Website SEO, title optimization seven elements

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While doing the optimization of the site, one side also began to be summed up the experience of settling down, and we share the exchange.

Webmaster site optimization is always on the ice, through SEO optimization can make the site to get more search engine traffic, but on the other hand is afraid of optimization behavior by search engines as cheating, it is a dilemma choice. And in fact, the so-called skills, the internet has a lot of, there can be rapid improvement, but also has a more lasting effect, pros and cons, but also difficult to distinguish between true and false, and ultimately still need to explore their own slowly. Research SEO more time, also gradually found that many places is really not what we think so simple. There are a lot of details in the process that need to be noticed. This article wants to talk about SEO seemingly the simplest, but also the most important and not easy to do a part of-page title optimization.

In all of the Web site SEO skills, for the page title optimization, the webmaster is easier to control and operate. If we compare a Web site to a book, the theme of the site is the title of the book, and the title of the page is the title of each chapter of the book. The text of the book is always tightly centered around the center of the headline. This can be linked to the content of the page page, it should be around the page title to carry out. For search engines, the first premise of the rules they should follow is that they should conform to the reading and usage habits that people have formed. But also because the search engine defaults and observes this premise idea, thus can construct to satisfy our behavior custom search result.

From this, the page title, the importance of the entire Web page, it is self-evident.

Here I would like to summarize their own web page title optimization Seven elements, come out and exchange discussions, I hope it will help.

1. The title should be as short and easy to read as possible.

Most search engines only display the length of 40~60 characters in search results, and for users, they want to get more information by reading less text. Users don't like very long and cumbersome information. So the page title should try to make it easier for users to read and understand.

2. Title to include the primary key for the page.

The title is so important for the article, as it is for the Web page. The title is usually the first step in the search engine and user Analytics page, with the main keyword in the title, which will help users and search engines better understand the page.

3. Beware of excessive accumulation of keywords.

Many websites want to increase the keyword density by adding a string of long and repetitive keywords to the page. But this simple only in order to increase the keyword density behavior, resulting in the user read the title of the difficulty increased, but also very likely to be search engine to determine the keyword stack. Since the user is not friendly, and easy to cheat suspicion, then why do it. As well, honestly write your title, rendering a real page title to the user.

4. The title should contain the name of the site or organization.

The title of the Web page contains the name of the site or organization, on the one hand, easy for readers to distinguish between the source of the article, on the other hand, site or organization of the brand building. The brand is intangible, through the tangible title that helps users and search engines remember your site.

5. Stand on the user's point of view to write the title.

Does the headline you write appeal to the user? This is a question that needs to be constantly thought about. For the Web page, is the user's needs to make the Web page information produced value. A good title should let the user know that there is something he needs. Yes, he's looking for what you're offering.

6. Write a unique title for each page.

A web site may be thousands of pages, and the information on the page is different, different page titles should give users different information. It's the same for search engines. Do you think that if the title of all the chapters in a book is the same, then the title still has value in existence? Unique titles can also avoid different pages because of the same title of the page weight of the competition between the situation.

7. Do not repeat the site's navigation information in the title.

Some stationmaster likes to add the website navigation information in the page title, thought can add the keyword. This approach, on the one hand, increases the length of the title and is not conducive to user reading. For search engines, it is also possible to create a site Directory keyword competition, it is more harm than good.

Finally, summarize. Search engine optimization should be based on a user-friendly premise. If the optimization is only for search engine friendly, but not to the user value, then even if the search engine brings traffic, users will discard the site. Doing optimization is not wrong, but thinking about the value of the site is fundamental.