Webmaster Lectures Tenth: Valentine's Day E-commerce webmaster Feast

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today is Valentine's Day also by the Anhui Internet Alliance (ahunion.org) hosted by the webmaster Lectures since the tenth period. is perfect, from the first stage of the King's wonderful speech to the domestic largest online shop program Shopex founder Pei, we in this 10 period guests from the site of the promotion, operation, optimization and many other aspects to participate in the Webmaster friends to make a wonderful speech, so that webmasters have benefited a lot, learned a number of things. Since the start of the lecture has also been more than 700 webmaster friends of the participation and support, in this old K express heartfelt thanks. This time I chose Valentine's Day to bring you a delicious meal, and in the busy schedule Shopex founder Mr. Pei also with wonderful speeches and vivid concrete cases and informative, accurate, comprehensive more let the day to participate in learning hundreds of webmaster friends to taste a special Valentine's Day webmaster feast, In this special thanks to PEI's total serious preparation and good hard intentions. Pei always from the beginning of the lecture because the webmaster's positive and enthusiastic almost did not get a break, up to two hours of lectures in many webmaster in the end, the interaction of the warm is old K I unexpectedly, can be seen webmaster Tongren Shopex attention is very high. As the main group of lectures has been full new to the webmaster can add live Group: 47744157 Special Lectures We will never speak of the webmaster let more want to learn webmaster come in.

Lecture text Live Address: http://www.53w.net/space.php?uid=1&do=blog&id=11158&page=2

The following is a live transcript:

Shopex: Hello everyone, thank you for your precious time in Valentine's Day to listen to my lectures. The theme of my exchange is: e-commerce--The new opportunity

The first part analyzes the current situation of e-commerce through data

Next we start: First of all, I would like to do a small survey, here are the Internet webmaster, there is no special to do e-commerce webmaster? I see so many people in the group, but said did not seem to be very big. Our company is in Shanghai, so I'll take Shanghai's data to show you:

Shanghai 08 E-commerce Related data: 2008 Shanghai E-commerce transaction broke 270 billion yuan, of which business-to-business transactions accounted for the total amount of 92%,B2C and Consumer-to-consumer transaction accounted for 8%. Shanghai in the beginning of 2001 to counter the trend of E-commerce practice, by 2002, turnover quickly reached 25 billion yuan. Up to 2008, trading volume grew exponentially to 270 billion yuan, Shanghai's 08 business-to-business growth was as high as 13.7% last year's GDP growth of 9.7%, Shanghai 08 and Consumer-to-consumer growth was as high as 36%, and Shanghai's total retail sales growth was only 17.9% last year; Please pay particular attention to the Business-to-consumer, which can see that the development of both the Consumer-to-consumer and the Business-to-consumer is quite rapid. Then take a look at the Taobao data.

Taobao related data: Taobao trading volume reached 99.96 billion yuan (USD 14.62 billion) in 2008, up 131% from 07. According to China's Ministry of Commerce statistics, Taobao trading volume in 2008 has surpassed the domestic largest integrated retailer's sales, accounting for the total number of national retail 1%. Look at this data: Taobao trading volume in 2008 has surpassed the domestic largest integrated retailer sales, accounting for the total amount of 1% of the national retail, the interpretation of this data I will talk later. Let's take a look at US data again.

US data: 2009 Internet retail sales are expected to grow by 11% to $156 billion trillion, up from 13% in 2008, according to data from Forrester, a research institute. E-commerce will occupy a larger share of the overall U.S. retail sales. Forrester estimates that online sales accounted for about 6% of overall retail sales this year and next, while the share of 2011 and 2012 will increase to 7% and 8%. 2013 will remain at around 8%.

The current domestic network sales accounted for the overall retail ratio is still very low, but in the United States this data will reach 6%-8% ratio. Maybe everyone thinks this is a very low percentage. Yes, it's very low. But you must note that the Internet sales started from which year, and the traditional retail has been many years of history? Last year in the United States was very difficult, especially at the end of last year, the American New Year, that is, their Christmas time, hehe. But let's look at some of Amazon's data at that time.

