Travel agency to build a website is not simple

Absrtact: With the rapid development of the Internet, more and more tourists advance booking lines through the network, online travel agencies have become the mainstream of tourism e-commerce, so more and more travel agencies to establish their own network platform. However, many travel agencies are eager to pass

With the rapid development of the Internet, more and more tourists advance booking lines through the network, "online travel service" has become the mainstream of tourism e-commerce, so more and more travel agencies to establish their own network platform.

However, many travel agencies in a hurry through network marketing to solve the survival of enterprises, to achieve profitability. But what they didn't anticipate was that a lot of money was wasted. Here are 4 lessons to share, hoping to help the travel agencies that are trying to sell their water online.

1., travel agencies to build the site is not simple

Many travel agencies think that building a site is to find a team can do the site, spend a penny to do something. In fact, after the completion of the site will find that "this station seems not suitable for us", the user experience is low, does not support the diversity of products and the intelligent relationship between products, there is no member system, nor for members to carry out two marketing functions ... In fact, like the tourism industry, the particularity of the product, the site generally requires professional customization, such as in product management or order Processing. Find a good, professional travel website design company, not only can facilitate the direct operation of travel agencies, reduce the investment in human capital, especially for visitors to the product professionalism, customer experience, and all other web development companies can not achieve.

At present, the most used by travel agencies on the market is the "Hinnechin outside" launched by Xin Xin Tourism network. In terms of professionalism, this product it can provide SEO functions, travel agencies through the establishment of site keywords and merchandise description information, Baidu, Google and other mainstream search engine to promote the ranking optimization; Through the flow statistics system, you can learn more about the "Hinnechin" visitor number, visiting areas such as network marketing important data, Guide the travel agency to optimize the product display order, adjust the promotion mix way, promote the merchandise sales.

2, the effective network promotion enhances the website the traffic

Network promotion has been considered as one of the most basic functions of network marketing, is the core work of network marketing. In the network marketing, especially in the initial stage of the establishment of the site, must spend time and energy to do a good job in the promotion of Web site. Most travel agencies to establish a website, do not know how to carry out effective promotion, blindly send spam or participate in Baidu's bidding rankings, but these acts far from achieving satisfactory marketing results, or even counterproductive.

I think, then do a good job SEO is to improve the flow of the Web site the most economical most efficient way. If you are a beginner SEO, recommend that you go to xinxin Tourism network under its platform-Yan travel to learn a variety of tourism SEO knowledge, because Xin Travel is the first real-name real-name tourism peer Exchange Community, published in the article SEO are all the essence of tourism, from the specific Route page optimization, travel itinerary layout , the characteristics of the line and the arrangement of the itinerary and so on, and can make a lot of travel peer friends, but all other webmaster network can not be achieved.

3, to have eye-catching "title keyword" to add points to the product

In fact, we can easily find that life has a lot of very clever, eye-catching advertising words, titles, we reasonable use can give our tourism products plus points. A good title, advertising words can attract more people to click, to leave a deep image, improve the flow of travel agency website.

Let me give you a few examples. For example: Fanjing in the day of the Tanabata "kissing for tickets" activities, the kiss can get a value of 110 yuan Fanjing tickets, in the title of "Kiss Change Tickets" played a finishing touch. Another example, summer vacation, you can do some line promotions, advertising language can be written (all for students put "price") and so on.

4. Good mentality

Any study is to endure hardship and pay, do network marketing is a long-term complex process, the cycle may be a few months, so be sure to have patience, and adhere to do it. That is to say that as long as the tourism products online, will be a source of money, do not know to carry out online operations need a process, to face a variety of risks, frustration is unrealistic. The old saying that good perseverance is victory. For learning to keep the empty cup and students ' mentality, can better grasp the new knowledge, new things.

All in all, although the era of embracing Internet marketing has arrived, travel agencies should not act blindly. Need their own experience, the actual operation, 1.1 point to study to find to understand, can use the network this platform, forward!