Two daxin gold mines profit from video website

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Like the website of the electric dealer, the video website has been acting as a light burning money for many years, through the recent online video site profit schedule, we can find that the video site's profit has been from the dare, will not start to change, which may mean that the general direction of video profit has been established, profitability is only a matter of time, Next I will talk about my view of the direction of the video profit.

Mobile video Ads

Although China's mobile internet has been developing at a high speed over the past year, many internet companies are still unable to find their way around business models. Chinese Internet companies are the habit of the first big user group to talk about profitability, in contrast, due to WiFi, 3G network, such as high-speed network development, video site Mobile users are quickly supplemented, so the end of last year, some video sites have realized the mobile traffic flow.

According to Youku's 2012 Q4 earnings show, the daily average of Youku's mobile end has exceeded the 100 million mark, and PPS chairman also said that the mobile end of the video traffic will exceed the PC end. Such a large group of users, is stimulating the nerves of the major video sites, perhaps in your thinking this moment, these video sites will increase the investment in mobile advertising, rapid implementation of the mobile end of the process.

By long-term on the PC end of the video watching habits, video in the phone if the broadcast before the direct transfer to the mobile end will not arouse users too tough reaction. So most of the video sites that want to be realized on the mobile end will not try to put an ad on app like any other mobile internet company, and finally have to think: how can the user feel that this ad can naturally appear here? In fact, most people are not happy to see too much advertising, In particular, some ads that are very unrelated to the user's needs will not make users feel natural.

Imagine, when you walk into a strange supermarket to buy some food, suddenly a shopper to you "preach", what would you think? If all her ways are some and "today new XX fresh vegetables, very delicious health, you need me to take you to see it" "Xx,xx, XX These are the most popular vegetables today, do you need to see it? "so that while advertising may improve your efficiency, it may be acceptable, even in a more approachable way, and you will find that the service of this supermarket is really not comparable to that of other supermarkets."

And if she stops you and buys you something and buys something, you're probably not happy to meet them, let alone how they're going to say the ads to make it more natural for you to accept them. Therefore, in the mobile Internet field, video site is temporarily a kind of very lucky website.

Solves the user problem, the video website profit also must obtain the advertiser the support. Before, many advertisers because mobile ads can not be like the PC end, cookie tracking to maintain the interests of advertisers, the video site can not come up with a comprehensive approach to advertisers can believe that their video ads are not too much deviation, so many PC-side advertisers are worried about mobile video ads, Didn't dare to invest too much.

But now, a lot of third-party monitoring companies have been able to solve these needs, and made a fairly mature mobile advertising monitoring products, previously optimistic about mobile video advertising advertisers can slowly lift the doubts, began to put into mobile video ads, So I think mobile video advertising in 2013 the development scale will be several times 2012, video site profit direction must have mobile video ads.

Homemade video

Although there are not many television stations that have raised the ratings by homemade programs, there are not many television stations where homemade programs end up losing a lot of money. Compared to the video site, the TV station has little to worry about Zuochishankong, the profit for him is just more and less things.

In recent years, famous television station homemade program of the crown fees are tens of millions of million, if the encounter "day up" "I Am the singer" "China good voice" this kind of highly rated homemade programs, the whole year of advertising costs may be worth a large video site a year of advertising revenue ( 2012 Non-Prudential advertising revenue and the combination of Youku potato Total advertising revenue is basically equivalent), so for such a program, envious a large period of time video site should be a good grab gun this cake time (some video site has already launched a homemade program, but the effect is very little, influence is not enough)

In addition, profit is more than the cost of revenue, homemade video programs can save a lot of money. Take the current relatively popular micro-film, the cost of homemade micro-film with the development of the industry can even concentrate to thousands of yuan, for those professional team, batch-type production can effectively use all kinds of instruments to achieve cost minimization.

If the video site can open a micro-film broadcast program, by the video site to create their own production team, shooting, reviews related to the micro-film, will be able to respond to a good, the response is not very good video together, the whole program of the brand to build, Similarly, the use of the first to expand the scale of profitability can also attract high-quality advertisers, in the self-made program to achieve profitability on the basis of the entire site's profitability is not possible.

For homemade TV dramas, if there is a rich self-made other cycle of shorter program experience, which is to save costs, to achieve profitability of a big way. Each episode of millions of of TV play copyright fee if you can put it into the TV drama, it is another way of investment. But make a good TV show, most of the video site does not have this experience, if you can and some of the senior people in cooperation, the final cost of the right to play will become a competition with other video site a major advantage.

Therefore, I think the profit of video site can also be developed to the homemade video, as long as the video coverage of the expansion of the building on the basis of the production of video content, homemade video also has the opportunity to make a pot full of the same as the TV show.

This is my view of the new profit direction of the video website, if have more opinion, welcome everybody industry criticism Guide!

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