Website Operation Series Lectures

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Mo Yan (1026306) 20:52:31
to run a website, let's start with our own resources to talk about
Mo Yan (1026306) 20:53:49
its own resources, including people, money, your station in the field of business you are familiar with the extent of the Mo Yan (1026306) 20:54:06
Certainly includes some hardware resources
Jie (580825) 20:54:12
hardware??
Mo Yan (1026306) 20:54:14
Like a server ah, or space ah
Mo Yan (1026306) 20:54:32
Bandwidth ah
Mo Yan (1026306) 20:54:53
These are all things you need to think about, and assist with the implementation of the
Mo Yan (1026306) 20:55:32
Here, to focus on is that you do the station must choose their familiar industry field
Mo Yan (1026306) 20:55:59
To quote "Don't take your weaknesses with others ' strengths to fight"
Mo Yan (1026306) 20:56:35
chooses to be familiar with, or is engaged in, the field of industry to do the station this is the preferred
Mo Yan (1026306) 20:57:08
also includes areas where you can integrate other small areas of the field
Mo Yan ( 1026306) 20:57:25
These ... can be collectively referred to as "site positioning"
Mo Yan (1026306) 20:58:25
You choose the field does not correspond, so your online business will not do well ...
because you don't understand. You didn't choose the industry.
Mo Yan (1026306) 20:59:17
could be a loser.
Mo Yan (1026306) 21:00:08
as a manager
Mo Yan (1026306) 21:00:22
He could not be an all-around talent.
Mo Yan (1026306) 21:01:10
is proficient in the technical and business aspects of the site. But at the very least you have to try to understand many webmasters, or managers, who are familiar with the
Mo Yan (1026306) 21:01:59
.
either technical or pure management Origin
Mo Yan (1026306) 21:02:37
Then you need to know what you have not been exposed to knowledge
Mo Yan (1026306) 21:05:11
Basic Network Marketing knowledge, Management (including the team of various parts of the staff mix, recruitment, etc.) can be the formation and expansion of the team to do Dudangyimian,To be able to develop the development plan of each period according to the website, must carry out and supervise the supervision in person
Mo Yan (1026306) 21:06:20
Here we divide the website into several levels
Mo Yan (1026306) 21:09:43
Technical Layer
Program writing Page planning design and beautification of the site's overall structure and the creation of each channel

Operation Layer
Of course, the boss here is you, you want to set up a marketing team, your superiors (I suggest that when the team internal meetings it is best to let you or senior leaders to audit and directly participate in the site planning, etc.)
Mo Yan (1026306) 21:12:00
Do you want to take a break?
Mo Yan (1026306) 21:12:20
I try to put some things in the popular point, more detailed point

After positioning, you have to plan your own profit model.
Mo Yan (1026306) 21:29:38
The core of the site-the profit model
Mo Yan (1026306) 21:30:46
Since you want to make a profit, you should consider some important questions ~ ~
Mo Yan (1026306) 21:31:45
First of all, what's on your website? There is nothing to attract users to the content of what you have "service" can give to your members
Mo Yan (1026306) 21:32:45
What benefits can your service bring to your customers?
Mo Yan (1026306) 21:33:15
Why else would you let someone visit your website? Why are you registered as a member?
Beard！ (5885807) 21:33:33
Brother King.
Beard！ (5885807) 21:33:46
Has the Asian exchange resumed?
Mo Yan (1026306) 21:35:50
First you have to let your station have the latest, most complete content. Can make people have an idea to look at your station, and let him come for the first time in the 2nd time will continue to visit. So as to be able to be an invisible website audience
? Little face Thief Handsome ﹎ (188636589) 21:36:26
Yes, yes.
Mo Yan (1026306) 21:36:37
This is more than the flow of your day to a certain extent, but not the same IP to the 2nd time strong.
Mo Yan (1026306) 21:37:22
To hold your repeat guests.
Mo Yan (1026306) 21:38:12
If you have a repeat customer, you are not afraid of no new customers. Word of mouth is very important ... One has to have friends in a circle. If he feels good. He's going to advertise for you for free.

User 214435406 was approved by the creator (547888286) to join the group.

