Web Shopping system seo three steps

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Xin Qiji: "The public search it 1100 degrees, suddenly looking back, the word is at 10 pages away." I will simplify the SEO to three steps, explain how to reasonably optimize the network shopping site, effectively enhance the site rankings.

The search engine optimization of the network shopping system is more difficult than the information type website, this article analyzes the difficult problem and optimization technique of the website SEO optimization of medium, small business-to-business (Network shopping website) and the Consumer (network Retail), enhances your SEO skill, In order to achieve better search engine friendliness. From the page to improve the site and even the product display sales page in the search results rankings, the effectiveness of the product display rate to achieve better sales performance. So whether you're an expert on network sales, or the internet marketing of the layman. Master in the online shopping mall program based on SEO optimization skills will be your network marketing road paving.

Network Shopping system seo three steps:

1. Outside the chain construction.

2, the page keyword department and URL optimization.

3, soft writing, also known as content editing.

One, the network shopping system outside the chain construction.

The author gives a plain example, in real life, the more people who know you, the more popular you are. The same truth, search engines and according to the human consensus, according to a site outside the chain and the quality of the chain (search is usually considered to build a station longer, high flow, updated frequency stability, Site content of the original proportion of high site for high-quality sites, such sites are relatively efficient search weights, in search results in the amount of natural also more. To assess the popularity of the site. In other words, search engines think that a good site on the website of your URL links, in a sense also proves the value of your site. and valuable sites, the value of the ranking naturally high.

Similarly, a Web site to establish a more external chain, in the search for relevant keywords will be considered authoritative and ranked in the front.

In this context, we introduce a concept: "authority". Internet shopping website Authority is divided into several aspects, mainly include: domain name age, include page age, Content uniqueness and page reverse link and so on.

In a considerable number of network shopping system SEO, the construction of the chain as the top priority. Visible outside the chain to the rank plays a vital role. In the construction of the chain, pay attention to the anchor point text and the diversity of link addresses.

To the Network Odd Mall system official website For example, in conjunction with other sites to establish links (outside the chain). Link text can be: Mall system, network shopping system, online shop system or network Mall system, etc., links to home: http://www.xxx.com (note to add http before www) or point to another page. Be careful not to use a large number of duplicate link text to point to the same link address, so as not to violate the rules of the search engine is lowered rankings. The second is to avoid using JS way to do the link, because including Baidu search engine is not to identify the content of JS. Read the relevant search engine help guide before you operate. Baidu Optimization Guide: http://www.baidu.com/search/guide.html

Second, the Network Shopping system page keyword Department and URL optimization.

Remember the 16 mantra of the SEO-friendly page Department: "First up and down, first left, right, Qiatouquwei."

The author briefly explains that in a Web page, the contents of the previous section take precedence over the lower, left precedence over the right, and the head and tail are very important. The top left of the page is the most precious position, good content placed in the upper left will help to improve the relevant keywords in the search engine rankings, The head and tail are also the search engine's preferred location. Through the author in the optimization will be in the head and tail of bold related keywords to promote rankings.

Note: A Web page comment will also affect the search engine rankings, especially the spam spam message will reduce the score of the page, the author recommends manual review of comments, filtering pornography or political sensitive words appear. You can also use JavaScript script to output the comments on the mall system page, Through the JS script output content is not the search engine included.

URL optimization is a one-time work, the site should be configured before the official online. Should avoid the post on the website structural adjustment on the beam, such as: Dynamic page conversion to static, static page directory structure changes, modify pseudo static related extensions.

The author of the network Shopping system URL optimization Simple examples cited to illustrate, for example:

Domain Name: www.xxx.com is one of the most weighted pages in a website, followed by a level two domain name, and again a level two directory. as follows:

First level domain name > Level two domain name > two level directory > the page under the first level domain name > two level the page under the directory ... So.

www.xxx.com>bbs.xxx.com>www.xxx.com/bbs/>www.xxx.com/bbs.htm>www.xxx.com/bbs/index.htm

A good network shopping system must support pseudo static, because pseudo static can simulate the dynamic URL structure into user-specified directory structure to improve the Web page ranking. Therefore, before buying a network shopping system, must ask whether to support pseudo static. This is very important!

Third, the network shopping system soft writing

In the first part, the author has given an example of the uniqueness of the content of the Internet shopping system to play a very important role in the page rankings. Have done shopping mall system SEO seoer, must deeply feel to optimize the good mall site facing the enormous challenges.

Why is that a huge challenge? The problem we face is that all pages are "stereotyped" and it is not possible to customize a separate page for each product. The functional framework of the online shopping system will directly determine that all product pages will use the same department, almost the relevant text. such as a mobile phone network shopping mall two products: Sony Ericsson's k750c and 800C, in addition to the appearance of different, other functional parameters are identical.

The Network shopping system website's product quantity is many, the page structure is same, the product description is approximate. Because of the above reasons, will lead to search engine included in the number of reduced or included as "reference page", directly affect the mall shopping system in the ranking of each product page.

The author proposes to provide different text descriptions for each product, add some usage experience and other text descriptions. This will help to weaken the problem of excessive duplication of web pages. Create a product-related section on the Web Shopping system website and update it regularly every day. The more original content accumulates, the higher the "authority" of the Web page. Through reasonable optimization and operation, Convert traffic to sales.

Finally hope everyone remembers one word: The best SEO is the user experience! The purpose of the search engine is the same as ours: the user experience. A website that can face the visitors ' good experience will certainly be faced with the search engine optimization. Network technology is constantly changing, search engine technology is also evolving, a variety of algorithms are updated daily. The same is the user experience.

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