Wanda e-commerce road rough COO departure business

Wanda e-commerce has been in turmoil since its inception. Tencent Technology was informed today that Ma Haiping, a professional manager who joined Wanda E-Commerce as COO of Wanda Electronics, has chosen to leave for business. Mahai Ping has won tens of millions of investment and will choose to start a business in the O2O industry.

This is another executive who has been leaving E-commerce for the last year. Ma Haiping's predecessor, COO Liu Sijun, a former Wanda ecommerce merchant, joined Wanda E-commerce after a short while and left to join another traditional business.

Liu Sijun is currently working in Dashang Group, is a department store chain, the market mainly in the northeast region, Liu Sijun is currently Dashang Group Executive Vice President and CEO of e-commerce company, responsible for the same direction is the field of O2O.

Former CEO of Wanda E-Commerce Gong Yitao also resigned in April this year, the original post by the original luxury goods e-commerce Jiapin former COO Dong Ce took over. Wanda e-commerce executives leaving the high rate of departure and Wanda developers initial high-profile dug in sharp contrast.

Wanda e-commerce in May 2012 set up. In 2012, Wanda opened a two-million-dollar annual salary to recruit e-commerce CEOs. The entire business community is well known and interviewed more than 40 candidates. In December 2012, he served as Google e-commerce technology headquarters manager, Alibaba International Trading Technology Senior Director Gong Yitao confirmed as Wanda E-commerce general manager.

However, in June 2013, there were rumors in the industry and Microblogging that Gong Yantao, the CEO of Wanda's e-commerce business, has left and Wanda e-commerce has been temporarily taken over by CMB Zhuo Bei, CIO of Wanda Group. Since then, Wanda has undergone many adjustments, including on-line Wanhui network, but its CEO did not make public appearances. Involved in the public voice of Wanda e-commerce, Wanda Group Chairman Wang Jianlin personally play.

One industry insider pointed out that the frequent changes in the tops of Wanda's e-commerce businesses are due to the incompatibility of Wanda as a traditional enterprise in the Internet. Wang Jianlin, the boss of a traditional company, reaps the same benefits as throwing money into the Internet.

A former Wanda E-commerce activist said: "Traditional business owners are businessmen who want to drop a sum of money and immediately reap the rewards. However, Internet projects often take a long time and may not be rewarded. "

Wang Jianlin has great expectations for the business of e-commerce. In January 2013, Wanda Group concluded its work in 2013, where Wang Jianlin said that Wanda e-commerce only allowed success and could not fail. E-commerce was also required to cover all squares in 2014 with a focus on members and data.

Wang Jianlin to Wanda e-commerce set a target is that this year's e-commerce membership reached 30 million, of which 11 million members of the Wanda Cinema all converted into a member of Wanda E-commerce, and strive to 3 million Wanda members over 100 million, by 2020 4 To 500 million members.

However, for executives of Wanda e-commerce, Wanda's business underpinned, unless Wang Jianlin personally mobilized, as a freshman business, Wanda E-commerce people simply do not have enough strength to promote the integration of various resources under Wanda.

In this case, the Wanda E-commerce staff salary level is very high, but due to Wanda Group's strict process management of the project, the rapid development of new projects, staff pressure is very large, the rate of personnel turnover famous industry, Ma Haiping's departure is nothing new Add another case.

Data show that Ma Haiping successively served as director of Baidu's strategic development, Shanda online business development general manager, CRIC China Real Estate Information Group Vice President (Lyrics Home), love to help network chief operating officer, chief operating officer of Wanda e-commerce and other management positions.

This is also Ma Haiping after doing professional managers for many years after a real sense of entrepreneurship, the choice is the current hot area of ​​O2O, the future direction may be meticulous health care.