Amazon's data: Amazon's 2008-year holiday shopping season is "historically best". Amazon said December 15 was its peak sales day and received more than 6.3 million orders on the day, averaging 72.9 items per second, the highest level in history.

As you can see, in the harsh environment of the end of 08, he shows that history is best!!! This explains what the problem, we can think about it! Let's continue to look at the data.

China E-commerce data: DC China Research completed a recent official release of the "E-commerce service industry and the social and economic impact of Alibaba business Ecology" white paper: 2008 E-commerce Overall transaction size is expected to reach 1.951 trillion yuan, which is more than 20% of the growth in 2007; 2009 Total E-commerce transactions in the order of magnitude 2.51 trillion, 2010 is 3.22 trillion yuan. That means growth in the next two years is at a high level of 28% per cent. Here is the entire E-commerce area of domestic data, below we look at the pure online shopping market data.

Eric Consulting Data: Eric Taobao released the "2008 Annual Network Market Development Report." The report shows that the 2008 China online shopping market turnover of the first time to break through the hundred billion mark, reached 120 billion yuan, an increase of 128.5%; compared with last year, the increase rose by nearly 40%. 2008 China NET purchase registered users up to 120 million, an increase of 185%. Taobao registered membership of 98 million people, more than 70% online users are concentrated in the two or three-line area. NET shopping in 08 grew by 128.5% compared with 07, and Internet users reached 120 million. This number can be compared with the number of Chinese Internet users.

Part II: Analyzing the advantages of e-commerce through examples

Shopex: Let's talk about the actual examples around us. You can recall that in the past, you or your colleagues around the internet shopping experience, and to the recent online shopping more frequently? I'll give you an example, now notebook, DC, more than million things I am shopping online. Our company's staff PC procurement has not been to the traditional computer market in recent years. Although, our company from Xujiahui Broadway, the Pacific computer City walked past also only about 10 minutes. What does all this mean? Whether from the growth of e-commerce as a whole or from the growth of the online shopping market, the situation is quite alarming. Coupled with the financial crisis that began in 08, E-commerce is a great promotion and impetus. The media even said that E-commerce has become a "lifeline" under the economic crisis! Seeing so much data, we looked at the actual examples around us. What I want to say is, whether you admit it or not, you can't change the momentum of e-commerce and online shopping.

The third part: the new opportunity that stationmaster faces

Shopex Dapeng: At this time, we stationmaster should how to do? Do not know if there is no one will say, now to do e-commerce, online shopping is still time? I can say with great certainty that there are still plenty of opportunities. But in a few years, you can't say there is no chance, but your entry threshold will be greatly improved. When I talked about Taobao data earlier, there was a data that would be read later. Let's take a look at: Taobao trading volume in 2008 has surpassed the domestic largest integrated retailer's sales, accounting for the total number of national retail 1%. Currently accounts for only 1%. It should be said that the opportunity is still very big. But you must hurry, otherwise there will be no chance. In fact, because the current domestic online shopping is still in a primary stage, so everyone's chances are very much.

Although the figures look very beautiful, but at the moment is only a preliminary stage, so it depends on how people to seize these opportunities. I at the end of 07 webmaster Conference on the proposal: please the majority of webmaster as soon as possible to seize the opportunity to e-commerce. I don't know how many stationmaster listened to at that time. I also said the same point at the Webmaster Conference at the end of 08. Today, I would like to say this point again loudly. Some people may ask: I have no source, how do you want me to do it? Some people ask, it seems that this does not make money ah. In fact, I tell you, our customers make a lot of money. There are a lot of you have not heard of, are in the stuffy sound of rich. Internet webmaster make a lot of money, you have seen a few are every day to say, I make a lot of money?

