Want to do enterprise SEO must have a deep understanding of products

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today we talk about Enterprise SEO, that is the need for sales of a job. For us seoer, we are just a normal company salesman, with the general salesman no different. The only difference is that we face the customer's way is not the same, when there are customers to find us, the content of the dialogue is the same, but the space is not the same. And for us to do SEO people need to walk in front of the traditional, we need to study the attributes of user groups, the product features how the selling point can be better on the site to display, so as to attract customers. We also need to investigate the users of this product the most concerned about the point where the user is most concerned about what, these we do in the Web site planning before we should know all these.

If we know nothing about the product, today I would like to say that I am doing business station in ignorance of the product made a major mistake it. First of all, do not understand the product we even site navigation is not good, people say so? However, the site's navigation is a user experience an important factor, if a user came to your site, not in the quickest time to find the things it most want, I think it will soon leave your site. I was also according to the General traditional enterprise station thinking, according to a competitor to write, so on line. After a period of optimization, keyword ranking also has, flow slowly up, but has been a depressing thing, the site's jump rate is particularly high.

Often our judgment site jumped out of the reason is too high the user experience is not good, but the specific point to let the user is not satisfied with our unknown, I think this is the world all seoer operators more confused point bar. Until one day a chance to let me finally understand, the original site is the content of the page layout errors. First of all, the design of the navigation is not in line with user choice, we know how important the gift network navigation for users, and even do a good gift Web user navigation plays an important role in helping users make decisions. Our enterprise Station site navigation can not achieve this effect, but at least don't let customers think that the wrong place. When I was chatting with an offline salesman, it found this problem. He told me about our industry customers some attributes, such as age, the level of Internet access, the most questions about products, our company which products are the most competitive, we sell products when the quality of these selling points reflected.

In fact, if the traditional salesman learning SEO, then I believe that may make the most user experience of the site. Like us only know SEO do not understand the user's website, so that users look very tired, I believe that the vast number of customers have a "rape" of the feeling. I took it to me to talk about these issues in the website has been revised. First of all, in the navigation, the most important products show. The most important features and features of the product combined with the user's point of demand display. Put the user's most concern and worry about the most prominent position on the site, I think so quickly find the things I want, and then there are questions to ask on the site there are answers waiting for him, he does not need to ask again. If there is a demand the user will call directly to order, occasionally ask some questions.

Such a site is a good user, we, users do not have to come to a website confused, can not find the cardinal. The doubts in his mind may make him less likely to spend more time on your site. If we take the user to browse the route design good, which step it wants what kind of answer, we will put what kind of answer there waiting for him, the user is our guide continuously, the website PV unceasingly increases. User experience has been enhanced, but also let us customer service and user time are saved down, if we do not first of these step-by-step to the user design, users call in, a ask the situation will have to ask for half an hour, he tired our customer service is also tired. If we can know all this, to the user to design a most unobstructed the fastest way, of course, everyone saves time and effort, happy, of course, all of this is based on our products have in-depth understanding, of course, need to have in-depth understanding of the vast number of users can do.

Of course, we as seoer can not only do SEO, we also need to carry out other ways to promote, I think all the promotion on the Internet have soft text shadow in it. The more you promote the information or the more soft ads you send, the more people can not see, the lower the user's guard against you, your deal will be larger. One of the most widely used in the soft text marketing is in the function, we are the most famous soft text of a case: "Hangzhou 19 floor strategy director Xu Yifan told an interesting story, is a very classic marketing case:

"A beautiful foreign girl posted on the 19 upstairs, asked herself to aspire to Hangzhou, want to resign to find a job is not appropriate?" Of course, the locals welcomed the sound. Soon the girl followed up and said that really resigned to Hangzhou, but the money is not much, want to ask where to rent the house suitable? Then we found a good house, the landlord, thank you very much. A few days later, the girl continued to follow the thread that found the landlord with the same habit, hesitate to move. At this time she did not pay the rent, asked if you want to escape rent? On the way out to find a house, Hangzhou rainstorm such as note, the girl posted a panic! Originally went out when the skylight did not close, rain water will house floor flooded, the landlord stopped not let go, ask her compensation. The poor jingle just came to Hangzhou to find a job how can she compensate? This story all the way down, each link is bright spot, also has the topic and the conflict sex. Care, a foreign girl came to a strange place to find a job, survive, and encountered so many problems, itself is worth helping, or can arouse the sympathy of the workers. So constantly inspire a large number of netizens interactive enthusiasm, have followed the advice. Administrator also a few times the whole station, popularity explosion high. If this story is only so, in fact, it is no fun, a post just. Guess what the end would be? Surprise everyone: Rain Stop the Wind, the House of water back to drain dry, the floor is fine! After this post hundreds of thousands of people station letters ask: What brand of floor? Did you guess? This is a very cow, hidden very deep advertising stickers!

What can you say about this case? What do you do in the soft marketing? This is the God stickers! believe that the soft wen promotion of friends Many people have seen this soft article, the author also reproduced this article to their own blog. This soft article not only put the advertisement deeply, but also caused a lot of people's concern and discussion, only in this way can carry out effective two times transmission, can bring the conversion rate, so the author said in the soft text ads deep implant is such a concept, That is the soft talent that can cause two of times to spread and bring about a conversion rate and a greater branding effect. Of course, we can also be summed up from this soft text, planning this soft text or the incident is to change the way you say you see how good my floor. Our flooring quality is good to be poured and soaked by heavy rain is nothing, this is a product of the bright spot or selling point, we through the form of the soft text infinite amplification. Although we are talking about the soft, said the promotion, but the basis of all this is based on your product has a very deep understanding.

If you do not understand the product, can not find the bright spot of the product, let alone enlarge. Will be like this to the electric business war, my price 30 percent, come to me to buy it, I this price than the competitors lower how much, buy my bar. The user is numb to this kind of marketing way, we need to have with them to have the new and innovative marketing. For example, as described in the previous soft article, and the General people do not see this is soft, and will be believed, and will carry out two times, the effect is very strong. All the promotion on the Internet can not escape the soft text promotion, soft article promotion has a basic attribute is based on the product itself.

This content from the website user experience and the promotion angle elaborated we are doing the SEO or does other promotion or not. If we can't have a deep understanding of the products we sell, we will never be able to do it well. Suggest those enterprises in the recruitment of time don't too quick, hope to bring people today, tomorrow they will give you money, it is impossible, the early need to cultivate. Seoer can not say that I am doing technology, do not need to understand the product, also do not be impatient, because only the combination of the two can get things really done. I hope this content can arouse the vast number of seoer on the importance of in-depth understanding of products have a new understanding, the article content by the Taiwan Spring Pump http://www.shuibeng0769.com/Original share, if reproduced, please retain the source of content, thank you.