, and that idealism is gradually being marginalized and conditioned. But the essence of idealism is that it should inject a trace of aura into this peaceful life, and prove its nobility by its Zhuo. Ripened product PMO Zeng Zhitei, exactly is a product quality has a persistent pursuit of "extreme idealists." Ripened product PMO Zeng Zhitei High "Young" slogan of the mobile phone abound, for research and development, especially in Huawei people, will be unlimited to the ideal, the pursuit of perfection needs to be put into action. "Let the consumer solve the problem is to evade responsibility behavior", in Zeng Zhitei Heart, consumer's opinion and suggestion is the most important, but he also believes that the consumer is not obligated to give the opinion for the product, moreover many ordinary consumers are not the condition and the channel feedback product software question. The use of packaging, "participatory" marketing means to cover up the shortcomings of their own research and development work, but also the justification is to allow users to participate in the design, which is his most intolerable cheating behavior. In his concept, "development is not difficult, it is difficult to develop things without problems." Products must be perfected before they are sold to consumers, and the problem will not be thrown to consumers. Industry insiders know that as long as the quality of a slight relaxation of requirements, product development and the difficulty of the cycle will be greatly reduced. However, as the director of Huawei Ripened Research and development, Zeng Zhitei refused to "make it" and "heavy marketing light Products", the quality of 0 tolerance is rooted in his heart belief. They are idealists in it technology, and they are often more like "craftsmen" in the face of their products. Carve every detail in quality and create a high-quality product for consumers, rather than meet the basic conditions of the stalled. The development of the ripened B199 was completed 3 months ago, but in pursuit of optimal performance and quality, the team will deliver the time from the planned October to December. Over the 2 months, the team has replaced a more advanced processor chip solution for the product, and has completed the corresponding architectural adjustments and various tests. In the product before delivery, call, information, Internet and other basic functional operation needs to meet 7 mobile phone running 800 hours, no system panic, the application of the error, the system has no response, the application of no response and other stability issues. and various applications require three consecutive randomRow operation 6 hours, no application panic, no response and so on. In fact, Zeng Zhitei not willing to publicity, he prefers to stand behind the crowd, silently for everyone common achievements and happy. In his belief in idealism, even if the average person easily overlooked audio quality, screen quality, he is determined to achieve the ultimate. Even if what is widely believed to be deceptive, he will not conform to the same. It is this idealistic belief that creates a ripened quality and lays a solid foundation for Huawei. Solid thick shining light as with the user's daily life, work more intimate mobile phones, users of its intrinsic quality and gold content experience more profound, "internal" to become the impact of users trust this product important factors, Huawei ripened research and development team know this. This is the ideal that the Yin Shi-ripened product chief architect leads the team. Ripened product chief architect Yin Shi is recognized as the most youthful mindset in the ripened research and development team. As a 13-year old Huawei, he worked very busily, but even so he insisted on swimming, fitness, and family travel every week. He was nearly 40 to a moment perplexed heart, adhere to their own road, in the busy work to find a balance with family life, the idealism of life to the extreme. Yin Shi to ripened product architecture design also fully embodies the combination of ideal and practice. Young people are still in the beginning of their careers, the demand for cost-effective, and must make every penny play the biggest effect. From this, he proposed to ripened "value, quality, balance", requirements in the product architecture design to achieve the ultimate balance, and resolutely do not grandstanding "gimmick" hardware stack. To meet the needs of young people, Yin Shi led the entire architectural design team to invest far more energy and toil in the industry in order to find the best balance between performance, richness, durability, durability and slim appearance. Such as: designed a variety of different capacity of the battery program; the use of industry-leading chip processors supporting Sensorhub to reduce power consumption, Huawei's energy-saving technology to the maximum possible implantation, select the hardness equivalent to and nephrite of the high hardness of aviation aluminum to build the rear shell; Application of the industry's most advanced LDS antenna technology to the antenna laser on the phone shell, increase antenna stability and space utilization; In order to solve the effect of large arc metal back shell on the signal, even invited the Huawei American Institute to participate in the iphone development of the top RF antenna experts to participate in the design ... After nearly thousands of hours of testing, experienced dozens of sets of programs, and ultimately achieve ripened B199 of the various leading achievements. Most importantly, it also guarantees that the price of the product will not rise. They use action to integrate faith and adherence to the product. Ripened's research and development team ripened's research and development team is with the inner idealism, persistent sniper the reality of the imperfect. Among them are the product systems engineers who collect information for several days in the latent pollen group; have insisted on hand version delivery last minute still pondering how to further improve the ID designer; Thousands of times debugging only for high qualityAudio call to an audio engineer. They walk less people, they combine ideals with reality, and work means more to them than they do for a living. It is this spirit of resonance, so that the development of ripened more targeted, refined in the market some of the highest marketing products, from the bone to ripened gave the "go, Young" soul. We look forward to, have more silently adhere to the good products, let the world become more perfect.
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