Too stupid to study abroad, to create a time of sadness

More knowledge of the Web June 26 news, the distance is too silly officially by China to hear the media acquisition, has passed a whole year. A "too silly study 2013 years net profit 30 million, not up to expectations" news let it back to the public view, about too silly equity structure, financial situation, etc. are also disclosed. And these news, are too silly internal 13 years the most important "privacy". It's stupid. The recent situation is that although the lease contract has not yet expired, the Beijing branch was quietly withdrawn two months ago and the landmark building in Zhongguancun, the Sinosteel Tower, was evacuated. Been acquired this year, too silly what happened? Once created an era, why is it so silly today is drifting away? Evacuated Zhongguancun, led an embarrassing department July 2012, too silly in the 21 floor of the Steel mansion rented 600㎡ office. The annual rent is about 2 million. As one of the Haidian Huang Zhuang symbol of the central steel building, green glass curtain wall in the sun always reflect the dazzling light. However, this landmark building did not help too stupid to occupy Zhongguancun, but became a burden. At that time, the staff who settled in Zhongguancun were mainly the teachers of the examination department, and a few consultants from the marketing department, with a total of not more than 20 people. But occupy the 600㎡ office, so "spacious" office environment in the study company is not uncommon. "The reason why rent so big office, is want to do exam counseling, play brand", a quit too silly old staff revealed. However, in Zhongguancun, there are not many students to attend the exam tutoring, it is difficult to support the huge rental expenses. The expansion frustrated and led to an embarrassing department. Too stupid to study there was no exam department, but there is a huge clerical team. Too stupid founder Tao is a very clever person, also has the vision. He thought that can reorganize the clerical department, set up examination department, improve customer stickiness, lengthen product line. Thus, in 2010, the examination department was independent, and the remainder of the clerical unit was merged into the customer service department. The examination department is the first to give the examination guidance, does not charge, the counseling form is the telephone consultation. Of course, under the contract of "giving" the examination guidance, the amount of this part of the service has actually been covered, while the extension of the exam coaching time is often a good means to expedite the signing and promote the promotion. However, starting with the "value-added services" role initially set, the "unprofitable" Department of the examination department has not received much attention, which lasted until 2012. At this time, the new Oriental to create a large-class era of decline has been apparent, foreign language training has appeared a number of small to do the fine "class" or "VIP" organizations. Even some study companies have begun to push their own training brand, such a large environment, how to make the examination department to make money business becomes an important issue. Obviously, the telephone consultation certainly does not receive the price, must change into face-to-face, does the profit margin highest one-to-one. Too stupid in the first half of 2012 began to implement reform, the production of courseware, the second half began to send face-to-face teachers stationed in Zhongguancun. The most direct way to the training brand is to spell teachers, but too silly strategy is low price to go--when the TOEFL VIP hourly rate is 100 yuan/,Too silly average 60 yuan/, such pay is difficult to retain good teachers. By "Walk Quantity", make brand is also difficult. This move is unwise to Tao. Forum + background Promotion: Once created a time back too stupid study abroad fame, originated from too stupid forum, from the United States high-end study application. The 2001 United States "terror" terrorist attacks, all of a sudden make it is not good visa application of the United States door locked. "At that time even won the full prize, still cannot pass the visa, because this cannot go to the student everywhere." A teacher recalls. Then a small industry--visa training--was spawned. 2003-2005, too silly the main business is visa training, and a book in the visa industry far-reaching impact of the art of the visa. In these two years, too silly to study hundreds of colleges and universities in the United States and professional, which schools which professional to apply for full scholarship, which major is easy to refuse to record, these experiences lay too stupid to do the foundation of American Study. "I once got a visa for a student who was rejected eight times," said one veteran who worked too foolishly. In 06, I took 23 students and 17 won the full prize. This sentence is now easily suspected of "false propaganda" words from his mouth, confident, calm, radiant. At that time the business or intermediary for the king of the big environment, too stupid to do two important innovation: do a good forum for students to do background promotion. Around 2005, too Silly Forum provides a channel to find information. have been cut off, trivial, but also need professional information through the study, to have students willing to open a window. Although previously disclosed the "website registered users more than 2.6 million people", was said to have moisture, but looking at the domestic study forum can be very few right. The Forum for the force is too silly plus a lot of, but also led to a batch of content to do the study site. If the forum launched a silly brand, the "background upgrade" has created a new business model. Once, the intermediary told the students, what kind of conditions can apply, too silly to tell students, you should do to achieve the conditions of the school, how to apply to a better school. This is too silly long-term play edge to do "counseling" the core-for students to do planning. Background promotion solves the problem of early signing, and for students, the sooner they sign, the sooner they will be prepared to accept such a plan. At the same time, also protects the enterprise's cash flow. According to know more about the net, from 2006 too silly formally began to apply for business, the annual revenue growth rate of about 200%, until 2009, the number of customers reached a stable of 3000-4000 people, and in 2011 to reach the peak (nearly 5000 people). It is worth mentioning that, and other companies scattered professional and country different, too silly the vast majority of applications in the United States, professional and school overlap highly, accumulating a large number of TOP100 cases, these data are valuable. However, over