"Warcraft" transfer of the game pattern chaos

This reporter Zhang June yesterday morning, China's most lucrative 3D network game "World of Warcraft" server officially closed, which marked the uproar of "Warcraft" transfer into a comprehensive transition stage.　　And in the long or short "stop clothing" period, a large number of network giants have been eyeing the scramble for users, the Chinese game market will be chaos. NetEase connecting the nine cities "we are also like everyone, in this is about to wave farewell day, feel reluctantly and sad."　　In the announcement, "World of Warcraft," the original agent of the Nineth City (hereinafter referred to as "nine City") is full of fondly words. Indeed, in the past four years, according to Zhu, nine city chairman, "Warcraft" brought the company a cash flow of 300 million dollars. Not only that, nearly 90% of the 1.71 billion yuan income of nine cities last year was contributed by the game.　　Now, nine cities have to find their own sources of income. After the server is closed, NetEase will be the relay of the nine city.　　It will be the new agent for the game in China in three years from June 1 this year, according to the agreement with Blizzard Entertainment, the "Warcraft" development Company. Just yesterday, NetEase and Blizzard two company CEO Ding Lei, Mike Morhaime issued a joint open letter, although "World of Warcraft" is an imported online game, but when the game operator changes still need to do the necessary regulatory approval procedures. "At present, we are actively cooperating with relevant government departments to strive for the early completion of all relevant processes."　　In an open letter, both sides disclosed that they planned to release the first batch of servers later this month and open all other servers in a matter of weeks. For NetEase, they are racing against time.　　It is reported that in China there are nearly 5 million people playing "Warcraft", the server closed the vacuum period, they are likely to turn to other games. In addition to the potential loss of the player, the longer the time, it also means that NetEase's direct loss is greater. In an open letter, Ding Lei has revealed that all of the Chinese "World of Warcraft" player accounts created before 23:59 on May 27, 2009 will be compensated for in a certain amount of time.　　This means that NetEase will pay millions of or even tens of millions of dollars. Opponents take the opportunity to rob the guests, "World of Warcraft" after the stop, millions of players will be in no game to play the state, the first time a huge online market vacuum, "a person who would not like to give the name of the game company told reporters that this change stirred up the chain reaction of other online players," recently they invariably adopted a targeted market strategy To compete for Warcraft players. "The remark is not empty. Reporter found that the recent domestic several major online games companies, foreign propaganda slogans are full of "gunpowder." "A world door closed, a martial arts door opened," Jinshan said. And Shanda also played "Another World and so you change" slogan, even "Warcraft" original agent Nine city also played a "two worldIn the alternate, nine-City New World "pattern. These slogans are undoubtedly in the instigation of "Warcraft" players to take advantage of the transfer during the stop. Online games giants even the new game of the public test is specially selected in the "Warcraft" after the stop. It is understood that nine cities to push the "King of the World" and Jinshan this year's main game "sword Net 3" will be unveiled on June 10.　　And according to reliable channels revealed that the nine city and Jinshan has been on the "sword Net 3" reached a cooperative intention, nine cities are expected to jointly operate Jinshan independent research and development of this game. As China's online gaming industry "eldest brother", the Royal network did not sit idly by this "golden opportunity" of the passage.　　Although its chairman Chen and other games to compare, but grand this year push the "Eternal Tower", has been known as the "Korean version of World of Warcraft", it is undoubtedly the threat of NetEase is the largest.　　Seating rearrange the "Warcraft" agents, but also let the Chinese online game market ranking is about to face a violent oscillation, the Giants have to rearrange the seating position.　　The latest data show that the first quarter of this year ranked in the top three, followed by Shanda, Tencent and NetEase, the market share is 17%, 15.1% and 11.2%.　　For NetEase, "Warcraft" appears, will let it return to the "market boss" position, 2006 NetEase has been sitting in this seat for a short period of six months. It is reported that in the first quarter of this year, nine city market share of 6.6%, with "Warcraft" contribution rate of 90% calculation, the game's market share reached 5.94%.　　Simply add, get "Warcraft" Operation right, NetEase's market share is expected to reach 17.14%, with a weak advantage ahead of Shanda. However, netease on the possible stimulation of the market pattern changes appear to be unusually low-key.　　NetEase Game Blizzard cooperation project director Li Zhiqiang said that NetEase does not care about the rankings in the industry, and said it will continue to implement its own strategy, focusing on independent research and development. Even so, "Warcraft" for NetEase is about to bring the huge cash flow, has aroused the external vision. Credit Suisse reaffirmed NetEase's "outperform" rating, thinking that "World of Warcraft" and the new games released this summer will be the main growth catalyst for NetEase.　　For this reason, NetEase has raised its earnings forecast by 6% per cent for 2009 years, and the target share price has been raised to 35 US dollars from the previous 34.7 dollars. Goldman Sachs also raised its non-US accounting standards for 2009, 2010 and 2011 by 10%, 8% and 9% per cent respectively.