Mo Yan (1026306) 21:39:32
So, first you have the audience. Your station will be booming.
Mo Yan (1026306) 21:39:52
Of course, I need some other advertising.
Mo Yan (1026306) 21:40:38
How is the new era website profitable?
Remember, everybody! Service”
Mo Yan (1026306) 21:41:00
You're not selling ads or anything else. It's your service.
Mo Yan (1026306) 21:41:55
For example, you want your client to come to your station to advertise. Why would someone pay you?
Mo Yan (1026306) 21:42:51
OK, even if your station is bigger. The number of visitors to the relative point. But as a performer, he doesn't understand. He doesn't know. How much value does this ad bring to him?
Mo Yan (1026306) 21:43:26
In other words, the advertisement can bring him profits or what he wants. is not guaranteed ~ ~
Mo Yan (1026306) 21:44:29
And the site needs to consider at this time, I can give my customers what kind of service. He can pay me.
Mo Yan (1026306) 21:44:43
How far can I serve them?
Mo Yan (1026306) 21:45:33
That means you have to pay for your service and you have to make sure that it's worth it.
Mo Yan (1026306) 21:46:49
Remember to remember .... You can have a service, no matter how big the service is. Will attract certain customers. Someone else will find you. Because it's better than nothing.
Mo Yan (1026306) 21:48:49
Specify the profit model for your site
1 Either you refer your own service to the level of your users ' needs, and you have to let him feel that you are giving him the ad bit, and so on. Are free. And the real he gets is the service you give them!
Mo Yan (1026306) 21:50:14
The specific content of the service should be planned and implemented according to the field of your website.
Mo Yan (1026306) 21:53:11
New Era site we can call them as

"Post webx.0 workx.0" era. We are not selling advertising, nor software. It's our service.

Features of the service. The focus is on the current Web site and the realization of customer surplus!

Mo Yan (1026306) 20:54:13
Review a
Do the station before, do a good job of their own research analysis. Do you have the comprehensive ability to do station and operation station?

Second, the site operation of the key points: the site before the production and operation of the positioning, the establishment of the core to find the right, careful analysis and planning and supervision of the implementation of the---is the site profit model

The profit source of the three websites the content and service provided by your website, how to promote the service to the point that the user must accept
Mo Yan (1026306) 20:54:54
Today, due to time relations, may be delayed. It's going to be a little late today.
Beard！ (5885807) 20:56:50
Is the cable back?
Mo Yan (1026306) 20:57:27
Answer: No
Mo Yan (1026306) 20:57:34
And Japan has an earthquake.
Beard！ (5885807) 20:57:48
Corona
Beard！ (5885807) 20:57:52
It's broken again.
NET worm (534320239) 20:57:59
The earthquake in Japan didn't have much effect.
Beard！ (5885807) 20:58:01
Meeting
Mo Yan (1026306) 20:58:03
We'll talk about this later.
KING (547888286) 20:59:28
Just cut in again.
Mo Yan (1026306) 21:01:36
Summarize the common sense and ability of the webmaster and Operation director

A certain E-commerce operating experience, to the site from the establishment to the development of the designated period of feasibility plan and exposure to the lower learning related to some business and knowledge. To achieve the overall design of the site's industry knowledge to the degree of familiarity.
Mo Yan (1026306) 21:04:31
From the programming of the program, function realization to the design and beautification of the page
The overall architecture of the site and the channels you need to build

All these need to be master of the website and can give some guidance to the technicians.
Mo Yan (1026306) 21:05:43
Overall team for website operations
Divided into two relational layers

Technical layer (specific view of yesterday's records)
Mo Yan (1026306) 21:09:15
Summarize a site's success benchmarks:
With a clear front, medium-term profit model and ability, and has done a good job in the face of the market to face the introduction of some of the suffering, market operations, in advance to specify the new mode of development and profitability (that is, the so-called entrepreneurial and entrepreneurial) a site will inevitably be the temporary changes in the market and sleepy. So to give yourself a market setback when to deal with timely.
Mo Yan (1026306) 21:12:10
Web site in its own development and profitability at the same time, can help their customers, visitors to achieve their own needs. As a total profit.
Meet their actual needs! At the same time to your visitors leave a more profound impression, to leave a good reputation.
So that your traffic will continue to grow for free
Mo Yan (1026306) 21:14:42
Site to consider what I can provide my users what kind of service, to what extent. First ask yourself, why do people come to visit your site?

