Website construction: The use of "second-hand domain name" is not a blessing?

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Domain name, is a prerequisite for the composition of the Web site, and a good domain name is not only "good remember, easy to read, Lenovo value" to the user, but also in the search engine rankings to play a unique advantage of congenital weight. However, excellent rice is limited, more people are first registered, so in the follow-up to a large number of Web site construction is not the choice of the alternative miscellaneous rice, is a good opportunity to buy or register "second-hand domain name", after the construction site. However, the optimization process, seemingly worry more in line with the site Keene Rules "value" meters, but the road is frustrated, some even directly by the search engine killed in the road head. What is the reason? To enable second-hand domain names, not discriminating investment, more is the blessing and misfortune, this article on how to choose the use of second-hand domain name, make some point of view analysis:

One: How to take "Second-hand domain name"

In the registered second-hand domain name, there are two parts of people, some people are to build a convenient station, such as the registration of the record of rice, registration has a certain weight of the domain name. And the other part of the pure "rice farmers", they are often registered with a collection of value of the domain name, or the former is a number of early favorable web site development of the domain name. So what kind of second-hand domain name is more valuable? Every day there are countless domain names have been deleted, webmaster and how to choose the domain name for their own site, the maximum value of the use of construction?

A: Grasp the short essence, the principle of good intention

Short domain name, whether for website construction, or collection, have a high value, so the short domain name, more popular. How many of the websites that are on the list of successes do not grasp this principle as much as possible? On the other hand, if the site domain name can be peer to the site, such domain names are more valuable. As a typical example, Sina high-priced acquisition of "weibo.com" corresponding to "micro-bo", it seems that second-hand domain name can also be invaluable.

Second, some characters very long domain name, itself before doing the site is not how, more likely to do the garbage station and abandoned the domain name, there are more uncertainties. So if the registered second-hand domain name, in the selection process, the first thing to do is to find such domain names as far as possible.

B: Mainstream search engine no gray record

After determining the domain name, first look at the domain name has been done what kind of site, and in the domestic mainstream search engine has what kind of history and past. Check the selected domain name, once the weight, especially whether the search engine k off. If a search engine k off the domain name, and itself does not have too much value, or give up. Of course, if the value is high enough, it is irrelevant. However, in the second-hand domain name registration, you are not those professional gunmen, it is difficult to encounter such a domain name. And in the domestic construction site main check: Baidu, Google, Yahoo, this three search engine, whether there is negative information. If it does not exist, then check the number and quality of the chain, prior to a few years of registration history, whether the famous classified catalogue included. Finally check whether the domain name is filed, a record and high weight of the domain name, now can also sell a lot of prices.

Second: How to make second-hand domain name value

Domain name is registered, but for a "second-hand domain name", in the initial stage of the site can not provide much value for the website, or even make efforts to directly in vain. As in the previous site in the presence of a large number of page information will be generated to the new station a large number of 404 phenomenon. Such problems are not resolved in a timely manner, the site in a very long period of time can not be restored to the normal due to the weight of the site, heavy is directly facing the k is not impossible. Therefore, I suggest that in the use of second-hand domain name construction site, the first thing to do is to customize the page to a 404 of goodwill. The other side, and then for the site to do a 301 redirect to the home page, you can fully guarantee the weight of the not lost.

In addition, the site is not officially online before, if the server debugging process, the use of robots.txt screen all directories, after the site has been modified, and then remove the shield. As for why do this? The reason is a second-hand domain name, the search engine will occasionally visit to the Web site does not complete the revision.

After finishing these, the site is basically a line. And at this point to do is to carry out a Web site to adhere to the chain, content promotion, so that the search engine even if the old information existed before the update. And as for snapshots of stagnation, is also a normal phenomenon, webmaster for this point also need not worry too much, generally because the search engine information is not synchronized caused. At the same time, the binary network to join hands with Shanghai Network company Pilotage Technology (www.joyweb.net.cn) that: the content and the update of the chain is not anxious, in the persistence of a longer term, even if every day to do a few original updates, can finally win the search engine inertia of the visit. And because is a used domain name, itself does not exist similar to the new station of the audit period, the construction site will be equivalent to a website revision, when the "revised" observation period after the second-hand domain name before the weight value is revealed.