Website SEO diagnostic Analysis (i): State website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Site SEO diagnosis refers to the site has been done, from the angle of SEO analysis of what problems, how should be improved. Including SEO keywords, site internal optimization and external links three parts, focus on the internal optimization of the site problems. Starting from today's small left not regularly to some sites for SEO diagnosis, and through the Webmaster Bar published, today to give you the diagnosis is the state's website.

Name: State of the world's professional wireless peripherals provider

Domain Name: www.bondidea.com

1. Weight embodiment: Domain name registration time: 2007-8-7; Pr:2 Baidu included: 274, Snapshot: 2011-3-3; Reverse Link: 2840

Domain name is composed of 8 English letters of the International domain name, and the domain name is the English translation of corporate names, for SEO benefit. In view of the snapshot slightly slow, in order to show the spider more friendly, should keep daily in a specific time period regularly update the site (fixed-point to spider feeding, do sef).

2. The overall site structure of the site is more popular with search engines:

1. Conform to the standards of the consortium. The aim of the optimization is to meet the standards of the spider crawling, and more importantly, to provide convenience and ease of use for visitors to the site. In the United States, some users do not use IE to browse the content of the Internet, many users will use some other browsing tools, such as: Netscape, Mozilla, FireFox, opera and so on. Users who use other browsers will not be able to see these sites if they are not using the standards of the consortium. Therefore, it is good that the website has noticed this when implementing the website deployment. Because this factor has a great impact on SEO.

2. The site was designed with a DIV Web page layout. Search engine and visitors ' browsing habits are generally from top to bottom, from left to right, and search engine access to the code, and the beauty of the page does not concern, so in the establishment of the site, the key content in the location of the page is particularly important. Because the structure is simple, and conforms to the standard, uses the website which the div constructs by the search engine's liking, thus has certain benefit to the website rank.

3. Directory level and directory file name optimization. For search engines, is from the root directory in turn down to crawl content, the General page is stored in the level 2-3 directory, search engines will be more effort to capture, so that many content is included; the directory file name contains keywords is also a major SEO skills. directory paths and file names are also an important factor affecting search engine rankings, which many people can easily ignore. The site builders have noticed this is very good.

But there are some drawbacks:

The site does not take a static page. Although the search engine on static pages and dynamic pages do not have special likes and dislikes, but sometimes dynamic page parameter mechanism is not conducive to search engine included, and static pages more easily included themselves, more by the search engine like and can be searched more opportunities. Therefore, in general, static pages on the SEO more favorable to the site construction of the basic sense of optimization.

Solution: page as much as possible to turn HTML static.

3.Meta selection: Meta seemingly simple, in fact, it is very profound, whether the composition of the reasonable directly determines the SEO and network promotion effect of the pros and cons.

A. Selection of title

The title of this site is set to: "State of the global professional wireless peripherals provider"

The title of this site is not complete from the selection requirements. should also choose 2~3 a suitable user search habits of the main keyword. Usually the core keywords in the front, the site name (long tail keyword density) put in the end.

Note: Title can be composed of 3 long tail keywords, there is a certain amount of daily search and competitiveness of the international standards for SEO impact.

B. Selection of keywords: the keyword of the website is selected as: "states, the state of the mouse, the state of wireless, state of technology, Shenzhen State Technology Co., Ltd., wireless mouse, state notebook mouse, wireless keyboard, wireless button mouse set, State mall, Solar mouse, solar wireless mouse, wireless mouse price, Wireless mouse recommendation, wireless mouse receiver.

The keywords here don't fit the criteria and requirements of the selection. In the description of the key words to pay attention to note several problems, that is, the keyword can not be reused, can not be stacked, and can not use all the company name matching words, a good keyword optimization character should not exceed 4 keywords. Therefore, the keywords here need to add several core words that match the customer search, and put the more core words in front of them.

C.description Design: The description of the website is designed as follows: "Shenzhen Technology Co., Ltd., as the world's leading desktop solutions provider, is committed to providing individuals and business users with the most innovative products and applications, to" happy point of inspiration "for brand ideas and appeals, For modern urban people to provide a happy, stylish desktop experience. National Unity Happy Line: 4XXXXX.