The site only has its own loyal specific user groups to make their own profitable basis
Mo Yan (1026306) 21:18:24
Website How to let people know you, especially in the industry.
Either you stand with a huge amount of business customer information, your visitors come to your station, or you are a community-specific site with a certain crowd that can be merged into commercial customers later

Through practice, we can find the current trends and the capabilities of each website. We are the first to gather a huge amount of business customer information, while taking the development and attraction of the audience.
Mo Yan (1026306) 21:21:56
When you focus on pooling business customer information, incorporate your site audience. The former is the main energy in the beginning of the implementation of the latter to help each other.
And your business customer information becomes your website real content, so still afraid no one to visit you?
Mo Yan (1026306) 21:24:10
Here to mention is that since you are in the industry
Mo Yan (1026306) 21:26:43
There will certainly be a website of your industry. There are a number of ways you need to know how many are there? How much is the current profitability through your own in-depth observation? And what is the current offline market situation in your industry? These all need you to really understand and master.

Then you take the profit of the station to analyze. Analyze what?
Analyze his successful profit model
Mo Yan (1026306) 21:28:12
Analyze how much profit his model can make in this market, from monthly income to annual income.

Mo Yan (1026306) 21:33:50
If they can succeed, they can make a profit. In other words, the line is right. This is what we need to learn! From the content of the site to the profit model. You need to see for yourself.

In this I want to say, this is like the Qing Dynasty sent the first batch of students, learning other advanced technology and management experience!

Bring in other people's successful experiences and combine your own existing resources. Imitation, copy, imitate ... There is no need to pick words ... Since others are right, you should learn from others and integrate your resources. Use our new Era website operation gimmick "service" to build your own profit model

Mo Yan (1026306) 21:35:43
Improve the customer service, reduce the threshold of inbound. Turn others ' fees into their own disguised sex free. And you make a profit on a service that no one else can do.

Mo Yan (1026306) 21:38:23
You have to learn to use your hardware to serve you.
Mo Yan (1026306) 21:38:46
and allow yourself to implement it yourself. Especially personal webmaster!!
and the song and the Line (8332176) 21:38:48
Well, don't say anything about it.
Mo Yan (1026306) 21:39:03
The bitterness of eating ...
Beaming (281182106) 21:39:08
I'm going to start the station.
But there's a shortage of skilled people.
_adminis_ (86656987) 21:39:46
Without capital, the first technical person should be himself!

Mo Yan (1026306) 21:40:29
I said, the curriculum for personal webmaster and operations Director ~
Since is stationmaster, you can understand the technology. And your technology is your capital.
Mo Yan (1026306) 21:40:39
Just see how you use it.
Beaming (281182106) 21:41:23
A technical web site is not one or two technology can solve
Mo Yan (1026306) 21:41:29
If you do not understand the technology, and do not know how to operate ...
Don't blame me for not being nice.
Go back to learning to do this line.
The name is so hard to pick (218883) 21:42:22
Understand a little technology, that can generally learn to do the general pull
Mo Yan (1026306) 21:42:59
Yes, some know more and less.
I'm teaching you how to do it right now. You need to have a good understanding of yourself.
Mo Yan (1026306) 21:46:11
Do not read a sentence, do not understand or disagree to feel wrong ...

Would like to listen to the end of their own review, apply to their own station to think about it.

I used to learn business management, and then to report to the Economist's class. I learned a good many days, think the teacher that is not to say nonsense mody ... I also with the teacher theory half a day.
The teacher said, "Do you think you're more of a cow than that?"
If you want to listen, after listening to do not understand to ask me, combined with their own practice. I really heard it, only to know that everything has finished him. Listen, I'm done. Finished learning ... To be qualified to say yes.
Just like the finishing touches. A reason
At the beginning (47642245) 21:48:14

The name is so hard to pick (218883) 21:49:10
Yes, go on! Better to learn than not to learn
Mo Yan (1026306) 21:49:38
Here to listen to have to do the station so far, to really analyze your industry station success. How did they do it?
Do you have a thorough analysis?

If you have a thorough analysis, and you really think about it, why are you still a little P station? Why are you still worried about making money for some ads?
Mo Yan (1026306) 21:52:17
1 stand in your industry, not in 1 years to do the first several. To do the industry's people do not do not know the state of the mouth
~~

That is to say the analysis of the wrong, and you try hard place is also wrong ~ so simple