Website competition: How to analyze opponents and their own website

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Sun Tzu's Art of War has a cloud: the enemy win, not TSE the victory and defeat of the half, not confidant do not know that will be defeated, in the course of the website operation competition is also so, if you can not be able to do their own site to optimize the rankings to the front of the competitor! So for our personal webmaster, How can you correctly analyze your own and competitors ' websites? According to the author's experience, can be analyzed from three aspects!

One: The analysis and comparison of the website hardware

Usually the website operation and construction, the hardware investment mainly has two aspects, one is the domain name, one is the server space, first we will analyze the domain name

The amount of information the domain name contains is huge, for example, we can see is a personal registration or enterprise registration, the domain name registered in the country there are a lot of Chinese information, the above can clearly show the domain name registrant or company, in addition to the domain name to see the record of information, such as personal record, time and record information, etc. These are public, domain name registration time and renewal time and expiration time can pass WHOIS check to! As long as the domain name provider, query related domain whois can find the domain name detailed information, so that the enemy and know! And then the analysis of the Web server, We can view the competitor's Web server IP through the online tools, and analyze the speed of the other server, can also analyze whether the other site is a separate server address, or with other sites to use the same IP under the different virtual host and so on! From these details to analyze the competitor can make their own more accurate to specify the optimization scheme!

Second: Website design analysis

We can see from the design of the website competitor a lot of information, especially the site source code through IE, the source of the tool is very easy to see, we have to learn to analyze the code, thus mastering three aspects of information!

The first is to analyze the architecture of the competitor website, the general quality of the template framework are independent of their own build, will not use the free CMS template or many other garbage station using the template, etc., because the more original site structure the more easily get the search engine spider's preference, will be given a higher weight, At present the best website frame structure is the div structure, this creates the website layout is very concise!

And then you analyze the competitor link structure, usually static link structure is often more conducive to the optimization of the site, link level is the more shallow the better, if the competitor's site content to open the need to click Four or five times, then you can optimize to two times to three times to get a better user experience! And Baidu Spiders also like a lighter directory structure!

Finally, the analysis of the competitor keyword in the Web page layout and how often, the relevant long tail word has been optimized, we analyze the competitor's approach is mainly by opening the site at least 10 pages, and then statistics related keywords appear frequency and keyword layout! See if the optimization is good, if good , then you will be better than him!

Third: The website outside the chain aspect analysis

How to view the competitor's external chain information? The simplest way is through the domain command to see where the site links appear in the site, the other side of the promotion methods and how to do! So you know, and find ways to overcome each other!

Four: Analyze the competitor's website content

Can the website finally obtain the user's approval, the most important thing is the content of the website, and the best way to win the competition is to defeat the opponent in the content, if the content of the other site is false original or collection, then you can through a lot of original or false original, so that the quality of their site to become better, Easier to let users like, of course, the content analysis of this piece is relatively simple, as long as the content of the other site can be very good analysis, do not need more skills!

The most taboo to do the site is to work hard, Shing, timely and hard to do the site, rich content, but do not know the competitor, then the victory and defeat can only be half, completely in gambling luck, if you are immersed in the operation of the site at the same time also do analysis of competitors, and then constantly change the strategy, So it's easy to beat the competition! This article by the mobile phone positioning System original, A5 starting, URL: http://www.sjdwb.com/reprint Please specify, thank you!