Part IV: Solutions to Problems in e-commerce operation

Shopex: Through our communication with our customers, we find the following questions:

1, sourcing may be a problem. However, many customers in Shopex, they are manufacturers, trading companies. That is, it is the source, so the problem they do not exist. But there are a lot of people who are not sourcing at first, but how do they do it? A person who is not good at seizing opportunities may have stalled in such a difficulty. Start giving up! Moreover, the reason is very high-sounding: I have nothing to sell! I tell you, we see countless examples: He went to find the source himself. First to see their relatives and friends around there is no such relationship, some people directly to find some traditional agents, talk to them, I help you to sell, not to pay money. Sell it and take it from you. Some are directly to find some factory negotiations. Maybe the conditions at the beginning are not good. But some people make it, and then they can talk about better conditions. Some people later became the manufacturer's authorized online distribution. Some people later became the manufacturer's guest, because he unexpectedly became the manufacturer biggest dealer. Some people later have their own brand, the past can not see his manufacturers instead become his factory. Many people's e-commerce is done this way. Such people in Taobao many, in Shopex customers are also many.

2, Shopex in the past many customers in the supply of no problems, but in the online marketing to meet a lot of problems. Because they have no internet experience. They have even the most basic SEO do not understand. But manufacturers have the ability to pay for these, and they have the ability to advertise outside. There are a lot of manufacturers also quickly on the internet to achieve a large increase in sales! We should note that the traditional enterprise network promotion is short board, but in this respect, we can all be strengths. If you tell me now, I am sorry: My network promotion ability is also very poor. Then I can only say: Sorry, you are not a qualified webmaster, not suitable for online shopping. The demand for online shopping is only higher than making a normal station. Do a station, someone visit on OK. But people who do online shopping, not only to get people to visit your shopping site, but also to make people willing to pay. You have to consider the promotion, but also consider the user experience, consider the order conversion rate, and consider customer service, after-sale, logistics, payment and so on a series of things. The requirements are high and the challenges are great. But I think for most of the webmaster, this is not a peak can not be climbed. Because once you take care of a very important step, the marketing of the shop to promote good, someone came, behind a lot of things can be gradually resolved. Fear is that you do not have the ability to let people visit your shop. It's like you opened a shop online and nobody came in to see it. Who buys your stuff? Even if your salesperson is not enthusiastic. But these can be adjusted, once someone enters the door, do not worry about business. Right? Therefore, webmaster in time to do e-commerce or have a considerable advantage. You have a natural understanding of the Internet and experience, with ordinary people do not have the ability to network marketing, these are the basis for successful online shopping. Step back, even if you do not want to enter this source, logistics, after-sale links, you can also with a traditional enterprise cooperation. You help them to promote, you do not enter these specific sales links, this is also a good direction. In a traditional business, if you can help him bring in the flow, eventually generate sales. They're paying you a little bit of a problem.

Final Summary:

Webmaster in the network marketing has a strong ability, but can promote the cost is very low. In the current e-commerce, network shopping booming situation, the webmaster should seize such a good opportunity to actively participate in this tide, especially in the economic crisis such an environment. In doing so, you will have quite a good harvest! These are some of my ideas. Welcome everybody to exchange together.

Interactive links

Q: First of all, I would like to talk about my own opinion, Shopex I used, I believe that your company in the entrepreneurial time also must be thinking about their own model. I think you'd better take care of your customers in application and promotion.

A: 09 We will be in sourcing, promotion for everyone to provide services.

Q: There is no advantage in price and depends on what to start with.

A: My point is that low prices are not necessarily the only weapons. Many of our customers, the same products, independent shop to sell expensive, Taobao on the cheap. But the independent store buys quite well. Many customers simply see after the direct call over, direct demand delivery!

Q: How industrial products are sold online

A: I am not an expert at this point. My advice is to operate on some business-to-business platforms

Q: I want to ask a Shopex question: I am a user of Shopex, in the use of the process found Shopex every upgrade, there will be a variety of too many small problems caused users can not upgrade the normal, waiting for patches of the phenomenon, which is the normal operation of the business site is fatal, Would you like to ask what measures to improve after Shopex?

