Website optimization should be done outside the chain of purpose

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In the major forums also mixed some days, in the inside contact with a lot of people, they are not doing SEO is personal webmaster. Learn from them that most of the time to do site optimization is in the "jar". Especially new, they do SEO is in the forum post, increase the site's outside the chain. From the point of view of SEO, we want to be the link of the website, that is, the outside chain of search engine. Do SEO is to network marketing, in this starting point, outside the chain of construction has two choices. First, is to promote the construction of the outside chain: The second is to do the ranking of the outside chain. Here's a concrete talk.

Building the chain for the promotion

We want to promote marketing, although network marketing is online promotion, do not need to be in the publicity, but we will be more use of resources. Online marketing and offline marketing is the same, the first thing to do is not want to do outside the chain, in order to be effective, save resources to promote their own things have an understanding. Analysis of the objects we will be marketing, such as the promotion of host classes, can be to Webmaster Class website promotion, Taobao class will go to E-commerce site.

In order to promote the construction of the chain, not direct marketing, its main purpose is to create word-of-mouth, so that people understand to promote things, coverage invited wide, as much as possible to let more people know. This aim of the promotion of the outside chain, mainly where people go to where more. Like most people like the forum, because here everyone can casually kan, know more people to promote the effect of better. There are relatively new microblogging, SNS and so on, we send a message to the tens of thousands of fans there will always be some people interested in your things.

Building the chain for ranking

In the website optimization has a famous saying, "Content is king, outside chain is Emperor". I believe everyone has heard, for a website, outside the chain construction is essential. Know how to optimize the new station may just be built is not anxious to do outside the chain, but on the track will continue to do outside the chain. Outside the chain can increase the weight of the site, the site in search engine rankings is also very important. In order to rank to do outside the chain is mainly to be successfully included in the chain only effect, there is the stability of the chain, often on the internet to see someone complain about their station Baidu update after the reverse chain will drop a lot, a question to know that people's outside the chain is through the forum to build. Now use the forum to do outside the chain effect or some, but its status gradually decline. The use of soft text to do outside the chain is an enduring trend, but also a good quality, of course, still a little difficult.

In order to do outside the chain, it is necessary to pay attention to the optimization problem, the common is to optimize the excessive, and search engine identified cheating. Optimization should pay attention to the choice of anchor text and the number of links in the chain to avoid the phenomenon of more and less, do not do the first day hundreds of, the next day do not do, so it is easy to let search engines to determine the consequences of cheating, serious.

Outside the chain is a site survival conditions, but the ultimate goal of the chain is to network marketing. Then the specific distinction between why the chain will be more targeted, the effect will be very significant.

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