Web site profitability is a key local site common Profit model summary

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Site profitability is a lot of webmaster concerns, a site to do good, whether the profit is the key; local station becomes more and more grassroots webmaster choice, local website How to profit also become the website operator must think of the problem.

May 5 A5 Edition Chat activities, invited the Yantai Forum www.ytbbs.com responsible Cong Jinlong, sharing the local Web site profit model of ideas, this paper collated part of the focus, welcome to discuss.

Q: Yantai Forum is now very rich in information, posts, etc., are the user initiative to provide it? The number of users in the early stage of the site is not so long, is the staff of their own editing and finishing it? What are your inputs in the maintenance of website information?

A: Our content has always been provided by netizens, in addition to business promotion and advertising, we have never been active in their own editing, also did not use a vest to guide netizens, so many years have been relying on netizens word-of-mouth propaganda and participation. Or that sentence, we do a long time can rely on boil, now if it is the early development of the owners must be actively guide and editing. In addition to the technical aspects of information maintenance needs two times development and maintenance, labor is also essential.

Q: Yantai Forum currently has Yantai reviews, Yantai Taobao, Yantai Real estate, and so on, indeed very successful, because it is done earlier, has occupied the market, a new local station want to start operating whether there is room for development?

A: The local market and the site is more and more refined, such as the real estate network can be decomposed into new houses, second-hand housing, decoration, building materials and so on, there will always be a lot of space and opportunities, such as the current group buying and so on. Real estate We are mainly hard to wide and professional planning of the industry-oriented marketing.

Q: Website profit is the webmaster most concerned about the topic, the Yantai forum there are several sites, most of them are advertising to profit it, I hope that guests can introduce the current Yantai forum profit model.

A: Yantai forum is in fact attached to the site of the following aggregation, there are more than 10 other sites, the current profit is still most of the advertising revenue, if now a new to do a Yantai forum theoretically estimated operational difficulty is relatively large.

Q: Advertising revenue is really a lot of local station is mainly revenue model, Yantai forum now have a lot of business ads, these ads are the business initiative to find you, or your salesman actively contact advertisers to put ads? Some of the newly started local sites, the initial to find advertising business is not easy, I wonder if the guests have a good way to persuade advertisers to advertise.

A: Because of the influence and flow of the reason, find us more. Just start the site has some good business effect of the activities, so that businesses get some fixed income, he will be in your place for a long time, otherwise it will not be long.

Q: How much money is the Yantai forum investing in?

A: input and output is proportional to, about 50 people's team, nearly tens of millions of investment, after all, we have many other sites, the forum is just one of them.

Q: In the first year of community building, how to develop the first users of the site, how to maintain the site's users stickiness, loyalty, and how to develop the site management, as well as local influence?

A: First look at the local characteristics of other forums, do they do not have their own expertise in the field, do the specialized, do fine, vitalize, early to ensure that the all-inclusive, line online under the combination, and must also consider how to profit.

Q: Doing fine, we will take into account, specifically how to do hope guests can be more specific to say, or Yantai forum development process experience as an example to introduce.

A: Well, let me talk about myself. Yantai Forum in fact, the first 99 years only Yantai Real Estate network ythouse.com a plate, with Rei CGI set up, only one plate is real estate, later, more people, began to discuss the renovation, the establishment of the decoration plate, and then separated out of building materials collection and mining plate, Then more people, slowly set up a gourmet, wedding, parent and so on other plates. Of course, the reason we can develop slowly is that there are few competitors, and now it is possible or different. But the same is if early we are also a similar to today's nearly hundreds of plates, then is the initial 1000 people each plate is a few posts, each is very deserted appearance.

Q: Starting from the real estate sector, with the increase in users and the increase in demand to join the new plate, start a new discussion, and thus snowball generally roll bigger. It was also started earlier, when competition was relatively small.

To put in the present, if the local competition is small, similar sites are not many, you can also develop it. If you have done a better place, is not to consider a detour, do not consider doing similar sites? What kind of Web site can you consider doing? or just do One Direction for the single, and then do fine.

A: Yes, if there is enough energy, then all do, but the focus or development of one of them, to do a good job to do more to the larger, and back to this to raise it.

Q: How should the local forum focus on enriching localized content in the early stages?

