US-West fashion through Hainan outlying islands tax analysis of luxury online shopping opportunities

Since the Ministry of Finance issued "on Hainan Island passengers duty-free shopping policy of the pilot Bulletin", many domestic consumers have ignited the desire to go to Hainan shopping. By then, Hainan Island will become the fourth area to implement the outlying islands duty-free shopping policy after Japan Okinawa, South Korea Jeju Island Shido and Kinmen two islands.　　　　Moreover, compared to Japan and South Korea's tax exemption policy, the Hainan preferential margin is also better. Recently, according to the National Holiday Office statistics, the Year of the Rabbit Spring Festival Golden Week outbound travel is still to force. During the holiday, the number of outbound visitors to Beijing alone reached 67,500, up 59.6% from a year earlier. Among them, the most eye-catching, there is no doubt that Chinese consumers in the overseas set off a "sweep of goods" frenzy, the frantic snapping of Chinese tourists in London, Harold Department store, Paris, and Milan flagship stores everywhere, the luxury consumer market is extremely hot.　　At the same time, the domestic luxury net shopping also quietly heating up, cool days, Taobao Mall and other comprehensive online shopping malls have set up luxury channels, such as the West Fashion luxury online shopping mall is the pursuit of countless buyers. China is now the world's second-largest consumer of luxury goods after Japan. The fast-growing market has left the world's luxury companies focused on the mainland market. "Beauty West Fashion" marketing director Wang said, although China's luxury market is developing rapidly, but still in the initial stage, the market potential is huge, and the emerging luxury net shopping market gold is self-evident. As E-commerce gradually from the beginning to mature, online shopping products are from low-end to high-end, from books to electronic digital, and then to daily necessities, E-commerce has covered all aspects of life.　　　　The rapid development of electronic commerce, but also let the luxury of E-commerce once to put down their posture, luxury online shopping has undoubtedly become the future of online shopping hot territory. According to a survey by the British Luxury Goods Association, in 2008, no more than 30% of the world's luxury brands have online sales, more than 50% of luxury brands do not have the intention to do internet shopping. Today, almost all luxury brands are keen to exploit the e-commerce market. The company's product line, Emporioarmani, took the lead in China's online shopping market and became the first E-commerce website to be opened in China by international luxury brands. Meanwhile, Yoox, the world's largest online sales group for luxury goods, officially announced its landing in China.　　　　Industry analysts, the estimated 5 years later, luxury goods online sales will increase by 30% to reach 4 billion to 6 billion dollars in size.　　　　With the entry of international capital forces, China's luxury market will inevitably enter a rapid growth period, while, such as the western fashion such as domestic well-known luxury e-commerce sites will also face challenges. For the future, "Mei West Fashion" in charge of Wang confidently said that the Western fashion and other luxury sites, in 2008, the United States and Western fashion adhering to the "easy to enjoy luxury" service concept, one-on-one service users, the user experienceIn the first place. Different from other luxury online shopping websites in the sale of goods, always to sell the international line brand as the principle, has accumulated a considerable number of high quality customers, can be said that the West fashion than other luxury sites to understand the taste of consumers and habits, at the same time in the service to do goods nationwide 2nd to arrive,　　　　7th can be returned to exchange treatment, to ensure that users can be assured in a timely manner in the West to buy luxury goods fashion. Western fashion can be recognized by a large number of consumers, in addition to its quality service, high-end product quality and price advantages, but also benefited from its introduction of the characteristics of services-the United States and Western luxury.　　　　Let the consumption of large to travel bags, small to leather strap, can feel the international leading luxury maintenance service experience. According to McKinsey's latest report on the rising China luxury market, sales of luxury goods in the Chinese market are expected to reach $27 billion trillion in 2015, accounting for 20% of the world's luxury goods market. In 2010, China's luxury sales reached $12 billion trillion. At the same time, according to the National Tourism Administration data, the number of domestic tourists to the United States last year about 1 million people, the average per capita tax rebate to buy more than 7000 U.S. dollars, the amount of consumption reached 7 billion U.S. dollars.