TV is like a gas star, smart TV needs to go farther

If you ask me what TV looks like, I might answer that it's like an over air star.

For a long time I have been trying to correct the idea that not all electronic products are in urgent need of intelligence. The appearance of intelligent TV, in fact, is the traditional black home appliances in the intelligent tide before a kind of agitation. At present, we see the smart television, the so-called "smart", but the old star for the fashionable and affixed a label only, in fact, is parody, many roads have not gone right. Samsung's smart TV push for Pepsi advertising in Australia is a good example.

This is clearly a failed test for Samsung's commercial model of smart television. The reason is that as a veteran hardware manufacturer of Samsung, its hardware products profit is not enough to feed the trend, so hope to increase advertising revenue this new channel. Smart TV Push Advertising this model is not not, but Samsung too impatient, smart TV market weight is not enough to let it start to kidnap users without warning, the fangs exposed too early.

There are several facts about smart television that need to be clear. First of all, do users expect television to be intelligent? The answer is needed. But is this demand just needed? The answer is no. Television producers need to recognize that their products are the "four screens" of user life, ranked in mobile phones, PCs and tablets, if the development path of the first three to improve, it must be the long-term bottom, as if the football players in accordance with Barcelona's tactics and rhythm to play, the result must be neither nondescript nor unsightly. So, the development of smart TV, need to combine their own characteristics, seek differentiation, forget mobile phones, PCs and tablets, only to do their own.

I think there are at least four points to how the "four-screen" experience can be enhanced:

First, accept the "four screen" of the brutal reality

The current smart TV show great ambition, video on demand, but also support browsers, online shopping, games, education and other functions, the purpose of course is to become the living room flow entrance, so that they become the core of the living room. But I have to say: you want to be beautiful. This is not willing to become a supporting role mentality in trouble.

If the need for smart television development, I think it is necessary to face the fact that they can no longer be the core of people's lives, do not think that the user is because the TV is not smart enough to watch TV. The real reason is actually still the lag of TV content and lack of personalization, this is not the wrong TV, want to say, go out to the right to find the total chrysanthemum.

Second, keep their own unique advantages: big.

If the "four screen" there is any advantage to say, there is only one "big" word. Large screen means to provide a stronger visual impact, whether it is 3D, 4K, OLED or surface screen, leaving the big print is nothing in fact. But this is not to tell the smart television will blindly increase their size, but to take advantage of their own than the other three screen more advantages, the viewing experience and entertainment experience to do, plainly, that is, television tv should do that thing, and then do a good job.

Third, human-computer interaction, but also the interaction of content.

I will divide the interaction into two parts to talk about, one is the interaction of the human machine, many of the brand in this area to innovate, it seems extremely unnecessary at present. Whether it is gesture operation or voice control, will face the increase in components, durability is very low condition. We can take two years to change a mobile phone, but no one can accept two years for a TV or remote control. and physical buttons can make middle-aged and older people more acceptable, to know that they are the main force of television consumption.

In addition to human-computer interaction I think there is a layer of interaction, that is, content interaction. To cite an example, the Spring Festival Gala is coming, the young people's habit already is to watch the netizen to make the jokes, while watching the Spring Festival Gala, from time to time to look at mobile phones, and then watch TV. In this can inspire the group resonance and the attention degree of the program, the television actually needs to make the interaction, if the Spring Festival Gala can play the curtain, "the four screen" certainly can occupy "the first screen" the user in this night.

Iv. Open content ecology, it can't just be a video player

The current smart TV, still is the role of a video player, if you want to as a real entrance, then smart TV must participate in the content production of the link, master the content of the right to speak, live TV, video-on-demand and game applications, the three must have absolute control over one.

And back to the push of advertising in Australia by Samsung Smart TV. Since the current smart TV has not been off the positioning of the video player, the spot advertisement is obviously overestimated its own right of speech. But it also raises a question about the commercial model of smart television, and what can smart television rely on to make money in addition to its hardware profits? I think there are a lot of options, such as the App Store (this is an eco-circle that requires developers to be involved, and the premise of development is to recognize the specificity of the "quad Screen"), which is also an area worthy of deep exploration for developers. As for the advertising model that Samsung tried, it was essentially feasible, but in the way of push, I thought that we could do some technical exploration, the simple and rough way of advertising is no longer suitable for today's TV status, if you want to make the word "smart" is not an empty title, to build a more suitable for the era of business model, Smart TV needs to go farther in the direction of big data and virtual reality.