Website SEO how to surpass own competitor

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These two days just received the monitoring company's website (www.jiankongcctv.cn), first for a not very understanding of the industry, a lot of data and competitive strength are to analyze competitors to get. Analyze competitor's success and failure experience, competitor's keyword ranking, import link, domain name time and so on, absorb the advantageous aspect to perfect oneself. What's not to be overlooked is the potential competitors that are developing very fast, and let's look at the main aspects of competitors.

One: View the ranking of opponents

According to the keywords provided by customers, search inside Baidu, research the reverse link (domain:xxxx.com) of the previous site and the registration time of the opponent domain name, and use Linkdust to view the Yahoo reverse link of the opponent and the related aim text, So you know why the opponent's ranking is so good about the external conditions. The data found here has two advantages, one you can know the link situation of the opponent, two you can directly find a group of potential customers to change links to related sites.

Second: View the customer title, description and bread cutting navigation

Right click to select "View the source file, the mouse is not the exception of the right key" (some site webmaster may be in the site source code to add a ban on the right key JS, you can click the page-view the source file view or in IE to disable Java). Right-click to view the source file, focus on the three, title and description, because now the search engine for the keywords weight has been very low, but still can be seen in the keywords inside the main optimization of the key words. The title part of the most critical, because the search engine mainly refer to here, to see how the title of the opponent site set, you can do so, according to Baidu search engine guide said "article title-column name-site name" More reasonable, for our personal webmaster, no brand words, suggest " Article title-column name "On it, even if the customer wants to search for the name of the company, home on it, so you can focus on the weight, improve the ranking and then look at the source code of the H-series label There is no standardization, because the H tag is a set of, will not appear no grandpa has a father grandson out of the situation ( Has a h2,h3,h4). And for pages that do not want to give weight, use nofollow labels.

Third: The overall analysis of the website.

Corporate websites Generally speaking, pages are relatively simple, network companies to do things, navigation above are basically the home page about our customer service products contact us, but in fact, customers generally come to our website is not to see how your company, the first is to find the things he needs or services, So a lot of the layout is a bit of a problem, the navigation so important location wasted, then analyze the site inside the situation, look at the navigation design is clear, how many columns with the root directory, and how many columns is a single page, those are key columns, because a site's home page space is limited, so the real traffic is to rely on the inside page, Only Long tail keyword traffic has, this site is a good site.

Look at this site of the internal strength of how to cultivate, look at its inner link is relative to the key words of the link is through the program itself or manually add links to a specific link to a keyword, the search engine effect is very limited, Almost negligible. And the program is not thinking, an article in the presence of one or two keywords OK, if an article appeared five keywords or 10, 20? Another problem is that we may want to do the link did not do, such as a page appears "Monitoring and Guangzhou monitoring installation" Of these two words, The program may link the word monitor at the same time, and you would like to link to the Guangzhou Monitor installation of the word link link. Why do people's keywords rank so high? In addition to the outside chain, the precise inner chain is very important. After understanding this reason, our future article link all manually add, although the comparison consumes a little time.

Four: Find out the shortcomings of their own websites and highlights

In general, we may be too familiar with our website or people's narcissistic relationship, feel that their own things are good, limited their own aesthetic and ideas, not easy to find the site is not enough, so we can find the company's younger brothers Small sisters, eldest sister or do not understand the site's friends look down, they simulate into a customer , so that those who do not understand the comments, so that the user experience to find a good information.

Five. Common search commands.

1: Query included page site: domain name, such as the search box input site:www.jiankongcctv.cn can be found on this site search engine included the number of this, the command of all search engines generic.

2: Query reverse link, Baidu with domain:www.ltone.com; Google use link: domain name, but only a part of the Google Index library data, because Google also feel that this is a privacy, if you want to check their own backlinks, you can use Google Webmaster tools; Yahoo is directly in the sitemap.cn.yahoo.com input URL, yahoo query reverse link more accurate, recommended use. or use webmaster tools to detect these data at once

Of course, these are vaguely compared to the basis of things, real to surpass opponents, mainly to see an executive force. When you have a way to achieve the ultimate, you can also succeed, I wish the vast number of webmaster friends beyond your opponents.

Above out of Guangzhou monitoring company www.jiankongcctv.cn, I hope to be useful to you novice, reprint please retain the source.