The description here slightly longer, long in the Baidu snapshot can not be fully displayed, if the key words in the back, it is the equivalent of being obscured. Because the description is generally a sentence to the Web site to summarize the fluent statement, need to note is: As far as possible to reflect the keyword, but only put 3-4 keywords for the best; minimize the occurrence of auxiliary words, function words, because they will dilute the strength of the keyword; words not more than 100 Chinese characters; No special symbols can be found.

Solution: redesign, streamlining.

4. User experience:

A. One or two level column design. The station's first-level column design for horizontal navigation, but take the picture, it is recommended to change it to plain text information, which is advantageous to SEO.

B. Show the industry News column on the homepage. This column is suitable for the promotion of the key words for the content of the production, update, etc., so that it displayed on the home page 6 article title, conducive to crawling spiders.

C. Inside the page, the bottom of the article as far as possible to show similar blog "On" and "next" article title, so for customers, not only can browse to more relevance page, to meet the relevant information expansion, at the same time for the site itself, but also improve the flow and stickiness.

(Solution: Art, programmer implementation)

5. Link Building:

A. Internal chain construction. The content of the site has to do internal links, such as in the content of the article to do hyperlinks and so on. These are beneficial to SEO;

B. Outside the chain construction: divides into the friend chain and the reverse chain. Friend chain is a valuable resource of the site, the need for continuous development, the more friends chain shows that the more popular website. Friend chain keyword contains site keywords, seo ranking advantage. Anti-chain is a reverse link, the site's reverse chain is 2840, indicating that there is a certain amount of network promotion. But most of it is the promotion of the URL, after the need for more anchor text outside the extension.

Search engines pay attention to the site's internal and external repair, a site optimized internally, external link resources to get some more, this site has basically led to the road to success. In addition to the site itself to do a good job, to increase the chain of Web site optimization is very important. Link is a site of the meridian, even if the content is rich, if the meridians are not through, then the collection and ranking will become very slow. Here, I suggest that the home page as much as possible to show the core keywords, and constantly appropriate to increase the quality of the reverse link and external links, of course, this is a long-term adherence to the project, can not snub.

Site questions:

Home lack of a "Friendship link" column, you need to add, and at the bottom of a new "quick link", will be the main key to put the keywords placed, pointing to the home page URL;

Article page lacks anchor text, so that all pages of the entire site can not be free to cascade up, not conducive to spiders crawl the whole station data, but also not conducive to user experience.

C. Link check: Site content is constantly enriched, the station will appear dead chain, dead chain for the normal operation of the site is fatal, so often check the station has no dead chain, is a long-term adherence to the day-to-day work.

Solution: SEOer, promotion personnel, network editing and other maintenance.

6. Content design: "The content is king, link is Emperor". A website attracts the customer most is actually the text content, therefore handles the content not only by the search engine love, to the user experience degree also has the very big promotion. Users and search engines like the fresh content of different flavors, so it is necessary to adhere to update and innovative content, to provide visitors with more valuable information services. Here, I think the content of the site needs to be more innovative, to avoid other sites with the Web content of the same, even the content of the collection, but also need a good false original. (Refer to the cold subdocument "brilliant pseudo-original technique":)

Site questions:

Query the site of the article update time, you can learn that the site content update is very short, need to update daily.

Solution: Copy, soft writer or network.

Summary: Optimization is the meaning of improvement. There is no perfect website, only constantly improved website. Do a good job of a website, it can be said that the user experience. A web site like a shop, decorated again sounding, if the lack of customer stop, then it is like a fake, can not realize its value. Therefore, the optimization direction of the site in the late period is to improve the user experience. In the final analysis, it is necessary to optimize the station in order to do well. Site optimization is the good development of the king. Article by the Webmaster Bar feeds, reprinted please indicate webmaster Bar (http://www.wzhan.net/Article/12076.html), thank you!

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