A: Each city has its own unique culture and atmosphere, preferably you or your team familiar with and understand the needs of the city's netizens.

Q: What will be the future of a community of local nature? e-commerce or business activities, buy information? Can you predict the future direction of development?

A: I will not be a community if I know what's going on in the future. E-commerce Many kinds of situation, there is no need to rigidly adhere to the activities or shopping or buy, see three point bar: 1, can make users affordable 2, can bring effective customers 3, we can profit.

Q: If all the guest sites are suddenly gone, all the money is gone, only a forum with no popular and only 50,000 yuan, the guests will use the remaining 50,000 yuan in what way, by what method, how much time to spend, once again let their own this forum alive?

A: If nothing, anyway, I definitely do not do the forum, especially only 50,000 yuan, if you want to do the site, it is better to do similar to buy cash flow faster related sites.

Q: Do similar to buy a quick cash flow related website, is to do group buying site is it? Now group buying is also more fire, many local sites have also joined the related section, Yantai Forum also seems to have increased the purchase Information Bar, the site has seen the purchase of a group of buyers and other information. How do guests see the group buying site, you think the future of group buying site how.

A: Group buy individual seems to be just a form of expression, if the previous three points can be satisfied, you can try, is also slowly towards regularization and oligarchy, some experience and lessons we can refer to avoid detours, local community is very suitable.

Q: At present, Yantai Forum has done a good job, you have any new plans for the development of the Forum or to consider how to break through it.

A: The forum is just a carrier, the bottleneck of the local forum is very prominent also difficult to break through, the 19 floor at present the overall expansion or a very good way? The next step is to rely on the forum to do the industry vertical, fine, accurate, service bar.

Q: As the largest economic province in China, what is the government's support for E-commerce? Localization Forum should primarily grasp the local residents of what is the most important? How can we take advantage of local advantages and do well in regional websites?

A: Shandong has started to pay attention to e-commerce this year, we have contact with some government departments, we should have confidence. Localization Forum personal advice or to the local livelihood of the grassroots grass-roots consumption of basic necessities.

Q: In addition to doing offline activities, public welfare activities, what can be done? How can you gather popularity?

A: Do business planning marketing ah, to survive the need for rice, profit is necessary, nothing embarrassed, don't be polite.

Q: The profit model of the local rental network and what modules the website needs, I hope the guests give some suggestions.

A: A simple rental profit for individuals may be more tired, and real estate intermediary cooperation, specialized rental professional sites such as home lodgers and so on.

Q: With your experience in many years, the current local site to do what is the best and fastest profitability, local shopping, news portals, cars, forums and so on.

A: The past experience of the Internet can not represent the status quo, the local site a lot of profit points, real estate, car, group purchase, parent-child, wedding and so on, forum I will be ranked in the end.

Q: The guests introduced a number of local profit points, can focus on a way to introduce the details, so that the novice has a train of thought. For example, how to make a car, how to profit. Now many brand cars have their own official website, activities are more, and local media cooperation is also a lot. If you make a car, how to profit, how to operate?

A: Car sites may be special, localized features are not too obvious, not like real estate. Users on that site can find specific vehicle information and car sales phone. Our current bias is to buy the group we do group buying, directly to the merchant effective users, bicycle hug group really go to a larger discount, car dealers also have a certain sales, there are cars car friends we focus on communication and experience word-of-mouth propaganda and online activities under the line. So there are two kinds of income: 1, buy the car dealers charged a certain amount of advertising costs 2, the traditional hard wide and activities planning costs.

Q: Local website is a hot topic, profit is also the topic of webmaster concerns, please ask guests, if you start to enter the local station, from the beginning of the forum or local news station?

A: The local news bar is very high, unless you have a press release and reprint qualification. Just also said that a lot of profit, to see the local market and your expertise, the site itself is not important, marketing is the focus.

Q: More and more people do local sites, but our local population of about 100,000 people, there are two local portals, one is the newspaper, mainly provide news information, one is a personal. But the page and content are very poor, but he is the only local entertainment forum, if I want to join the local portal of this family, how to compete with him and promote!

A: Do not recommend to do the portal, especially the news, find the local people more interested in the livelihood of the hot spots to start it.

