Website optimization needs to be from the user's point of view

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In fact, there are many factors related to site optimization, such as links, domain names and URLs, and so on, I would like to say: Successful website optimization strategy from the beginning of the site construction, and throughout the site construction of the whole process. Website optimization focuses on every detail issue, but no matter which details should follow the "from the user's point of view" principle.

The relationship between user experience and search engine optimization

Website optimization is not a simple search engine optimization, but also includes the user experience optimization, because the search engine optimization of the site's sound performance more intuitive, so many people will optimize the site and search engine optimization equate, and in fact, the core of site optimization is still the user experience optimization.

The ultimate goal of the site is to convert traffic into real customers, enhance corporate image and visibility, and search engine optimization to bring the site is only traffic, flow into the customer's decision factors or users, if the user believes that the content of the site and services can not be satisfactory, the flow of optimization can not be translated into effective, stable customers, This optimization is meaningless.

In fact, user experience optimization and search engine optimization are essentially complementary, search engine on the site's crawl way, the value of the site judgment, are from the user's point of view, any improvement to the user experience, are the search engine improvement. The search engine optimization, but also will allow users to benefit.

Search engine optimization strategy based on user experience

The purpose of the site is for users, so the focus of the site is whether users can quickly obtain useful information, the service is satisfied with the site, and search engine is to provide users with information related to the search, guide users into the relevant sites, so search engine optimization can be from the structure of the site, keywords, Site content and links to the user-related aspects of the start.

1. Optimization strategy of website structure

Web site structure and layout determines whether the user can easily and quickly get the required information, so the demand page display speed, user-friendly search for the information needed to facilitate the search engine crawl.

In the website design request conforms to the international standard, the promotion uses div to write the webpage, the page size best does not surpass 15k, this can speed up the webpage downloading speed, reduces the user waits the time, to the search engine is also more friendly. Site design should pay attention to the structure and clear navigation, page layout to take into account the user's browsing habits and ease of operation and so on.

From the search engine optimization point of view, the usual site directory is best not more than three layers, which is conducive to search engine spiders crawl Web pages, using plain text than pictures or format more advantageous, static pages more easily than dynamic pages included, the page code to streamline, while building a site map, convenient search engine spiders quickly traverse the These strategies are ultimately designed to allow search engines to include more pages, enabling users to quickly find the information they need.

2, keyword optimization strategy

Keyword optimization is the core of website optimization, and the content of the site is complementary. Keyword selection is usually based on the type of Web site, site positioning and the site to push products such as the determination, while the ranking of similar sites in front of the site used vocabulary, the selection of a certain competitive word as the key words. To determine the keyword to pay attention to more from the user's point of view, think about what users will use in search of words, do not use a single vocabulary, as far as possible to expand the growth of the tail keyword or a variety of combinations.

3, website content optimization strategy

To a website, content is the key factor that affects the website optimization effect, so the website content design is also one of the important factors of website optimization. The main function of the website content is to satisfy the user's demand for information, this requires for the site to add content of the copywriting targeted to organize, write the content of the article, if an article described insufficiently comprehensive, you can add relevant articles in a prominent link, the article can also be related to the use of the chain of words to expand reading, As much as possible to enable users to get more valuable information. Note Here do not copy other site articles, otherwise for users this article has no value, search engines may not be included, the work done in the early period is meaningless.

In the content of the editorial to note that the content to be related to the site theme, a page of the best keywords not more than 3, Web content for these core keywords to expand to ensure that the keyword density is reasonable, while the subject is clear. In addition, the site content to maintain a regular update, so that the search engine spiders will often follow your site included in the new page, to guide more users to click the site, and then into effective resources.

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