Website SEO Operation Brief tutorial

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Involved in Web site planning and SEO technology has been more than 1 years time. This long and short year is a stage in which I have learned to really start the operation until now to preside over this work. Many people say that learning search engine promotion No matter how you learn you can only learn 20%, save 80% is all you need to understand yourself to explore a process. However, the initial involvement in this industry friends often do not know where to start, do not know how to operate. As a migrant worker, we do not have much money to buy a server to buy a domain name for us to practice. So we can only hold the hands of the only one to see the more important than life of the station to continue the experiment.  Careful and prudent operation often does not achieve the ideal effect, and bold experiment we can not carry out, because you and I do not want to see their own station perish. In view of these problems, I write down this article, I hope to help friends, because I have limited technology, know more than enough, not to and wrong place also please haihan remind. I believe that we will continue to progress in our common exploration and study. The following is the beginning of the content, do not write the link between the nonsense, come to see.

First, the establishment of the station planning

When a station needs to build, you must first think of the purpose of this station, that is, positioning. When positioning, you should at least know what you are going to do, what your key content is, what your keywords are and what you can do about it. In doing all this, you need to explore the current search engine situation, analysis. You can use a variety of search engines to search for the keywords you want to do, see now ranked by what station, the collection of these stations, outside the chain, PR value, the chain of the situation and the language of the site. After the market analysis, according to the competitive size of keywords to make judgments. The judgment content contains the current competitor's status and coping style. You should list at least 3 places where you are superior to them. For example, they do not do anchor cable, or they do not have too many outside the chain, or their chain is not enough, or they and you are the new station and PR value is too low ... The analysis of competitors is the first step in your success. Making a plan that you think is complete is your real start.


Ii. programming language selection

SEO technology to learn a friend, there are a lot of their own operations, and even with me is the income of ordinary individuals. We do not have company support, we may choose CMS system, but whether you are using the existing CMS system or other languages you have written, please remember that you need to stand on the search engine point of view to consider the problem. You need to know DIV program will be indexed by the search engine quickly, you also need to know that the ASP program does not generate static is included slowly. You should know that HTML programs make spiders happy ... So we're going to choose the DIV program, so we're going to choose a program that can generate static HTML pages.

Third, the content fills

We may not have much time to fill our stations in order to learn technology. At the same time we do not have those who can do single page technology, we may choose to collect or copy. Friends, if you want to let your station quickly collected and not at the same time by k off, please do this when you must make changes to the content of the article and collation. Changes include, title changes, content paragraph changes, keyword replacement or change. The above changes will make your content different or even almost different from the original text you copied. This kind of operation will let you quickly deceive the spider, become "original". To know that the original is a web spider like things.        Something you've never seen will make it very important to you. Each article we should pay attention to our article inside the keyword description and bold color effect. Because spiders will think these effects are critical and will pay attention to them. At the same time, we should also be able to pull spiders to access other pages by adding an internal link to the keyword. We spider webs of the same link, will let our station not dead page. will make spiders do not get into a dead end, but also let spiders quickly respond to new pages.


Iv. Detail Optimization


When doing the station, we should pay attention to our anchor chain connection. We need to know that anchor connections are more attractive to spiders than regular links. We have to keep using anchors in key links.  We can make the navigation anchor, we can also put the key content of the article links into anchor ... Don't forget to give you all the anchors and links to make titel and mane explanations. These operations can not only increase your keywords, but also tell the spider what it is.

List 2 examples.

Example 1, Introduction link, <li><span class=nav_link id=nav3 Onmouseover=javascript:doclick (this) ><a href= "/qqkongjian /2/list50_1.html "title=" QQ QQ book column ">qq Treasure </a></span></li><li><span class=nav_ Link id=nav4 Onmouseover=javascript:doclick (this) ><a href= "/qqkongjian/3/list56_1.html" QQ joke column to provide all kinds of jokes information ">QQ jokes </A></SPAN></li>

More familiar to the code friends can understand, the red part is to tell the spider what this link is, it's a brief introduction, it's approximate content. 、

Next we look at a cable connection. <a class= "f_red" target= "_blank" href= "/qqkongjian/3/gaoxiao/list58_1.html" QQ Space Code title= Network text "comedy" QQ Space Code name= Network Text " > Comedy </a> friends, see this different point.

What is the word name in the 2nd code, and it is clear that you must be careful.      Optimization technology is to do the details, tell the spider, also tell themselves. Talked about the links, also talked about the keywords, friends. Everyone knows that search engines are sorted by reading the number of keywords in your station.  But please be sure to pay attention to, must not add up the keyword.      For example, error keyword arrangement: <meta name= "description" cdescription "content=" XX technical data, on the analysis of XX technology, these will make your station not quickly by K. Besides the keyword appears in the text, we please understand that the title as far as possible keyword, the contents of the first 20 words must appear in the keyword. This is important. But when you write content, do not like the above error keyword arrangement in the superposition. For example: Mobile phone This article you write is not right: Ah, mobile phone, mobile phone, the benefits of mobile phones. ............ You might as well write: Today I bought a mobile phone, this dark blue mobile phone has become my deep love ... .....


Five, pay attention to the chain

External links have always been a key point of search engine judgment weight. So high quality external links are important and directly implicate your ranking factors. So you must find the industry's external links, unless you only for that point PR value. I do not say anything more, change links, buy links, and so on your own choice.


Vi. Update the site


Site to finish must pay attention to update the content, do not throw there regardless, you are a day fixed time, must try to fix time to update. A few updates a day can be, as far as possible with the original to write Ah, so that spiders have something to eat every day, is good.


Seven, make your 404 mistakes

A good 404 error is to let netizens like, but also spiders like. Try not to show the default 404 error page. Try to use the automatic return to the home page. You can refer to the station, such as you enter [Url]http://www.163.com/asdasdasdsadsaasa[/url] or [Url]http://www.china5173.com/adssadasdas[/url  ][/url] See how they do it. If it doesn't, the code can take it from me.


VIII. matters not yet done

Written so much, in fact, I also know that I have not finished, there are many many things. Do SEO is a person, you must carefully operate, you must carefully operate every detail. You have to stand in other people's point of view to consider the problem, all for the convenience of netizens, all for their sake, as long as you do these while a little consideration of the habit of spiders, can do. So also out of such a word, do SEO is to do their own station, the highest realm is to abandon the SEO focus on the station.

Dear friends, I do not have the point of view, we put more suggestions. My application is outdated and I hope everyone will support us. I welcome you to discuss the discussion with me, I also welcome teachers to guide. I was a chimera, in a number of webmaster stations have sent things, we can go to comment on, I qq:707388882  hope to become friends with you.                                                                                                                                                                                                                              February 27, 2008 above content for my original, please do not change when forwarding.

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