Vietnam abruptly suspends online licence to stop Chinese manufacturers overseas

Vietnam as the first leg of China's overseas strategy, its closure of the licensing door ban is very sudden, but also disrupted the domestic game manufacturers "go to sea". Yesterday, reporters learned that the Ministry of Information and Communications in Vietnam issued a provisional decree: The suspension of the issuance of new game permits. Under the ban, the licensing of game operations will be stopped and new game operators set up, which have been dismissed at the review stage until the Prime Minister approves the new law. Each game operator is required to provide the record of the game Content Update report before July 15, and immediately stop the game on the PVP (player vs) line under all marketing activities.　　The department said the limit would be effective by the end of the year, and that it was expected to enact a draft online game. It is understood that in Vietnam, there are 22 game companies hold game permits, they run a total of 93 games, including the agent operating the "sword Net", "journey" and other Chinese online games products. Industry insiders, Vietnam has been considered the world's fourth largest online gaming market. From 2004 onwards, Jinshan, giants, swimming and other major Chinese game manufacturers have entered the Vietnam market, once controlled the Vietnamese online games more than 80% of the market share.　　It is worth mentioning that, in this year's domestic market downturn, the premise of the online games manufacturers have expressed the willingness to enter overseas, and the Vietnamese market as a "gold rush" the first stop. However, wishful thinking inevitably hits the wall. Some analysts say Vietnam's decree is even tougher than China's just-enacted online game management approach.　　This also means that China's online gaming products into the Vietnam market, must make more content and technical changes, the cost of this pay will be significantly increased. In this regard, Eric Consulting analyst Xufeng that, compared to the "small impact of product and revenue", Vietnam suspended online games licences and even the entire Southeast Asian countries to tighten the policy, the Chinese manufacturers in the investment level of greater impact. She explained that the export of products is only the basic way of Chinese manufacturers ' overseas strategy, and manufacturers now value diversification strategy more. "Chinese manufacturers have been plotting to inject capital into the game companies in Vietnam or to invest directly in the establishment of new companies, a ban that is no doubt a blow to the extent that the Chinese manufacturers from Vietnam began the overseas strategic layout."　　Yuyi, an international analyst at Analysys, said the move was "more or less likely to have an impact on Chinese manufacturers, and the degree of specificity remains to be seen". But the early entry into the market of the Vietnamese games Jinshan game on this calm reaction. The relevant head said yesterday, Jinshan and the agent of its products in Vietnam game company has been long, "the Vietnamese game companies in the market in Vietnam is quite strong, there will be no policy risk." The Vietnamese government has issued a ban, which aims to raise the entry threshold for its online games, and will not have an impact on Jinshan's next plan.