Webmaster Farewell Farmland website: Planning concept should be simple and focused

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The rapid development of the Internet, the extreme prosperity of E-commerce has spawned the upsurge of enterprises to build stations. But on the other hand, there is the sad data behind the boom.

On July 15 this year, according to the 26th China Internet Development Statistics report released by CNNIC, the number of websites dropped from 3.23 million in January this year to 2.79 million, down 440,000. At present, 2.79 million websites in our country, about 80% sites in idle state, which means that about 2.2 million sites are not in use and the use of these sites is very low, resulting in the enterprise network resources were initially developed after the serious farmland phenomenon.

What does all this data say? The enterprise constructs the station, to the website later needs the plan, the maintenance, the promotion series of work, many stationmaster are absent.

The company has put its own products on the network, this is only completed the first step, and Web site building itself is a complex and difficult process. One of the key links is the site planning. A solitary boat in the sea floating ups and downs, the need for navigation and compass to determine the need to reach the other shore. Website planning should include any stage of the development of the website operation, determine how to choose the early stage of the site, the domain name, the selection of the program, the download of the source code, etc.

The selection of construction station products is undoubtedly important in the early stage of website building. Before doing the site must choose their own domain name and space, domain name is the Internet user to determine the site position of the portal, is the site's online brand and trademarks, a good domain name is the site's propaganda ambassador, and space is to facilitate the exchange of catalysts. Now online shopping "second kill" is very common, the site opened eight seconds law has been unable to adapt to customer patience. Imagine the net buy second kill the wind, but the site is not stable, often not open, talk about how to deal with orders? So good space and domain name, is the starting point of Web site profitability.

And in the development stage of the site to analyze and determine the design of the page, column settings, the content of the construction, as well as attract users of some free resources and standard services. Website planning thought needs to consider how through design style, procedure, idea to embody, but many stationmaster but contrary, in the website idea, the whole style cannot determine the case, hurriedly set up the website. In fact, the site needs to take into account a lot of technology outside the market, customer factors, and many webmasters in the design of the site often do not focus on columns and columns, content and pictures of complex mix, the interface is very beautiful.

A person in the Internet industry says that it's easy to focus. But the focus is very difficult, because first you need to know the focus or the core of the problem, can have focus can be gathered! Otherwise it is eyebrows, seemingly busy full but the problem is still no solution. Focusing also means giving up, so it's hard to make things simple.

Domestic well-known IDC service provider China Connaught Net also said that the site is precisely this, the site needs a full personality of the page, the same need for the ultimate minimalist style. At home, to do the best Ali, Sina, Cjol, Drobo Talent Network, as an example, to the most simple way, distribution, performance page content to guide customers to reach the target content, to avoid the problem caused by excessive content, although simple, but it for the site planning and design content distribution rationality requirements are very high.

In short, do the ultimate goal of the site is to achieve the maximization of Web site profitability, not only in the site structure, site function design must also be positioned in order to create conditions for product sales to promote the purpose of sales. The purpose of the website planning is to get the customer's detailed information while retaining the customer. So your site is full of bait everywhere, attract customers eyeball and authoritative, and has the function of grasping latent? In fact, whether the Site keyword optimization and search engine optimization, or through various channels to promote the site, are in order to make the flow of cash, changing customer volume, maximize the effect of network marketing, This is also the ultimate goal of website planning.

Article Author: China Connaught Net www.nuo.cn, reproduced please indicate the source, welcome you to communicate together, thank you!