To "virtual increase" online sales, enhance the company valuation, was once considered to be the electric business industry unspoken rules

Recently with a Shanghai engaged in the Beijing-East line distribution business of the people have made contact. The Zhao surname man told reporters that it can be a large number of offline distribution from Jingdong goods.

And the entire offline trading process, customers do not need to go through the Beijing-East online under the circumstances, you can successfully get from Jingdong printed, with the printed number of 360buy.com (that is, Jingdong Online mall) shopping list, as well as by the Beijing East Shanghai Branch opened the VAT invoices.

The line of sales into the electricity business site, and to this "virtual increase" online sales, to enhance the company's valuation, was once considered the electric business industry unspoken rules.

"The net profit of some domestic electricity dealers including Jingdong is negative, the investor can only through its sales growth rate to the BoE valuation," e-commerce observer Ruzenwang to this newspaper analysis said, "so the electricity business will naturally revolve around the growth rate." If this figure is not up to expectations, it will be modified by means of similar offline distribution. ”

Jing Dong Vice President Shengchang in response to this newspaper said, according to its understanding, "there is no offline sales of the situation." "and Ruzenwang to this newspaper said, the Beijing-east and other domestic electricity distributors under the offline distribution is not new, but has been going on for some time.