Q: I am Weifang, there are several forums at present in Weifang, but are doing a tepid. Would like to ask, if there is a boss investment, the establishment of a Weifang BBS, I need to do what to prepare and input it?

A: The most basic team needs technology, art, editing, planning, marketing, customer service and so on (or a number of previous years), the specific salary treatment can refer to the local similar industry standards. Upfront investment in the Web site and hardware can have specific data to calculate, the latter part of the publicity and promotion and so is the bottomless pit.

Q: Can the forum be profitable through Google ads? Another local forum, low popularity How to do? Now we have a computer on this side of the few people, with a computer internet less AH!

A: Google I did not do, should have a profit but see your flow and optimize the promotion of it, the local forum may be more difficult. Industry forum for the industry's customer needs and services to consider, the lines have the characteristics of the various lines and different requirements.

Q: 1, the guest's advertising business did a good job, want to ask how it operates, how to pull customers, as well as payment methods. 2, the recent e-commerce is very hot, guests are ready to consider entering the electricity market?

A: We have different teams dedicated to different industries for several years. E-commerce in different regions have different needs and characteristics, we are constantly tempted and groping.

Q: Now just set up the forum, the initial how to grasp the quality of posts, increase the number of posts, how to increase the stickiness of the site, retain users?

A: Let everyone feel from your site has been interested in things and benefits, of course, also need to guide or a certain accumulation, the relevant experience of the operation of the forum in Admin5 there are many can be copied or referenced, I also often login reference.

A few years ago and the current Internet environment is not the same, now do a forum to say that there are many theories, for example, Discuz's Du Jun has summed up: a new forum to do a person do not talk about planning what, 1, 10 vest every day the local community essence, all the popular content reprinted; 2, the essence of the content is on your website, Content protection, vest ready and then hype, promotion; 3, new users send a post, you have at least guaranteed 5 replies.

Q: I want to do the local industry recruitment community site, but also to the Forum model to do, how to promote the initial stage?

A: The year before last a friend also do localization talent recruitment, he is picked up the local phone Yellow pages book, played six months dozen three times above the business phone, the current income is nearly 500,000, only for reference.

Q: I currently do 2 forums, a place, an industry, business forum has a certain stickiness, but the income is very few, so what can I do to promote it?

A: If there is a certain flow and popularity, and quickly find familiar with the industry's marketing staff to help you, their perspective and our webmaster perspective is completely different, easier to know the needs of customers and markets.

Q: In the interview, the guests said that the team to do the station more easily successful, when the beginning of the Yantai forum is already a team, or a late team to do the station? Now novice webmaster to start to do the station, to form a team, to pay attention to what problems.

A: We started in the 1999 is the operation of the company, although the initial few people, but also a team, a clear division of labor. If you can of course in the early stage to build a team, so that professional people do professional things, a hero also need three help.

Q: The guests share a lot of web site profit ideas, very useful, many are small ideas, but really do have a lot of space. Now that the Internet environment is different from a few years ago, joining a local station operation may face bigger problems and challenges, but there are always opportunities. Edition chat activities are coming to an end, I hope that guests can make a simple summary of the topic of profitability, but also to avoid the novice detours, can be faster to achieve revenue, so that the site to embark on the development track as soon as possible.

A: Personal advice is relatively simple, is that we do in the beginning of the site planning must consider how to profit, whether you are the investment of their own or others, do not rigidly adhere to the technology and the outside of the site and even art and other forms of expression. These are ancillary, focus on the market and marketing bar, the team work faster.

Web site profitability is the key to the business process, only profitable to maintain the day-to-day operation of the site in order to better development. Version of the discussion introduced a number of detailed specific Web site profit way, for example, to do fine real estate, cars, buy, parent-child, wedding, combined with local businesses, through the activities of planning, product promotion, etc., to do business and consumers between the bridge, to provide users with convenient activities and product information, so as to achieve the profitability of the site itself. Hope that the above version of the discussion to you have Enlightenment, please continue to pay attention to the A5 Forum every Thursday afternoon Edition chat activities, while A5 version chat Exchange Two group 149091583 has opened, welcome friends to join. (Wen/Meng Jiang finishing)

More on the local Web site to discuss the topic of profitability, but also to the version of the chat post address: http://bbs.admin5.com/thread-2572413-1-1.html