User experience is a pit dad's

Caption: V made a delicious breakfast for Eve with a scar-filled hand

Since the first day of my product, I've been talking about the user experience.

Finally, today, I began to write this.

I do not know when to start, the average user mouth is also talking about the user experience, the direct result is that the Internet companies are also hanging user experience at the mouth, as a good product standards.

I couldn't help but ask:

Do we really understand what the user experience is?

Is the user experience really that important?

Has the input/output ratio of the user experience been calculated?

When do you need a good user experience?

First of all take the current biggest darling "intercourse" axe.

QQ above, if set can not add friends, you enter his account, will prompt you the user can not add, guess how to do? He will let you find the person you want to add, he will let you enter the request for your request, and then he is cold to tell you that the user set cannot be added.

Feelings Ali people have not used QQ? If there is no QQ this logic, we may not feel that there is a problem, but compared with QQ, the contest, you said who did not use QQ?

About the user Experience 1000 users have 1000 views, 1000 companies have 10,000 views, I also have a criterion, not our industry is often said, but beyond expectations, beyond the user's expectations (including speed, fluency, convenience, entertainment, accidents). IPhone5S has 2 points of innovation that can be brought up again to mention.

1, 5s will be based on the frequency of your use of software, the next time you use the automatic update. For example, you see Zaker every night 7 o'clock, after a period of time, you again 7 o'clock open zaker will not see the load of this thing, the software has been loaded in advance, of course, you have to network.

2, fingerprint unlock. This is too his inverse days, although it seems to you is a very small, very simple thing. We think carefully, because of the complexity of the iphone password mandatory, every time you go to the App Store, you each update input that letter + number + case, want to die? When you lock the screen, even if you have a 4-digit password, it still takes 1-2 seconds. What is innovation, what is called user experience, what is beyond expectations, what is the natural, what is called a high premium?

Of course, maybe this year, Google will do an eye-movement unlock.

The above content is the word, now the topic, that is, why my mind always have 1 points--go to his user experience

When we were kidnapped by the KPI, endless push, window, who can tell me, what is the so-called user experience?

When we all want to learn what Tencent is involved in, a page is hard to plug 10 page content, complaining about how the user does not long eyes how not to look, complaining that the UI can not highlight the key information we want (page is all the focus), and even app also began to have this trend, user experience where?

When we think of ourselves as users, the design of those we experience the function or scene, hundred turn back to know the truth, but reluctant to cut or revised, the user experience where?

When we in order to promote regardless of everything (say is you Baidu Bar), the whole of the three indiscriminate and erotic edge of the content, user experience where?

When we are in order to brush the sense of existence, do not consider the user feel, keep the bombs (contacts, iOS off the notice, every entry to play), where the user experience?

When we think that they are more clever and more capable, the user when the fool, keep the flicker, still think foolproof (millet-malicious hunger marketing), user experience where?

When we all stay in the background process for faster time (Android), who has considered the user's battery, memory, CPU? What is the user experience?

So I said, save it, and put away our hypocritical user experience, which is a UI experience at best.

Laugh。

About the author: Lessl is an ignorant pm who wants to do something for the Internet.

His blog http://hellolessl.blog.163.com