Vertical social-pet social pinpoint and find the market

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[Core tip] all-inclusive SNS can never meet the needs of all people, so the social circle based on SNS concept is subdivided again, the new form of social way also appears, the demand of vertical SNS is still obvious.

"Six-degree space" theory opened another door to the internet world, and created the SNS of Internet service for social network. At present, social network services have become one of the hottest topics on the Internet, looking back on the development of SNS, from the foreign MySpace, Facebook, Twitter to China's happy net, Renren and other pan-entertainment SNS application, and then to the current China's great line of Weibo, micro-letter, and even vertical type SNS The application of the concept of social networking services into the essence of the Internet.

But all-inclusive SNS can never meet the needs of all people, so the social circle based on SNS concept is subdivided again, the new form of social way also appears, such as for private social Path, the Pair of social intercourse, even once for men and social after the transformation for the Flash purchase Fab, are different positioning in the service of personalized needs of the user community, but clearly, social only limited to people still can't meet the social needs of people, the demand for vertical SNS is still clear, the Earth has clearly been unable to stop the human society in a variety of ways, such as pet social.

The concept of vertical socializing

The so-called vertical, generally refers to focus on a specific field to meet a certain type of demand. The development of the Internet industry has been more and more industries have been vertical trend or into a vertical era, the most obvious is the field of electrical business, from the past Taobao grocery store to the current classification of vertical e-commerce, such as clothing, food, shoes, children's wear, and so on, from the all-inclusive to market segments, and social areas are the same, from Facebook's social networking to LinkedIn business is a sort of vertical social interaction, which is called vertical socializing by the social development of the past to a particular user group. Domestic such as the Clove Garden for doctors, for stewardess network stewardess, for the social recruitment of the street network for childcare, baby tree, as well as the pet social network and so on.

Unlike many of the previous social networking sites for different groups of people, the net is a pet-themed social networking platform for vertical social networking sites around pet owners and animal enthusiasts. Flutter nets and other traditional pet web portals and forum model compared to the product form has a certain difference. Many pet website center of gravity or put on the electric business, or focus on expanding the entity shop, and flutter nets only focus on doing the community, to provide users with a fun, easy-to-use platform.

Many pet owners in China have accepted online purchases of pet supplies, but only a handful of active users on the Internet have been able to set up a community that hopes to change more Chinese pet owners.

The need for vertical socializing

Vertical social networking is a seemingly small social need, and vertical causes his audience does not like Facebook or everyone else is targeted at all groups of social networking, which can not help but make people wonder, do we really need for vertical social?

For the answer to this question, baby tree CEO Wang Whinan once wrote about the seven major technologies and trends in social networking, with the following explanations for the vertical social segment:

The SNS verticality is especially obvious in China. and foreign SNS Web site development is different, because the platform atmosphere is different, often so-called universal social platform is far from meeting vertical content and specific cultural atmosphere needs. "So far, there are more than 150 million family photos stored in the baby tree, about nearly 100,000 users in the daily upload behavior, upload photos of about 200,000, and the daily average of 1.2 million photos are browsed (including slides and a single photo display page, where the slide tool accounted for 24%), Every day, about 30,000 independent users are doing browsing photos (including slides and a single photo display page). Based on this, Wang Whinan that the social network trend of the five, "and pan-SNS different, despite a variety of platform microblogging, light blog online, but the baby tree's family photos upload number is not affected, baby tree specifically for the photo development time Kanban function more popular with the majority of users." It can be seen that the SNS verticality is especially obvious in China. ”

This shows that vertical social needs not only exist, and demand is strong.

The core of vertical socializing-meeting content requirements

For traditional social networks and recreational social networks, the content is very important. The original based on virtual social formation is mostly weak links, and then lack of content, users will soon be tired.

SNS itself defined as social network services, after the completion of the most basic SNS positioning, will be the industry and professional performance, it will naturally show the concept of vertical. For vertical social networks, content is king. Vertical SNS to dig deep vertical area of content, only rely on users to create share content must have limitations. To provide professional content, can meet the users in the vertical area of social needs and user demand for deep vertical content. This is the way to sustainable development.

The prospect of vertical socializing

The public-social relationship clearly does not meet the need for more refined and vertical users, industry segmentation and content segmentation will be more and more refined, such as to meet the needs of users accurate positioning and find the market, vertical social field of the market potential is unlimited, perhaps the next Facebook creator is you.