Top Video Behind-the-scenes Secrets: How to create a viral spread video

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

This is an old article, old interesting, old and meaningful, old enough to come out again for everyone to appreciate. This article teaches you how to create a viral video, take YouTube as an example, and of course you can use it for potatoes and youku. The author is viral video marketing company the Comotion Group co-founder Dan Ackerman Greenberg. The original version is published on TechCrunch and the following is the compilation of @36 Krypton:

When you see a YouTube video that hits more than 100,000, do you ever wonder how these videos have so many people watching? But it is possible that these videos are not natural beauty, but benefit from the video cosmetic surgery of some companies.

The following are the nine secrets behind the viral video:

Secret one: Not all videos are so popular

Countless videos uploaded to YouTube every day, Dan's colleagues play the role of gunmen, customers provide video, they are responsible for the video to achieve viral transmission, browsing times less than 100,000 no charge. The company has made 80-90 videos in 2007, and has been successful, ranging in number from 100,000 to 1.5 million. In other words, not all hot videos are inherently viral, and there are ways to make them crazy. The company did not disclose the customer's name, because YouTube certainly did not like what they were doing, and customers were unwilling to admit that their popular videos were full. But Dan says their clients include Hollywood studios, record companies and consumer-brand companies, as well as different types of startups.

For example, they got 6 videos from a Hollywood movie company, and after the "cosmetic" effect:

1, youtube:600 million visit

2, 30,000 times rating

3, 10,000 times collection

4, 10,000 reviews

5, more than 200 blogs linked to this video

All 6 video has entered the day's top 5, two segments really reach the viral effect (1.5 million browsing times), when the weekly hot video columns first, second.

Here is the secret of the company's success.

Secret two: content is not king

If you want to have a video of the number of browsing to millions of, a lot of sharing, good content is necessary, but not sufficient. In the following way, the content is not good can also be accessed 100,000 times:

Short: ideal between 15-30 seconds;

Designed for interaction: make a simple video that allows others to easily "mix" and share

Don't make a naked ad: If a video looks like an ad, the viewer won't share it unless the video is a special cow

Leave some suspense: don't give the viewer the opportunity to be curious.

With a false title: Let the viewer say: "Holy cow, is this true?!"

Sex: If all of these strokes fail, then please come to the world's most attractive woman, let her as the video lead.

Secret three: Core strategy: Go to the most viewed page

Now that the video has been done, how can it be browsed to 100,000 times?

The core concept of YouTube video marketing is to control the flow of the site. Know that more than 80 million videos are viewed on YouTube every day, mostly from the "video" page at the top, which lists the most viewed videos of the day. If Dan they successfully entered the top 20 of the page, you can click One-twentieth, the higher the ranking, the more the number of visits.

So, Dan, how do they get a video of the first 50,000 times and have the opportunity to go to the "Most viewed" list?

Blogs: Contact topics related to personal blogs, and even spend money on them to embed video.

Forum: forum post, embedded video. Sometimes need to open a few vest, oneself talk with oneself, often go back to see, pay attention to change a vest every time.

MySpace: Embed video in comments.

Facebook: sharing, sharing, or sharing.

Mailing list: Send video via mailing list.

Friends: Let everyone you know watch this video and try to get them to send them to their friends via email or at least share them on Facebook.

Each video has 48 hours to go from the "hottest daily video" into "the hottest video of the week", so this step is critical and fast.

Secret four: the title Party

After the video goes to the "most viewed" page, the next question is how to get more browsing times.

The title is the eye of the video, because the YouTube video title can be modified countless times, so the first few days can play an eye-catching name, and then change a brand-related title. "Exclusive", "behind the scenes", "outflow" such misinterpreting is very eye-catching.

Secret Five: Thumbnail optimization

If a hot video is put together with 19 of other popular videos, a fascinating thumbnail can obviously add up to a lot of points. About thumbnails YouTube offers three choices, one of which is crawled from the middle of the video, so make sure that the frame in the middle of the video is fascinating. There are half thumbnail video can attract a lot of eyeballs, there is wood?

Not that this is the best strategy, but you have to understand what it means: thumbnails to be clear, it is best to have someone face, at least someone should appear.

In addition, Dan also optimizes all three thumbnails, changing thumbnails every few hours. People don't dig enough, but they can keep the top 20 videos fresh.

Secret Six: Talking to yourself in the vest

Heavily YouTube users have several accounts. Dan, so are they. One effective way to increase the number of visitors is to create controversy in the comments section. Dan's colleagues have several people who log in for a full day of intense commentary behind the video. Everyone likes to participate in interesting discussions, especially when these discussions are related to branding.

In addition, Dan also deletes negative comments and does not allow a user's negative comments to affect other people's views.

Secret Seven: Publish all videos at the same time

Once people have seen a video, how can they continue to participate, so that they continue to visit a website?

Many of Dan's clients say they have 5 of videos and are planning to release a paragraph every few days, so people will be looking forward to each video. But the trick is not on YouTube. If there are multiple videos, put them together. If people like the first video, want to see more, why let them wait? Perhaps they will never see the other four videos.

Once the first video completes the task, we will delete the second video and then upload it again. So they can have another 48 hours to push the second video to the most viewed page. Delete and upload again. With this strategy, they can get the most interested viewers fully involved in the event, and Dan won't lose the opportunity to publish each video individually.

Secret Eight: Labeling strategy: Making viewers addicted

YouTube allows users to label their videos with keywords so that their videos appear in related searches. In the first week of the video release, Dan did not optimize the video through keyword tags. They found that they could control the video that appeared in the "related video" bar through labels. The goal is to get viewers to watch your videos instead of jumping into videos that are "relevant" to your brand/startup.

So how do you add tags? Dan they will choose three or four unique tags (any other video will not use the label), using the appropriate, this allows them to control the video that appears in the related video.

After a week, the number of views began to decrease, adding more "organic" tags (actually appearing on YouTube and Google related searches).

Secret Nine: Indicators/tracking: How to measure effect

First, add "video=1" behind each video URL so that you can easily track foreign links through statistical tools such as Google Analytics.

TubeMogul and Vidmetrix can also track comments, views, and ratings for each video.

Conclusion

By chance, the days of YouTube's popularity have passed, and good video content has not been able to make it crazy. Now, to make a video viral, you need to think hard, take a little luck, and work hard. Finally, Dan's advice: Get rid of your PR company and do it yourself.

Reprint please specify: from @36 Krypton "http://www.36kr.com/viral-videos/