Wearable equipment Market to join the Forces nouvelles, Misfit smart buttons do not go the usual way

The Apple Classic, "different" (think), has long been a household name, and the advertising word has become a copywriter; the first sentence is "to those crazy people, those who are different" (here's to the crazy ones.) The Misfits. )。 The charismatic advertising words and jobs ' legendary lives inspire generations of entrepreneurs to explore different innovations to change people's lifestyles.

And in the booming market for wearable equipment, there is a force. They take jobs as the idol, "different who want" advertising words as the motto, so for their company named Misfit (not Unusual way). More dramatic, the co-founder of the venture was John Sculley, Apple's former CEO Sculley, who had a grudge against Steve Jobs.
Misfit Shine is their first wearable equipment product, the design of this product also clearly reflects the "do not follow the ordinary road" concept. From product design, workmanship and even advertising, Misfit has an obvious apple style, simple and elegant is their most emphasized characteristics.

Shine and the current market all similar products are very different, not using rubber and plastic materials, nor the use of hand ring design, but by the aviation aluminum high-precision cutting completed a small button, its size and RMB 1 coins, the weight of only 6 grams. "Wearable equipment is designed to achieve light if nothing, will not give users a clear sense of foreign matter," Sanny Wu said.
Like Nike and Jawbone Up hand rings, shine can record daily activity and calorie consumption in real time and build a complete exercise archive according to the timeline. After users enter their age, gender, weight and height, shine will recommend a daily goal. The proportion of the user completing the exercise will be displayed on the shine by the LED light. In addition, Shine can also record the sleep quality of users in the future, but this feature will be added later through a software upgrade.
On the aluminum surface of the Misfit, there are 12 small LEDs and 1560 small holes etched with laser. Touch the surface, these points can show the current time and the user's daily movement target percentage of completion. In other products using rechargeable batteries, the need for frequent charge is different, shine is using the market common button batteries, each battery can be used for 4 months. The user can replace the new battery purchased in the supermarket in two minutes with the gadget that comes with the shine.
Misfit Shine offers fasteners, rubber bands, leather belts and necklaces, which users can wear on their hands, hang around their necks, and buckle on their clothes and even on their shoes. At the same time, the Shine Aluminum seal design ensures that it can be used for swimming and record the amount of swimming of the user, while other products are not able to really waterproof and record the amount of swimming movement. (Jawbone up 2 is only waterproof life.) )

Misfit Shine's design won the 2013-year Red Dot Design award. But design is not the only bright spot for shine. In the sports monitoring function, the Misfit Shine and the market similar products are roughly the same. But Misfit Shine to take the Bluetooth and the sensor synchronization means, the user simply puts the shine on the mobile phone screen, the iphone can sense this small button, then carries on the data synchronization.