UC gaming business latent three years: will push the game platform to accelerate the present

Sina Science and technology news June 26 afternoon, UC gifted today officially released game platform strategy, and announced the platform part of the performance: active users more than 50 million, online mobile games more than 200, monthly revenue million game 10 balance. UC has been lurking in the gaming business for more than three years. According to UC chairman Yu (Micro Bo) revealed that as early as the end of 2008, UC began the game business attempt; 2009.　　Set up UC game channel, provide game download, 2010 acquisition of mobile phone game portal Nine, UC game channel and nine independent operation, May 2011, two-line merger operation, and began operating the first mobile phone games.　　UC today published data that its open platform relies on the browser has been more than 300 million users and 150 billion-month PV, the monthly active users have more than 50 million, online mobile netease more than 200, monthly revenue million game 10 balance. "At present is the most domestic users, the highest active, ARPU the highest value of mobile games open platform."　　UC chief operating officer Zhushunti revealed that the current partners are more outstanding, the monthly income of tens of millions of mobile phone games "World ol", the current domestic income of the highest HTML5 game "new mercenaries" and so on. UC chairman Yu said, compared to the traditional internet, the commercialization of mobile internet has just begun, the future there is a huge space. He pointed out that for the mobile internet industry, the profit model is no more than three kinds: advertising, Internet value-added services and E-commerce.　　But these three kinds of business models are gradually mature, advertising first mature, the second stage is value-added services, and finally E-commerce.　　He said that the future will be the use of games to quickly accelerate the pace of flow, starting from mobile advertising to mobile internet value-added services. It is understood that although UC current income still mainly from advertising, but the growth of value-added services has been very rapid, and the game is the most typical of the Internet value-added services. Zhushunti said that the current UC platform has more than 10 million-monthly income of the game, of which the Grand Master of the entire team only 15 people, "by 2014, mobile gaming market scale will definitely break through the billion mark." In addition, UC today also announced the cooperation with Gameloft, will be the sole agent of its large-scale 3D online magic game chaos and order on-line. Elwyn)