Website content and outside the chain in the end that is the emperor?

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Thank you for all the time to support rattan design, and today we share a topic that we all feel tangled, the content of the website and the outside chain which important? which is more conducive to the site rankings? Outside the chain occupy is the website a vote weight value, but the content is the website station inside a fundamental place, then how should we use it? How do we achieve the merger of the chain and the inner chain, two directions to form a binding point.

Maybe some of our friends tested, we will be outside the chain all canceled when the rankings up, and the recent Baidu crackdown on the chain is very strict, leading to many of our friends do not dare to do outside the chain, because of fear of being punished by Baidu. So do we need to go outside the chain specifically?

Does the chain have value and significance?

Baidu has declared a notice (I general statement, not the exact words): I can not calculate your chain of a weight, but I will not casually to you to do any down right. Although this statement is very beautiful, but we often find that we have a large number of rejected outside the chain, our site rankings began to decline, where you need to remind everyone, if your site ranking is poor, there are a lot of junk outside the chain, then you need to bulk it down. If you have words and are ranked, then you need to see which of the outside chain is included, no included we can directly refuse, there are included in accordance with the proportion of 20% health or 5% such a refusal, and appropriate to do some of the quality of the outside chain to replace, so as to avoid the rejection of the chain caused by the right to decline.

If your site ranking is very good, others sent you a chain, but if your site's click rate is very high, although someone else sent you a junk outside the chain, in fact, this is not silly Baidu, because Baidu is to a large extent still able to identify. In this form we can use robots to mask the relevant paths.

Baidu hit what, explain what the more important; Baidu blows out the chain, indicating the importance of the chain.

The role relationship between content and external chain

When you go to operate a website, to a large extent, we are starting from the new station, then your site from the proportion of the chain is a certain relationship. We can see the importance of content through website construction, we have often talked about the content of the king, Baidu is now particularly supporting the original article, so pay special attention to the quality of the content, and this year's assessment period is longer than last year, this assessment period is to prevent garbage, and we are already content for the king. But we generally want to know how much time the assessment period, the answer is this is entirely in accordance with your normal in doing optimization, as well as the different keywords, his assessment and optimization is not the same.

We can often see that sites that only do 2 weeks are easily released, there are one months of the site often change the template, there are often changes, change here, a large number of content-free pages, such a site will be very slow assessment period, or even say 1 months or longer, you will find that the search engine only included a home page, There are no other related content pages. So how should we improve the audit time of the website, so that the engine can crawl us better? First we need to achieve the actual effect of resources + scarcity + user high demand for a content, but also with the Anchor text link (clickable link). Anchor text Link He is above plain text, plus this link, he can quickly be searched, and show rank.

When the search engine calculates your content plus outside the chain, Baidu will upgrade your site rankings, from 100 to a certain position. But this doesn't get a better ranking, like 20~30~40, so how do we operate?

We continue to do content but still can not improve the rankings, this time we need to guide the flow. General corporate Web sites we need to do business-to-business sites, and we can enhance the user experience through price, activity and other content. Pre-content and the proportion of the chain is 2:1, we mainly have content, outside the chain just for our late long tail words to prepare. Because the rankings come up, we don't need more than a chain of votes.

Three, the content needs to achieve the main demand and the correlation demand two points

Whether it is corporate websites, portals, news sites need to do the content of the main needs or relevance needs of the promotion, then what is the main requirements of the site?

For example, we do festival design class site, we need to provide users with the things: design works, customer cases, related knowledge, Enterprise introduction and other columns to provide users with the needs and convenience, which we call the main demand. So as the name implies correlation demand is that we recommend or attach conditions to meet the needs of users, such as we do the program download, we can set up site column recommended to users, such as skin downloads, plug-in downloads, security vulnerabilities and other topics. Only to meet the needs of users to allow the website to promote out, to meet the content we often say the effectiveness and scarcity.

Four, outside the chain we usually divided into 3 parts

What is high quality valuable (high quality is soft, long life cycle)

General outside the chain (he has a strong lead link, not a high weight, but he can bring a lot of links.) For example: blog platform, question and answer category, bar type, the relevant community, promotion category)

Clickable links (with a certain weight)

Five, the final content and outside the chain who is more important?

This is mainly for specific sites to treat, whether the new station or the old station content and the chain are indispensable, is the so-called wine is also afraid of the alley deep, if your article content is good, then no one knows, it also does not help. The chain and content are all phases of the development, without the qualitative view of the site content is more important, or outside the chain. The optimization route is not uniquely qualitative, and the same optimization methods for different site types do not necessarily have an effect or have no effect at all. According to your own site to do which piece, then do more than that piece. (Reprint please keep: Lianzhou net http://www.lianzhou.cn)