Website article page structure optimization and content optimization SEO techniques

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The body page of a website is often the largest page in a website. is also through the long tail keyword to enter the site traffic of the most important page, then for the article page in all aspects, how to do SEO optimization it?

First, the website article content editors need to pay attention to the following three principles:

Principle one: Consider the needs of users, not search engines. Can be based on the needs of video + text, pictures + text

Principle two: Do not deceive users

Principle three: Make the page unique

Does the website need to be updated every day?

Generally speaking, information station, portal station and so on need to update every day, its user group is to see the news.

But the medical class, the enterprise class, the technology type website and so on does not need to update every day, but should pay attention to each article actual value.

About the hottest medical site optimization, many people will fall into a misunderstanding. Medical Web site is a 115.html "> Service platform, so do not need to make that kind of information question and answer platform, the medical site has been 39 health nets, seek medical advice, good doctors and other large sites monopoly, its long tail word is also basically difficult to do a good ranking." So now the medical station, if still stay in the constantly updated articles, and then update the article, the rankings of the site is no effect.

Second, content editors attention to detail:

1, the text must contain the key words you want to do

2, the picture content must have the ALT attribute

If there is a picture, no ALT attribute, but this page will be the search engine to give a certain drop right

3, hide the real content

4, do not insert the anchor text inside the content

In 07, the article added anchor text chain to the home page or column pages, is to the corresponding page has the right to heavy voting. But later, Baidu has put this kind of internal chain behavior in order to cheat. Because the hyperlinks in the article almost no users to click. Of course, if the link has clicked, it is not cheating. In short, Baidu to determine whether your inner chain is cheating, one of the criteria is to see whether the link within the chain hits Baidu's minimum standard.

Some people will ask, bread crumbs path also nobody point, count cheating. Of course not, because the breadcrumbs path is someone point, and is very important, whether Baidu or Google, are very attached to the breadcrumbs path.

5, do not use the H tag

<h1> label a page can only be used once, can be used as the title of the article, otherwise it will be sentenced to cheating. In other words, do not bring the keywords <h1> tags

<h2> and <h3> can be used several times, equivalent to classification, can be seen as the first step, the second step, the third step, the first step of the 1th small step.

Don't mess with the bold.

6. Avoid too little content

The most typical is a lot of Enterprise Station product page, about product introduction, only a picture, and there is no relevant introduction, this is very bad.

7. Reasonable increase of comments

Comments can add additional value to the page and affect the user's transactions. Comments can be written by yourself.

8. Avoid too many boilerplate text

Each page has duplicate content for boilerplate text, such as bottom copyright information, contact phone number, company address, side of hot articles, recommended articles, latest articles, etc. This will dilute the contents of the body.

The article is best to do targeted recommendations, such as related articles, that is, the page appears in other articles links also if the user may be more interested in the article, and not to say that more than a few times the latest article links, Baidu will be included in this article is not included.

9, avoid the accumulation of keywords

Especially the bottom don't side some keywords

Of course, the above is not included in the article page optimization of all the skills, a lot of detail places still need to dig further, and constantly improve the user experience, is the ultimate way. Reprint Please specify: Text from the new Wo Li Ielts, http://www.queenshinckley.co.uk