Webmaster Lectures: Enhance the visibility of six steps to teach you famous Bo

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In the previous installments, we mainly invited several well-known promotion experts in the form of actual combat for everyone to promote the operation of the sharing, however, with the promotion of technology, blog promotion has become a more popular way of promotion, so this time we have been fortunate to invite well-known it famous experts shark (in Ming), Currently for the IRIS expert, Analysys International invited observers, Xinhua American online experts, SINA million blog club members, Sadie expert name Bo, techweb guest name Bo. As a good friend of the old K-pairs, sharks have made ample preparations for this lecture, spent a whole morning to draw up more than 3,000 words of speech, during the lecture is also fascinating, so that more than 600 webmaster who attended the lecture group received a great harvest, have praised the usefulness of this lecture, At present, the main group of lectures group has stopped adding people, live 500 group number: 47744157 to add as soon as possible, the following I use the speech of the shark simple collation of the following to provide to many people who did not participate in the lectures webmaster friends to share.

Text Live Address: http://www.53w.net/space.php?uid=1&do=blog&id=11030

Six steps to enhance your blog's popularity

① How to name your blog

② How to make it more ingenious for netizens to impress you

③ How to get editors to recommend your article

④ How to increase the amount of access to a single article

⑤ How to give yourself a position

⑥ how to maximize the value of blogging

L Preamble

From the beginning to the name of the blog, to let their own netizens remember you, and then to increase the number of visits to their blog posts, then to how to play the maximum value of the blog, step-by-step analysis, in-depth analysis of the blog every link, and every aspect of the attention, every aspect of the small skills, so that everyone in the future less detours. So that everyone can quickly become it name Bo, let it Bo can be industrialized, mass production!

1. How to name your blog

My blog name is shark, there are a lot of people ask me, ask what a popular, popular name? and search sharks in Baidu and Google, you can not find your blog. Speaking of sharks, I very much like an animal, the shark's thinking, action and agile, quick shot, not a sentimental, high efficiency.

I grew accustomed to doing things efficiently, chatting, answering the teacher's questions, although I was not the first place in the study, but I can be sure that the attention of the most concentrated, the first response to answer the question is definitely me. Now also has been to maintain the behavior of doing things, efficient, concise, normative. So, I choose shark's name, some personal complex.

There are also about Baidu Google search "Shark", can not find my blog, may be like to watch my blog people bring a very bad experience. In fact, this big need not worry, although the name of the shark is very serious, but when you write a blog has a certain visibility, the search engine will naturally put your blog address in front.

For example, then Google search sharks, before a lot of pages to find my blog address, but, after my continuous writing articles, and constantly recommended to the portal site to the home page. Slowly, from Google search sharks, slowly ahead of time, once the best is ranked in the home page, the 7th place, which means that the impact of continuous improvement.

Through the increasing influence, will also bring benefits to your blog, if one day in Baidu Google search sharks, I ranked first, this also can continue to bring me users.

If your blog name is "Youku" or "QQ", you row to Baidu Google home before several, then you can get a huge amount of traffic every day. Of course, these flows for me is not worth much, I targeted the IT industry practitioners, so I have to find ways to influence this part of the crowd.

In general, if you want to write for a long time and write first, it doesn't make much difference if you choose a very serious word. But if you just want to get a blog to entertain yourself, then you can have a different, unique name, so that it is easy to remember. I share so much about how to name my blog.

2, how to more cleverly let netizens have an impression of you

about how to let other people remember you, this I from the university, I am very concerned about. From the University of chasing girls, to the odd tiger when BD, and then to write blog, three stages of packaging myself. In the university, I want to set up a good image in front of the female students, and then I made a specific analysis. The result of the survey is that most girls like sunny, humorous, cute boys.

So, I will be wrapped into the sun-type boy, QQ avatar, blog head, are unified into the sun-type. As pictured.

When I went to Qihoo 360 security guard work, responsible for BD work, that is, talk about cooperation, exchange of traffic, exchange of advertising and so on. This time, I can not use this head, because this head is too small, like a high school student, a bit immature.

Therefore, I aimed at the BD crowd characteristics, as well as the BD crowd communication methods, the process of each cooperation from strangers, to understanding, to talk about cooperation, to the end of cooperation, such as dismantling analysis. Finally, we analyze the relative bottom of BD, is to use a part of the resources to exchange some resources, no power to do strategic cooperation.

Can only do flow exchange and so on, and exchange of traffic, many people's approach is to find some cooperation groups, BD group inside the sea chat. Because a lot of groups, and many people have blocked the group, so that you even every day to chat in groups, you affect the crowd is not much.

This time, I will change my head, replaced by a person to see can remember, and can be discussed, spread the head. As pictured.

In this way, in your own propaganda, others also by the way to promote yourself, this time, your image spread the intensity will be less. This portrait of mine, you have seen will be happy to discuss, joking, and you first to deal with people when hair this head, will give a relaxed atmosphere.

Therefore, although many people did not know in Ming Dynasty, Ming is my real name. But many people know that the man in the manhole is exchanging traffic. So, I was at that time, a lot of strangers came to me to exchange, because my image again outside.