A: On the issue of upgrading, we are currently in the formal release of the upgrade before, there will be a number of early vendors to upgrade. As far as possible in the official release, the user is not affected by this problem.

Q: Through the website marketing to lead the buyer to the offline shop consumption of this model and let buyers directly on the website which mode of shopping better?

A: I don't think there is any pattern to be better than that. You know, your goal is to make money. Whether the online direct orders, or phone orders, or run to your physical store inside the consumption. Not all the money? Mode is a means, not an end, and making money is the purpose, right?

Q: I am now in the use of your Ecmall mall program, and a local newspaper cooperation, the site has not opened up, is about to launch, and hope to be in the promotion and operation to give some advice.

Answer: The key is your ability to invest. Ecmall, if not a large number of businesses stationed is not operational, investment home so there are a lot of methods

Q: I think Shopex can develop some competing templates for the characteristics of an industry.

A: Shopex will immediately provide different experience data and templates based on different industries.

Q: Payment method if use Alipay, then the netizen is easy to go to Taobao to look for similar products, instead of go to your website shopping, because familiar with Taobao. People know to go to Taobao shopping worry, there is no risk. So if your shop does not have to pay treasure, only accept bank money, and will lose a part of the customer! What if this problem is solved?

A: 1, there are many ways to pay, you can choose a lot of 2, do not recognize your point of view: The Independent store Alipay also accounted for a large proportion, no shop to do not use Alipay

Q: Is Shopex's net version open source?

A: Shopex no net version, Shopex are PHP.

Q: Excuse me, does Shopex have similar online network business training courses like Taobao University?

A: Shopex has video tutorials, every week there are video lectures

Q: Will Shopex consider launching an open source version?

A: You can start with the open source version of Ecshop, which is multi-user. You can also use the open source version of Ecmall.

Q: Is Shopex a single merchant or multi merchant?

A: Shopex has a single user also has many users, their own shop with a single user, if the provision of platform, the provision of open shop service is a multi-user version, Ecmall is a multi-user system

Q: Have always wanted to enter the internet shopping, there are two main problems: 1. How to choose a good quality product 2. Product source from where, although Dapeng said some, but hope a little specific

A: 1, first see what you are more familiar with. If you are familiar with the sports industry, it may be appropriate to find sports-related. Because it's easy to find your target customers, you can also transfer your website traffic and users to the shop. When you find a big direction, find a supplier in a variety of ways.

2. Find suppliers, you can go to some business-to-business websites can also contact manufacturers.

Q: Shopex can not share all the store member ID that uses this software, can't buy things in one store, buy things in another store and re-register, it's troublesome

A: There is no such function for the time being, but we hope to promote each other by some means. There are also a number of Third-party unified logins, such as Alipay Trust login, these direct use of third-party can.

Q: Your Shopex platform for the resources of the bulk of the procurement plan how the progress, when the webmaster can agent your procurement of products, this belief will let a lot of webmaster sought after, lest we find our own source.

A: It is progressing smoothly and may be able to provide services to the outside world in the second half

Q: Mobile shopping, or WAP this piece, Shopex have any plans?

A: We will be with the development of wireless, in time for the vast number of merchants to provide this service.

Finally summary: This lecture because each lecture time is limited again to catch up with Valentine's Day, we want to actively participate in the study of the webmaster to express Thanks, let this lecture made a complete success. And the enthusiasm of the scene gives us more impetus. We will also continue to provide you with such a wonderful learning opportunities. The next issue is our webmaster lectures since the 11th period, we have invited the recent very popular promotion expert to push a founder Mr. Kun to everybody to talk about the website promotion operation related experience, the absolute classics cannot miss has the interest the stationmaster to be able to participate in the interaction, but if is sends the ad to be free, thanked your support next period to see. At present, the lecture group is almost full, the new lectures Live Group: 47744157 (can be added), we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special acknowledgement: This lecture gets the Chinese stationmaster station, stationmaster NET, the laggard person, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web development net, the love gathers, I Dragnet, Stationmaster magazine many well-known stationmaster related media's support and the Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.