Webmaster Frontier: The Business thinking of Business-to-business website supported by entity market

Since last year has been in contact with a number of physical markets (traditional large-scale professional wholesale market, market operators of about tens of thousands of of the size of the large-scale business-to-business e-commerce projects, but also into the entity market to understand the market environment and business community Network Marketing needs, the real market to carry out e-commerce projects have deep feelings, The business of business-to-business websites supported by the entity market and the general meaning of business-to-business websites (including: Alibaba's integrated business-to-business website and vertical business-to-business in China Chemical Network) are now considered as follows:

Operational objectives: The real market to start E-commerce projects, the goal of building front-end Business-to-business web platform and the general meaning of Business-to-business website operating objectives have a certain difference, the entity market Business-to-business platform operating objectives must be subordinate to the entire E-commerce project objectives, The entity market launches the electronic Commerce Project generally is in order to raise the entire entity market informationization level, constructs the front-end Business-to-business website platform is it guides and cultivates the market operation Merchant to carry on the network application, carries on the http://www.aliyun.com/zixun/aggregation/ 11108.html "> Network product Promotion and the embodiment of brand promotion, and the general meaning of Business-to-business Web site is expected to deal with each other to achieve different profits, of course, this is not to say that the entity market Business-to-business platform does not expect buyers and sellers through the platform to reach a deal, It means that trading through platform is not the ultimate goal of running the Business-to-business platform, but a phased goal and step to promote the informationization of the physical market.

Operations Subject: General purpose Business-to-business website, operators are generally professional internet companies, the network background is relatively deep, technical capabilities and network resources are more powerful, while the entity market-supported Business-to-business Web site operators, is generally the entity market managers (such as Marketing management department or specialized market management company), They have the day-to-day management responsibility to the enterprise in the entity market (self-employed households), to the entity market operation, the product and the industry situation is relatively familiar, but the insufficiency also obviously manifests in to the Internet, the electronic commerce, the network marketing lacks the whole understanding, in the Operation Electronic Commerce project appears powerless. The lack of the knowledge structure and network consciousness of the operators ' personnel has caused the operation ability of the entity Market business-to-business website Operation team and the general meaning. The operating ability of Business-to-business website is very different, so in general, the entity market Business-to-business Operation team needs to find professional partners to assist in operation. In order to give full play to their own market familiarity with the entity and the advantages of management rights, but also to ensure the professional level of Business-to-business website operation, in order to promote and improve the level of information level of the entity market, this is also a number of large entity market business-to-business Web site to choose new Competitive Network Marketing management consultants to

User groups: The general meaning of business-to-business sites, the target user groups less geographical constraints, such as Alibaba, such as integrated business-to-business website potential user groups almost covers the whole country, the global business enterprises, operators, vertical business-to-business websites are generally targeted at a certain industry or even the global upstream and downstream enterprises; But the entity Market Business-to-business website because of its operating target difference, the target user group seller aspect mainly is limited to manages the entity market in the management, the buyer also mainly takes the entity market main business object as the key target user group.

Demand level: The real market operators network awareness of the mixed, resulting in their level of information to improve the demand level from the market managers to start E-commerce project target requirements have a certain gap, in general, the entity market operators to improve the level of information on the main demand performance in the use of network products and brand promotion, and the enterprise internal Management Information software application (including SaaS model application) demand is small or unclear, so the entity market Business-to-business website is to meet the market operators in the early stage of the network application needs, on this basis to guide users to other deep-seated network applications, and ultimately to improve the overall level of information technology market.

Promotion strategy: In view of the target user group and the user needs level and the general meaning Business-to-business website difference, in the promotion strategy also must with the General Business-to-business website promotion strategy to be different, in order to achieve "the right remedy"; The Entity Market Business-to-business website in the promotion strategy should combine the user community's behavior custom and its receptive form to carry on the promotion, at this time the rational use of traditional channels is particularly important, even in the entity market internal information transmission Channels (bulletin board, entity resources, advertising, broadcasting system ...) are important tools for website promotion.