Website interpretation: Pinterest waterfall stream after what?

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Waterfall flow is now very popular, the domestic various sites are on, let people have the feeling of flying waterfalls. But how do you feel about waterfall flow if you simply stand on the user's side? Do you think it's stunning? I have asked a lot of users, in fact, we do not feel this way. We just feel that, from the surface, compared to the previous pictures of the site, waterfall flow is only easy to browse some of it, only after playing a period of time, only a kind of inexplicable attraction out. Professionals interpret different, most of them think that the waterfall stream itself, is just a page layout way, and it's fundamentally in the interest atlas. So, let's try to analyze what's going on in the interest map behind the waterfall stream.

From the waterfall stream back to the source

We can start with the waterfall flow in the presentation layer and push back to its source:

First of all, the outermost layer, is the waterfall flow itself, it is composed of a variety of pictures of a page layout way;

On this basis, we take a step back, look at the source of the graph, waterfall flow in the picture is the user upload, or on the network collection, these pictures are they like;

Another step, the picture is by the user himself by "theme" edited and aggregated (that is, artboards, albums);

Finally, we find that these topics are the result of the user's own interest, that is, the so-called interest map, is reflected in a variety of topics, the user is through the interest map to find the resonance, establish a relationship.

What is the Pinterest user motivation?

Well, Pinterest such a site, the core is in interest, which seems to have no objections. But the point is, interest in this thing, what is it exactly? Why is it suddenly so much liked by so many people and watch?

Here we may need to know one English word: motivation. Generally we translate it into motive, there are many professional books in psychology, call it encouragement. In psychology, motivation refers to the mental state and willingness to meet the needs of a particular need, which is the prelude to action. To better understand motivation, psychologists always classify to make us understand it more clearly. One of the most basic methods of motivation classification is to classify intrinsic motivation (intrinsic motivation) and extrinsic motivation (extrinsic motivation).

Intrinsic motivation refers to the inner needs of the person, and extrinsic motivation is the opposite. To put it simply, a child, when he works hard for love and interest, is an intrinsic motivation that works, and when he just takes a high score for a test, it's an extrinsic motivation. That is, when the needed stimulus comes from the outside, it produces extrinsic motivation.

Monetary rewards are also a more common extrinsic motivation. External motivation can also contribute to good behavior and results, such as to the family to do what we do not like the work but has achieved good results, but often, this behavior is not our real voluntary, it is not from the bottom of the heart. External motivation often makes us feel tired and stressed.

It's time to return to your interests. Interest in itself is undoubtedly a motive. Interests such as intrinsic motivation can often inspire positive emotions, such as happiness, happiness and other emotions, positive emotions always lead to active and active participation, it can improve the efficiency of human action. Do what you like to do, is a lot of people's ideals, sometimes we also say "money is difficult to buy I do", in fact, this is the case. The platform for you to build an interest map is to create a chance for you to volunteer and participate, and it will bring you joy.

On the other hand, say something about emotion (emotions). Emotion is a key thing in social networks, because emotions are unique to humans, and they are both a personal experience and the main motivation for interpersonal (social) communication, because emotions are highly contagious. Emotion can be transmitted through the existing relationship network, or through the relationship between the "common interests", and then develop a new network of relationships. A social network, to a large extent, is a network of human emotions, it is full of people's emotions, people on the social network of all kinds of behavior, you can be understood as a variety of emotions in the spread and spread, on the Pinterest, in the colorful pictures behind, The emotions that make you happy must be omnipresent.

Now you can close your eyes and imagine what's going on behind the waterfall. It is the colorful "interest" that inspires some kind of mood that makes you happy, which is the slow flow of these emotions between networks. If the interest is an individual first, it is the Pinterest engine, then the emotions triggered by interest, especially the emotions that make you feel happy, then spread among the groups, it is the Pinterest scenery.

Summary

Since the advent of the internet to this day, it is so popular because it is constantly stimulating people's intrinsic motivation. Sometimes we feel that the network is more than reality to meet the needs of our hearts. In fact, all the popular online applications are like this, from the early web chat, online games, free music downloads, until now the social network, to Pinterest, have not detached from the development of the main axis, these applications can make us from some real, external pressure relief, it makes us feel relaxed , feel at ease, feel happy, return to self.

So, the external form of many Web applications, can be constantly changing and evolving, it can be the text of the exchange, music downloads, video sharing, or is now a picture waterfall flow, and the intrinsic nature of these applications are to meet from our hearts that voice, increase our happiness experience (emotion). Perhaps, alone from this point of view, the Internet has never changed.

This article link: http://www.socialbeta.cn/articles/pinterest-usre-motivation.html

Author: socialbeta content contributor @ 曹宇 Charlie