Website Description Description Writing skills

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First of all, I note that some friends may think this is a long talk about the problem, then please skip to see other articles, I just want to share my personal experience, really do the following few sites.

Often have friends will ask me how to write the site description (description), in Tong 07 published the set of electronic books, most people know, use this place to layout keywords, more people will use here to do the wrong keyword, to the final end of the search engine must be punished. So what is description's role?

First of all, to Tyanbo personal operation Baidu bidding experience to tap the official Baidu view. Believe that the operation of the Baidu bid friends have this situation, often receive the telephone Baidu salesman, let you change this change that, give you the plan, let you refer. In this scheme, there are many parts of the keyword creative editing this piece. Here is a great insight into the role of description in the overall user conversion rate and the user's eye attraction rate. Whether you are bidding or doing SEO natural rankings, when you rank in front of the time, users first see is not your site, but your site in the search engine meta tags in the description and title data. Let's look at a bid description picture from the Internet.

The above picture, is in Baidu search "printer supplies" when the emergence of a bidding business site, in order not to let everyone think is soft, here do not put a screenshot of the business site, just cut the title and description. With this picture, let's analyze the writing skills of description.

1, keyword frequency: Tyanbo personal experience, here the number of keyword frequency is best in 1-2 times, not too much.

2, Language 863.html "> Fluency: Description Writing is like using your keywords to combine sentences, how to make your sentence more vivid, smoother, more attractive, then you have more user attention."

3, describe the length of words: If you are inclined to do Baidu, then it is best to control in 250 bytes or so; If you are inclined to do Google, it is best to control the 70 byte or so, no doubt repeated wordy.

4, user concerns: When you have identified your keyword-related information, then you should understand, your site visitors who are the crowd, they visit the site is concerned about the information. At this point, you must show them your advantages in the first time, so that you can maximize the attention of users and access to your site. For example, in the picture of the "limited special sale, good ceremony sent Non-stop, a full range of special, Bermuda sell!" This text is the company's activity information or selling point.

5, User experience Details: The company has the best landline phone left, there are 400 or 800 phone companies, this should be noted.

These are just some of the basic skills of description writing, of course, not to say that do these, in your site has a lot of potential customers visit, your company's performance will be good, this if you want to hang with the performance of the hook, then you have to the user experience more than a little effort.

Original articles, welcome to reprint. Reprint please leave the Copyright (author: Tan Yanbo in situ: www.seo-tyanbo.cn).