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1, and most of the same Web site, where the customer finished products also use the site three color one main principle, with a dark red do the main color, to the site positioning the keynote, while landing and registration placed under the logo, so that consumers feel valued and respected, By the way, also mention this article is Kunming website construction Company-Kunming Colorful Science and technology original, also please respect us, reprint also indicated is from www.kmwzjs.com.
2, the current smartphone prevalence, mobile internet has become a trend, where the customer prudential products to conform to the trend (also consistent with their own fashion image), the mobile phone van where the more eye-catching position on the right, 400 phone increase, bold, floating red on the right side of the first gold position, The reason is simple: most people will choose telephone counseling and communication.
3, for every customer-prudential products such as have tens of thousands of products of the site, how to successfully find the ideal consumer in the eyes of the site is a challenge, this is regardless of whether it is a customer-prudential products or Beijing-east and other consumer sites are seriously treated, and both seem to adopt the same solution is to put the search in a prominent position behind the logo, and will be left and right deliberately white, so that the search is particularly prominent and eye-catching, so that people feel in the search engines such as Baidu with the same simplicity and trust, while some human experience is not good "advanced search" removal, so that consumers are more willing to use the search function without using their brains; The essential toolbox of the shopping cart is placed on the right side, follow the design of some Web site general: The application of tool classes are generally on the right side, from the horizontal view, from left to right: Registration/Landing-> Search (for goods)-> shopping cart (purchase goods and settlement), It also implies that the process of consuming and shopping on the website is also so elaborate.
4, according to the General Consumer Psychology Design website navigation, the product category is placed directly above the navigation, and not put some "about us", "How to shop" and other practical significance of the navigation, Jing Dong in this point do not like the goods, at the same time in the main navigation under the detailed classification of goods, joined the movement, shorts, Cosmetics and other small categories, this design is also fully from the consumer's psychology to consider, consumers can not move the line of sight to the page down, you can directly in the navigation to find the type of goods they want, and everyone's consumption habits are first to understand the major categories of goods, and then understand the small categories inside.
5, navigation design simple and not simple, and strive to display all the content of the site through the navigation, this point and Jingdong product Classification design is very similar to the production of our website should be used for the use of the local, through the following figure we can aftertaste.
Every customer sincere product pop-up interface:
Jingdong Commodity Categories Pop-up category interface:
6, the starting point of this design is the same as the main navigation, but not the same, because the main navigation is from the consumer's mentality, and this design is from the point of view of the site to make, for consumers to understand the entire site's hot product categories and the main push product categories to help guide consumers to consumption.
7. This technology has been used by more and more web sites, and I call it Google's delayed-loading technology (because it was first appearing on Google's image Search results page), which is a long web page showing pictures only in areas that are visible to the viewer. When the viewer pulls the scroll bar to the following area (or the area of the page that has not been seen before), the corresponding page area picture begins to load the display, the advantage of which is that it can significantly provide the opening speed of the Web site and reduce the load on the Web server.
8, through the form of an intuitive image of the site's trading advantages reflect the impact of the eyeball, enhance trust.
9, in the color and other easy to identify commodity attributes of the use of the thumbnail directly presented form, intuitive and clear.
10, grasp the consumer psychology, the discount prompt at any time stimulates our eyeball.
11, this seemingly simple design is hidden a humanistic experience of the elaborate concept, Amazon mall also adopted this design, we review:
Every customer sincerity product:
Amazon:
12, let consumer comments become more valuable (is to understand the product or ready to buy the consumer finally decided to buy the killer), rather than simple message and admin reply so simple, this is also used on many large web sites.
Every customer sincerity product:
Jing Dong:
Final statement: This article is Kunming website construction Company-Kunming Colorful Science and technology original, also please respect us, reprint also indicated is from www.kmwzjs.com.