Viewing the future of Web games from Warcraft Gate

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Just last week, the press and publication administration decided to terminate the approval of the company's "World of Warcraft" (Burning Expedition), which it intends to operate, and return its application. The reason is that NetEase company's affiliated companies-the network of the company has seriously violated the relevant provisions of the State: online gaming before the Internet must be approved by the Press and publication department; Internet game works authorized by overseas copyright holders shall be approved by the press and publication administration.

This news quickly in the major portal site high, in the players and game manufacturers look forward to the same time, the development direction of Chinese online games, it seems to us the entire web game market sounded the alarm.

10 years ago, the press and publication Administration approved the online game "legend" online service, is seen as the beginning of Chinese online games. But in the past 10 years, because of the lack of excellent game products, domestic operators can only obey the foreign developers, the interests of no guarantee. Also has the industry personage thinks, this is the domestic network game repeatedly by Europe and America or the Japanese and Korean department network company to choke the neck development 10 years.

In fact, as early as September 2003, online gaming was officially included in the National 863 program. The government will invest 5 million yuan to support the development of original online games, and several domestic enterprises are the first beneficiaries of the 863 plan. According to the survey, in 2008, China's independent research and development of the national Network game market Real sales revenue of 11.01 billion yuan, an increase of 60% than 2007, accounting for the Chinese online game market actual sales revenue of 59.9%, and 15 Chinese online game Enterprises independently developed 33 game products into overseas markets, Revenue for sales was 70.74 million dollars, up 28.6% from 2007.

And now the main players are almost 80, the generation of generations, as a lonely generation, cultural fault and the pressure of life, let the loss of anxiety. They will go to the nightclub jump, they will go karaoke singing, they talk in front of customers, they are in the students will be high-spirited, but when they return late at night to open their door, weak just want to cry. Are they addicted to the game? Yes, they are addicted, but the object of addiction is not the game, but the sense of belonging.

It is this sense of belonging that has allowed countless players to immerse themselves in the world of web games over the past year. Because the web game compared to online games, no need to download the client, open the browser can enjoy the tour. Now we are back to the problem of web games, whether in national policy, or game audience level, the country's game market has a congenital advantage, and even began to enter foreign markets. The rise of the web game, let us see the Chinese online games market hope.

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