I do not exchange traffic for half a year later, many people still come to me to exchange traffic. The third stage is my present stage. I am now engaged in the promotion of client software, amateur blogging entertainment. I do things very seriously, do a good job, write a blog is the same, write carefully. This time, when talking about ideas, some seriousness.

My "manhole cover" Avatar era again applied to now, it is not mature, because now a lot more than my level, experience than I rich people also see my blog. There are hundreds of of people of the company's CEO, but also the director of thousands of companies, managers and so on add me, but also may be a higher level of people, see did not add me ~ So, I changed a head, give others a very professional image. And is all the column image unification, is uses this portrait.

I also often participate in the party, there are many hundreds of people, so many people can not remember you, there are many times, you have to meet a few times to have a little impression. Now, I from QQ Avatar, MSN Avatar, blog, Forum, party, all unified packaging, others several times to remember a person, I can do it once.

And the party, must be impressive, in general, more than 20 people's party, after one months, can only remember a few people. The others forgot. This time, the party, we must give everyone a deep impression, than me, I last 30 people around a small party to dry a bottle, everyone will easily remember me.

3, how to let the editor recommend your article

If you want to make blogging a quick influence, then you need to recommend a better location on its portal site. Let me share how I started to deal with blog editors. At the beginning, I have no fame, this time want to let editors recommend articles, in fact very difficult, "difficult", the word, actually has its psychological factors.

"Difficult" is the editorial resistance to your article, happy to use other people's articles, resulting in your article is not easy to recommend.

This time, if the blog editor to eliminate the "resistance point", it is particularly important, my first clearance is to eliminate the editor of my article Resistance point. Of course, there are many ways to dispel the resistance, for example, by means of some relationship, unspoken rules, and so on. This is a channel.

However, I used the method is to analyze the editor's psychology, a very positive way. The editor actually has the pressure to assess performance, and I grabbed a little of his content. I first create a concept, it blog there should be a lot of ideas, there must be a number of schools of contention, alone a few bullog will make the content very old-fashioned.

The need for constant novelty, unique, and able to justify the idea, so as to maintain the readability of the content of the blog, I continue to do not recommend my article editors to instill these views. Then the editor began to slowly assimilate my views and began to accept my views and recommend my articles.

This is the way I deal with my initial reputation. When I write a lot of articles, there may not be so many new ideas, in fact, everyone has their own unique point of view, but no one has a new point of view every day.

At this point, I'm going to create another concept for the editors to keep the possibilities I've been able to recommend.

I slowly infiltrated the editor with a new concept, a regular fan of some bloggers, to give those fans the best browsing experience, can not update the article with the blogger, his fans have not found. This will give users a very bad experience, that is, to continue to recommend a blog article, so that users find the first time like the blogger's article.

In this way, constantly creating the concept, according to different circumstances, constantly adjust the direction to ensure that your article will often be recommended. Of course, I said these are small skills, these skills are also a prerequisite, that is your article quality must pass. Otherwise, the quality of the article is poor, good skills are useless, editing is not mouths.

These techniques may be a bit outdated, but we can according to their own situation, stand in the other's perspective to consider his actual needs, so that can be very efficient work. I share so much about how to recommend articles to editors.

4. How to improve the number of visits to a single article

Increase the number of visits to the article, I think there are two major ways, one is to fight for the resources of the portal site, the second is through the search engine resources. Let me first share how to fight for the resources of the portal, which means that you use the portal's blog platform to bring access to your articles.

When the user visits the blog channel page, there will be a column of articles, this time, he will choose hot and interested aspects to click, choose a suitable title will greatly increase the number of visits to the article. This method also has a bit of a title party, but not for the sake of users and very exaggerated to write the title, but also to match the content of the article to do.

Professional Blog articles do not need to exaggerate the title of the party, just use a concise text of the core point of view on the title can be, this will increase the number of views. The second way is to use the search engine resources to get users. This method can also be divided into two small categories. One is short term hot event vocabulary, one is long tail vocabulary.

Short-term hot events, such as Microsoft's black screen event, when Microsoft black screen, to many users caused a lot of panic, many users do not know what to do, coupled with exaggerated media exaggeration. Cause users are very confused, some users of the black screen as a computer will be blue screen, will crash, will not log on to the computer and so on, in short, users of "Microsoft black Screen" very concerned.

This time, I wrote some articles, for the user may search words, optimized, plus my blog weight is very high, search "Microsoft black screen" and other words, I ranked very forward. This can, greatly improve the reading of a single article, to bring many users themselves, but also enhance their visibility.

But this approach is short-term, and the weight of a single article also has its time. If you optimize to a good location, then you can get the user. If the optimization is not good, users will not be. This method and the first method is difficult to use at the same time, the title optimization at the same time, it is difficult to play a very attractive topic.

So this method can be chosen according to the actual situation, if you can often be recommended good location, choose the first option. If your blog is rarely recommended, then you choose the second option, the long, slowly accumulate users, access volume. There is also an optimization is to optimize the long-term relationship of the vocabulary, such as "Happy Net Psychological Analysis" "Cottage browser" "Video industry Survival model" and so on.

