User three minutes after the Heat the social networking site?

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What happened to MySpace?

First, let's take a look at Google Correlate's Facebook and MySpace search results trends.

(Why not have Facebook data after 09 years?) I think a successful company can prove itself completely without data. )

Two companies are social networking sites that emerged during the big Bang. But the two are different, MySpace is more like a blog site, and Facebook is delivering news directly in new ways. MySpace is mostly teenagers, and Facebook's users are mostly college students (because Facebook has to register with a college e-mail address when it starts, so people in other industries simply aren't qualified to use it). With the age of the use of the population, the user base has also changed. So Facebook is becoming more and more users, and MySpace is just a group of people of a certain age, and Facebook is more likely to be used for Facebook when it's open for registration. Like at home, playing QQ space are mostly teenagers, older people have been transferred to Renren, happy net, micro-Bo went. In the urban sitcom "Love Apartment 2", the heroine said such a sentence: "You have seen a 30-year-old person still decorate their QQ space ah?"

(two site age-level analysis, 2008 data.) Young people are the main force on two sites, but 14-17-year-old teens use MySpace far more than Facebook because the MySpace interface is so fancy that it attracts children. Interestingly, MySpace is also far more than Facebook for users over the age of 51.

Facebook also has a large number of professionals, especially in the business and computer sectors. But this is not to say that there are no professionals on MySpace. This kind of professionals, all like a challenging life, innovative people girls. And like musicians, comedians and fashion designers, they tend to use MySpace.

There are a lot of apps on Facebook for users and a lot of users, but if you feel the full screen is confusing, use MySpace to be nice and clean. Facebook's initial interface is really refreshing, no ads, but slowly, advertising information, game information, brush screen friends, it is really a bit boring.

MySpace allows users to customize their home pages, and there are a number of restrictions on Facebook. So the login buddy's My home page will find that the design of the page is very cool, and Facebook seems to be basically a template out of the blue interface. (because it can be personalized, MySpace can attract a large number of young users)

Facebook has more privacy than MySpace. Many MySpace user accounts are often stolen (possibly associated with a low age level), and the thieves send spam and advertising content on their home page. Facebook is really more secure than MySpace, and you're basically not going to see junk messages from other friends.

In addition, MySpace rarely has negative news, and Facebook is the source of many explosive news. may be related to the speed of transmission. Previously heard that an American girl to meet MySpace friends, but after meeting found incredibly is a wretched uncle. But negative news is common on any social networking site, but as long as people with normal thinking are not making mistakes.

However, a mountain can not accommodate two tigers, Facebook's fun and innovative far more than MySpace, leading to a large number of MySpace users to transfer to Facebook, which will create a vicious circle-the site fewer users, new access to the less users. In fact, the number of MySpace users has been falling since 2008, although MySpace has repeatedly changed its CEO, but it has not worked. The CEO of MySpace said in 2011, "We have 3 million new registered users in the past few months." This sentence is very sad to hear. Facebook, by contrast, has 500 million registered users, and covers every corner of the globe. From the table at the beginning of the article we can see clearly that the decline of MySpace has been unable to reverse, after MySpace was bought by News Corp, News Corp tried to sell MySpace, but found that the former brilliant social networking site, no matter how much the price has no one to buy. Maybe, in the near future, we'll see in the News, "MySpace announces that it will shut down the server on X-month X day and ask users to store the content in time." ”

Happy net?

Here, we have to mention a few years before the unusually hot "happy net." Happy net once and million oak Interactive competition for "net" pedigree, but after the victory did not let "net" how fun.

According to the Alexa data, since February 2010, happy Net launched the "Fun Restaurant" game brought the last peak of traffic after 1.5 time, its user volume fell daily about 70%. In recent days, happy Net's page traffic has fallen by as much as 38.74%. Happy net from overnight burst red, again to today's nobody, the whole process not more than 2 years. Although said happy net financing tens of millions of dollars, but the user has gone, keep money is no use.

The author has been basically every day to receive a happy email, remind me who posted a new log, but the recent obvious feeling is less, a week, or even weeks to come to a letter, and the new diary of the person is "called Beast Yi Xing" (called the Beast to cover all the popular social networking sites, each time is a routine publication of an article), Every time tangled, or to see, see, a lot of content are empty boring, there are many titles party, do not see it, and may miss the wonderful content. And happy happy team does not seem to give force, the previous two days will have updates, and a few months ago the frequency of updates is too low.

where?

1. The rise of Weibo. The rise of Weibo has undoubtedly diverted a large number of users. Weibo is also a platform through which you can develop yourself. Renren's users have been attracted by Weibo, but there is a tendency to return recently.

2, users tired of the process of programming the game. The best example is stealing food, or "picking vegetables". The most popular time, people on the alarm to collect food, and to fight for this. Now, you're going to start your own happy farm, and maybe one or two more people are playing, and full level.

3, advertising does not give force. Many social networking sites do not know how to put ads, on the top, hinder users to read, put the bottom, the user can not see, put on both sides, the user accidentally point to and wearies. I think the best thing to do in advertising is Renren and Weibo. Renren's Advertising marketing department should be a very powerful group of people, he will hide ads into other friends to share content, silently on the content of the ads to the user, and also recommend various sponsors to provide activities. Weibo directly allows advertisers to condense the ads into 140 words to spread to the target users, the efficiency greatly improved. The most famous marketing example is "Beauty said", through the microblog marketing, the monthly revenue of 5 million RMB. (Zhang Xin)

Source: http://tech2ipo.com/53801/