User experience is the focus of innovation thinking is the way out flow is the King

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Recently, Baidu and update, the author of the numerous webmaster groups immediately after the complaints, most of the keyword ranking decline, complaining about the human intervention Baidu. What's more, seriously questioned their own SEO results, hard: (pseudo) original, adhere to update, buy links, change space, in order to cater to Baidu to cater to the so-called SEO, and constantly pay, and continuously, but not get "due" return.

The author unifies oneself to do the station 5 years experience, stands in the general medium and Small website "the loser" the angle "opinion", although cannot "Jiangshan", but also hoped can "the cloud".

First of all, webmasters are full of dreams of passionate entrepreneurs. But at first, many people were dazzled by the deluge of so-called net-making. All net earned site is also overwhelming SEO, many people even SEO is what do not know, follow a lot of "tutorial", blind and sad. It is well known that the site should have a clear orientation at the outset: what am I going to do? What is the goal? What are the short-term goals? 80% of the small and medium-sized webmaster can not answer or say unclear.

So, I put forward here, the most important site is to do a good site, including content, style, search, interaction, and so on, these are to give visitors a better experience. If a station, in the visitor heart left a simple, comfortable, I want something very refreshing, three steps can find any page, then this user experience is qualified. Retain users, you can retain traffic, ranking, search engines naturally favored you. This is also my 1th: "User experience is the center of gravity", too much energy consumption in other areas, ultimately futile.

Secondly, before talking about innovative thinking, I have to talk about promotion. In fact, most of the promotion is not difficult to do, but very cumbersome, very troublesome, especially day after day to do the same thing, boring. So I hope that the webmaster may be promoted as a system engineering to do, the promotion of the method listed, the first plan, combined with the effect of the plan to cut the thankless way of promotion.

Website Big guy Two important premise: capital, Resources. Most people don't, we only have passion.

Innovation, after all, small and medium-sized webmaster have no technical strength, no funds, often have good ideas, basically nipped in the cradle. Without executive power, innovation is impossible to talk about. The innovations I'm talking about here include two points: others have me and my user experience is better; I have, others want, but it's hard to do.

So how do I do that? I can only tell you to combine your industry strengths with your own strengths to tap into your resource or networking advantages. My friend said to me, I am very ordinary, there is no advantage at all. I said, you drink a lot, you can do a lot of alcohol. He later opened a wine tasting microblogging in Sina, now about 100,000 fans.

Small and medium-sized stationmaster most income meager, a station is a dream (rubbish station group is not in this article discussion scope).

So the last thing I want to talk about is how the website makes money.

For most of the small and medium-sized owners operating at a loss, this is a problem, and has been there for a long time. Offline activities do not talk, online earnings, nothing but advertising alliances, Taobao customers and membership fees.

In a group of people on the Baidu keyword off the page yelling at the same time, I gave my question: Search engine is the source of the site traffic is the only? Flow over a certain degree, there is no analysis of the value of the flow? How many people have calculated the rate of conversion of their stations?

In fact, a good promotion habits and reasonable way, for the webmaster, traffic is not a problem. Flow is now the majority of the webmaster finally encountered bottlenecks. Take My Site network pig fart, the average daily independent IP in more than 2000, I think more is the quality of the flow of the problem.

I therefore made the following statistical arrangements:

1, how many people a day can click Baidu Alliance or Google Alliance ads, point in where?

2, Taobao Guest every 1000 people are interested to browse, how many people ultimately purchasing power;

3, what people will go to point ads, they are willing to click what ads, people are willing to pay for what the site content.

4, similar site, or conversion rate than I high site, they are how to do?

5. Improve, improve and improve.

So my site's income steady stand, far more than "every month to solve the smoke money" of the expected. Of course, there are more experts and more money-making thinking in the spur of the site's progress.

Another example: In the current "thousand-group War" background, the investors to buy the site to spare no effort to burn money, for the webmaster more opportunities than pressure. Group purchase site Several good use of the characteristics: 0 yuan Draw; invite cash. Another friend, the use of micro-Bo 0 yuan lottery recommended, successfully obtained IPAD2. His station, put a large number of invitations to buy links, although there is no cash, but in the handle, full and other group purchase online leave a considerable invitation fee.

Comprehensive above, hope to the vast number of confused webmaster Some inspiration, the focus of work from the so-called SEO, more to the site itself to build and user experience, more thinking than blindly follow, more innovative use of their own unique resource advantages, to maximize the flow of reasonable cash. exhorts webmaster don't expect to get something for nothing (or less labor), easy to make money, to rashness, seriously treat their site, their dreams.

The level is limited, the article inevitably is wrong, please point out. Network Pig fart (www.netpigp.com) original, turn pick please specify the source, kneeling thank you.