These words may be searched every day, but not many, from this word optimization, can also increase the flow of the article for a long time. On the optimization of this point, or to their own users, I do not need to attract gossip entertainment users, so I did not graduate optimization Jay Chou and other words.

On the optimization point, I am not an expert, not too much say. What I want to say is that there are a number of channels for users to access your article, and then intercept in the channel. Of course, the number of blog columns will also affect the amount of access to the article, such as you optimize a word, but the results in front of the other is really your other blog.

In this way, the amount of traffic to your main blog is intercepted. So it's up to you to think about how many columns to open and which column to use as the main column. Of course, there are other ways to increase traffic, such as links, and so on. I don't have any details here.

5, how to give yourself a positioning

Blogging, the visibility is not enough, but also have influence, can affect a certain number of people, affect you valuable people. I walk inside, another 05 years began to write blog, writing level, and I are similar, but not well-known but I, the problem is positioning.

He may write both communications, telecommunications, and writing software, hardware, and the Internet. As a result, people do not know what to do, very general. Although it feels like this person is brilliant, it spans a lot of fields, but it doesn't have any real value. So it didn't have much practical significance to write for 4 years.

Here recommend a more successful case, that is mouchangqing, he mainly positioning himself as a network promotion, so, think of mouchangqing to contact him to promote the site is very powerful. This is to say, targeted to affect their audience groups, will be more effective to exert your influence. Make yourself appreciate by blogging.

6, how to play the maximum value of the blog

I write a blog is a personal hobby, blogging has an impact, through the blog also produced additional value.

For example: Some people because the blog to their businesses to save a lot of advertising fees, they put the name of the blog as their own business, and then continue to send articles to increase audience groups. This can greatly increase the company's exposure rate, thus saving a large number of advertising costs.

Some people through the blog to get royalties, now a fee of about---800 yuan, one months generally have thousands of yuan income, so through the blog to bring the most direct renminbi income. Also some people through the blog to increase influence, open their own future, to find a better job, this is through the blog to increase their influence, indirectly bring RMB income.

There are also some people through the blog to make a lot of friends, such as me, I currently through the blog to know a large number of friends, through Frank Communication, I and old K quickly became a good friend. Blogging can also exercise their ability to express, communication skills, such as me, my communication skills are not very good, I forced myself to write articles, improve themselves.

Of course, blogging also has a lot of value, increase the site's outside the chain, optimize the site and so on, I once again 2 articles at the end of the mention of www.kaixindvd.com this site. Other did not do any link, 3 weeks, the website PR value reached 4. Of course, this is not my main business, but amateur test the weight and value of the blog.

Of course, the blog has a lot of value, here I do not enumerate. I am very glad that we have spent one hours to share so many content with you, and then go into the interactive Oh question link.

Interactive links

Q: Is there any change in the way the independent blog is promoted?

Because now many people have their own independent domain name blog

A: On the promotion of personal blog, I suggest that you can open more than 10 columns, and then the article starting your own blog, and then batch to all columns, and then left behind the column of your own blog address, on the one hand to increase the original weight, on the other hand increase the chain and flow.

Q: Unless I specialize in blogging, do I waste my time working here?

A: Blogging is a lot of feelings and hair, so not to spend many events, set aside one hours a day is enough. And my home is a few minutes away from the company, and in Beijing, it saves 2 hours a day compared to others.

Q: How long does it normally take to send a column after the start?

A: The beginning of the mass also does not matter, because the search engine has not included your article. Then wait for the search engine to include your own independent blog, and then according to the article after the crawl time to decide. For example: My blog is usually more than 10 minutes after the collection, then I will first send my main blog, and then send it all.

Q: Which client do you promote?

A: I promote a video software, today did not prepare much information, fear of expression is not clear. So not to mention it, we can go to search the Bobo Tiger player.

Q: Search engine will think that your blog is the reprint side, and Sina is the original party?

A: This is possible, but my blog is very fast, hair will be included, he reprinted need a certain amount of time, so should think that I was original.

Final Summary: This lecture let us understand the importance of blog promotion, although due to the time relationship is simply divided into six steps to improve the blog's focus on the method, but still can be from the one-hour lecture to learn a lot of use content, but I believe that the presence of the webmaster are very satisfied. We also hope to be able to provide you with such a wonderful learning opportunity. As soon as the Chinese New Year, we have to meet the Spring festival, so the lecture in the year after the resumption, welcome to the majority of webmaster more valuable advice. Lao K I on behalf of all the members of the Anhui Internet Alliance to give you a new year, and wish you all: The Ox auspicious good luck in the first beef cattle!!!

Special Acknowledgement: This lecture obtains the Chinese stationmaster station, webmaster Network, laggards, grassroots network, Chinese webmaster, China Construction Station, webmaster China, web Development Network, Fast Code network, I pull a number of well-known webmaster media support, this lecture will be in the above-mentioned webmaster media in the same period, this express special thanks.