the years too silly forum has not been a very good solution to the problem of flow of cash-use too silly forum most are DIY users, do not need institutional services; In addition, micro-blog, microFaith in the new media era, the forum form of active decline, too silly forum is no exception, not to mention the field of study in more and more content sites, information is no longer scarce. Created a new business model, and through the information and content of low-cost drainage is too silly, and did not seize that wave of development opportunities, expand the advantages. The crux of the problem: the lack of sales-oriented talent training It is said that Tao is a very high IQ, but the emotional quotient is not enough people, this sentence is highly subjective evaluation of the absence of textual research, but too stupid in the rise of the "Four sides make enemies" practice has committed a major taboo. Too stupid to study abroad in the community, Web site and even the company, shouting "down the intermediary", all the consultants will be trained: "We are consulting, do the high-end study, not intermediary, we must tell customers clearly." "So direct style, so that it got into some unnecessary trouble--in 2009, with a study company led by the intermediary association, prosecutors questioned too stupid legality, there has been a news media unannounced exposure." The affair was finally settled, but it was too silly to leave the "black intermediary" of the bad comments. Almost at the same time, another founder, prints, was too stupid to start managing the company's business. Compared to "wash the Butler" type of Tao, prints's style is more detailed. Too stupid. Study headquarters is located in Beijing, one of the most prosperous areas-Chaoyang Gate Wai Fung Lian Square, and the Ministry of Foreign Affairs across the street and look, the road diagonally is dingding famous Sinopec headquarters. Not only is the site so "scenery", together with the one in the building are Huayi brothers such as "Neighbors." Go to the headquarters of too silly study abroad, will smell a full-bodied, the aroma comes. At the front desk and in every reception room, Gesanchaiwu will be replaced with fresh lilies. All these details reveal the characteristics of female managers. But sometimes the details do not determine success or failure, the interests of the game between departments, and the lack of talent training system, is too silly from Sheng to decline the important reason. There is a turnover of staff to the network said: "The whole company, the most important position is the marketing department and the administration department." Other companies in the early contract to see the late service face, too stupid is the late service to see the face of the signatory. Signing the time boasted, behind simply do not, the return rate is not higher strange. "As a service-oriented company, too stupid major three departments pay a serious upside down, the marketing staff per capita monthly salary up to 8000-12000, the sales crown of up to 230,000, the more signed, the higher the Commission, there has been a marketing department of the new monthly salary than the Director of Customer service department. Marketing Consultant is responsible for only three months after signing, this three months is unconditional refund period, related to whether to get a commission, as for students finally how, they need not too much concern. Sales-oriented companies require a strong follow-up service team. 2009-2010, the Customer service department has set up a training group, a total of 4 people, dedicated to the consultant to do batch training, a period of 8 people, the implementation of the elimination system. But for management reasons, the system only persisted for 1 years. Sales-oriented marketing team, a loose or even almost no talent training system. "A newcomer enters the post, aWeeks began to take customers, the group leader briefly introduced two or three times, the other on their own to see, will give the new assignment master, but the teacher himself is very busy, where care to come. "The intermediary is the main business?" Drifting away the road away from the end of the acquisition just one year, too silly the latest news is withdrawn from Zhongguancun, in addition, the introduction of intermediary business. From shouting out "down the intermediary", to explain "we are not intermediaries" to the introduction of intermediary business, too stupid business model 180-degree turn. And such a change is not only recently started, but bought a "successful sailing" intermediary qualification, and renamed "Successful Sailing" after the "decent" start. It is understood that too stupid intermediary business will be the future of important business, the current intermediary business department, covering all the professional and country, including arts, business, science and technology and even art. And, there is no professional division within, each consultant will need to spend a lot of time to look up information, comb new areas. A company on the road that once "disdain", let a person some sigh, but not only so. Because of the increase in market competition, some of its own problems have not been resolved, and other reasons, triggered the article "2013 net profit 30 million, not up to expectations," the news, originally expected net profit of 47 million, according to the terms of the contract, successfully set sail (too silly study) to China to hear the media to So where did the 17 million come from? The resolution of the annual report says: "Expand the product width, increase the new profit growth point." "There are a lot of late consultants to do two sales, to encourage customers to buy other paid products, such as study tours, banking products, internships and so on." Now the staff flow is even bigger, the customer service department seat is empty nearly half, from March onwards, also did not recruit new. "In addition to two sales, employees need to help deal with other issues, such as the decline in the number of forum clicks." Microblogs are beginning to wane, not to mention the original forum industry. At present all the too stupid staff, various departments of the group, have posts, replies to the task. In order for the forum to regain its vitality, recently too silly launched a function "too silly to find", you can retrieve the forum and keyword matching information, to solve the effective post sinking, useful information find difficult problems. Although the time is a bit late, but always better than nothing. After work time, Chaoyang door is now twilight, but early summer, at this time the brightness of the sunset is still flashing. Once created a time of too stupid, the future of the road in the end how no one can assert, but so Carrie said: "Tomorrow is a new day." (Multi-Knowledge network Carey)