Tracking analysis of IIS logs helps keyword ranking promotion

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As a webmaster must learn to analyze IIS logs, does not analyze the IIS log is not a qualified seoer! indeed, through a number of practices so that I understand the importance of the IIS log. Through the analysis of IIS logs found that Baidu returned to me a large number of 404 status Code, which shows that my site has a lot of dead links, but I use webmaster tools have not been able to monitor, if the dead link for a long time and we do not have to shield may cause the site down right, therefore, In this regard, it is sufficient to mention the importance of the IIS log. Through the analysis of the IIS log we found that if Baidu often patronize a page, then the keyword ranking of the page must be better than other pages.

Of course, the search engine of this move affect a lot of factors, such as the richness of content, update frequency, weight and so will attract spiders to a page of pro-Lai. This is also leading to some small business site inside the page is not Baidu important reason! Since the search engine spider has this hobby, we change does not come to the spider's Hobby, we may adapt to him. To better adapt to search engine spiders, we must ensure that the following points: First, title, keywords, description of the description must be a sentence. A good description often contains all the words of title and keywords. Of course, from the user experience point of view, we should be as fluent as possible and to be attractive, so as to ensure that there is exposure after the click-through; second, the content of the original. Opponents of the site often gave us a direction, we can consider imitating the opponent's keywords and descriptions, but must ensure the difference. We should be aware that opponents are not gods, their choice of keyword is not complete, we can according to their own understanding of the industry to expand the appropriate keyword. This also fully explained as a SEO researcher, must learn to mining industry keywords, three, each page as far as possible to ensure that the content of differences. From the analysis of SME stations, many of their products are roughly similar, but in some small or one aspect of a great improvement, such as my company do two kinds of pumps, one is GDL vertical multistage pipe pump, the other is GDLF vertical multistage stainless steel pipe pump, the two kinds of pumps are very similar in many aspects, Only the material and efficiency of the product is slightly the same. These two products can not be published at the same time, therefore, the release of the product similarity, if not artificially intervened, could reach about 90%.

In order to eliminate the similar phenomenon, we usually put some things in the form of pictures, such as product performance table or product overview can be used in pictures, which can reduce the similarity of two pages; four, the appropriate adjustment of the page content. Product-type Web site can not be scheduled to update, but we may every day or a few days regularly to adjust some content, that is, usually said fine-tuning, fine-tuning the page Baidu will usually be considered as this page update, or search engine even if it has not been photographed. This is a lot of behavior that can be analyzed based on the code returned by the IIS log. Five, since the search engine like a page, then we should find ways to increase the relevant pages of effective keywords, so that the full use of the search engine often take care of the page, while ensuring that we are users to search the probability.

To sum up, IIS can be said to be the search engine left us the code. The ability to effectively analyze the search engine algorithm depends on the analysis of IIS log, because the search engine often patronize the page is bound to the maximum of the search engine to meet the algorithm. This article by the vacuum pump website Long original, reprint please affirm!