Website construction and optimization follow concentric multi-circle to win successfully

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This view has a long history, the author of the previous wording "Web site optimization is like a circle, find the radius of the circle is very important" on a little elaboration, site optimization must be a circle to do, to determine the core objectives should be the best. Like an article, there is always a core, Shang witty alignment is brilliant, but the central idea can not be deviated. Website construction and site optimization is the same truth, around the established core words layout page, building links, and constantly enrich the content of the site, the accumulation of effects can be the greatest play. Therefore, the professional website construction company pilotage Science and Technology thinks the website optimizes not only like draws the circle, moreover needs concentric many circles, this in the keyword choice, inside and outside link construction and the keyword rank advanced all has the embodiment.

First, keyword selection based on concentric multi-circle

If not, do not give a site to determine a number of topics, at least the home page should have only a clear core keywords. For example, a website construction company's website, its core business is the website construction, then please take "the website construction" as the core key word of this website. Of course, this does not mean that a site can only have one keyword, but other keywords need to be around the word spread. "Website Construction" is the core word, we can extend the "website construction Company", "professional website Construction", "Shanghai website Construction" and other similar keywords. It should be pointed out that most of the search engines now have semantic analysis functions, such as "website construction", "Website Design", "Site production" basic semantics are the same, when the weight of the site to a certain extent, can also be used as a core extension of the class.

There has always been a very vague concept of what it means to extend a word and what is a long tail. The core words are well understood, and based on the extension of the core word is the extension of words, such as the above mentioned "Shanghai website Construction", "website design", etc. long tail word is in the extension of the word on the basis of the further extension of the key words, such as "Shanghai Professional website construction company." Generally speaking, a website can have a core word, a dozen extension words, but the long tail word can reach dozens of or even hundreds. Core keyword is the center of the circle, with the constant expansion of the radius is the extension of words, long tail words. Concentric multi-circle keyword determination method, can effectively accumulate the weight of the site to the core keywords, is a good way to work with less effort.

Second, internal and external chain construction adhere to concentric multi-circle

Site optimization is inseparable from the link, because there is no link site is an island, search engines can not find crawling search. From the search engine point of view, the main purpose of the link is two, one is to provide the search spider crawling site path, a site, whether the chain or outside the chain, regardless of the link or keyword anchor text links, the more the more likely to be search engine crawling crawl; the second is to link similar election vote, tell search engine which site is what the theme , especially keyword anchor text links. Links can also be effective transfer weights, such as the site's internal links, which is why we implement link building, the keyword bold after the main reason to point to a particular page.

Whether internal links or external links, there is also the concept of concentric multiple circles. For external links, the site's domain name (general default point to the home page) is the center of the circle, the core keywords and the corresponding extension must be linked to the site domain name; For internal links, the homepage is the center of the circle, the general link is also to point to the site's domain name. A website has a number of different pages, the vast majority of keywords point to the home page, is concentric more than a circle, a site has a number of different outside the chain, various forms of performance, have pointed to the same site domain name, the same is the specific performance of concentric multiple circles. In the choice of link resources, there is also the concept of concentric multiple circles, the reasonable approach is to choose as many of the same type of site as the core.

Third, the quality of ascension to follow concentric multi-circle

Website construction and website optimization How to progress better, and let the process all the way colorful? The author thinks that it is the best method to start the long tail word and promote the core word from the extension words. Prior to the Shanghai website Construction company Pilot Technology Partners, binary network Heguijiang had a similar view, and the author of "Let the flow fly up, positioning the long tail word is not a fallback" points out: Although the long tail word is not as important as the main heat keyword so profusely, but expensive in numerous, its importance can not be underestimated. In fact, the site optimization search engine rankings from the long tail words or extension words to start, meaning is not limited to traffic, but the long tail word ranking rising, can effectively drive the core word rankings and the overall weight of the site to improve.

Compared with the core words, extension words and long tail words competitiveness and optimization is much less difficult. For example, "website construction" The word Baidu index about 4000, and "Shanghai website construction" Only 300 more, and "professional website construction" Only about 150, choose from long tail word breakthrough its optimization difficulty to greatly reduce. With the long tail word ranking rising, through the search engine to the flow of continuous improvement, the overall weight of the site is also slowly accumulating, and this for the future to optimize the core words laid a good foundation. And, a bit more important, is based on user experience, some of the search engine part of the keyword rankings will vary, such as "website construction" in Shanghai area Search, the top three is Shanghai local network companies, and the ranking order and "Shanghai website Construction" The word also quite coincide.

Website construction and optimization follow concentric multi-circle more easily successful win! Concentric Heart is the center can also be praised as the site theme, the site's core keywords, many circles is around this center and take a series of optimization actions, including rich content, keyword layout, link building and so on. Professional website Construction company Pilotage Technology (http://www.joyweb.net.cn) put forward this view, only for the more image of the expression, concentric multi-round essence is the website construction and site optimization needs to revolve around a core. and site optimization of the winding, more need to start from the long tail word, extension words, straight to the theme seems straightforward, but the effect may not be ideal.