Web Analytics Terminology

After-click Tracking (ACT)

Also known as Path Analysis,clickstream, or navigational analysis, simply, is the path that the user passes on your site, from the beginning of referring page, into your landing page, It then passes through a series of pages and finally leaves the exit page.

ClickThrough Rate (CTR)

Friends who have done http://www.aliyun.com/zixun/aggregation/34447.html "> Click ads know that this number is a comparison of the number of clicks that are advertised and their display numbers.
Of course, there is also a meaning, that is, a link on the page click-through.

Conversion

This is a very important number for the effectiveness of the site, when a transaction is completed called a conversion, sometimes called conversion, this conversion can be a site visitor into a customer, or registrant, or membership, etc. can.

Entry page

Generally I like to call landing page, as the name suggests, is the user to enter the site's first page.

Exit page

Obviously, the same page as entry page is the one that was last accessed when the user left the site.

Session

Session, also known as visit, before I have introduced, a Web site can have 50,000 unique visitors, but there are 65,000 sessions, that is to say some users visit the site more than once.

Visit duration

The user's stay on the site is generally divided into such a few grades, 0-30 seconds, 30 seconds-2 minutes, 2-5 minutes, and 5-15 minutes, 15-30 minutes, 30 minutes-1 hours, 1 hours or more.