Website Title keywords and description standard writing

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Hello everybody, Flower here has the courtesy, today sends the first original article, will be updated in succession.

The first day we talk about SEO an introductory knowledge, the standard website title, keywords, description writing.

The role of Title keywords description

Title, which is titled, he shows in the browser box, generally convenient for users to understand the content of the page, and in search engines, here is the main basis for them to determine the content of your Web page.

Keywords, we call him the key word, he and title is different, title is can let the user see, and keywords if not see the source program is invisible. The main role is a simple overview of the page content of the keyword brief, such as I now this article is about Title,keywords,description article, then these three words is my key words. Should be written in the keywords, convenient search engine inspection.

Description, like keywords, is not directly seen on the Web page, but also used to give the search engine to judge the entire content of the page, which to write content is your page content profile.

Ii. the writing of title keywords description

The wording of my story differs from that of others. My writing by the site level to tell, we first suggested that you want to determine the main direction of your site, and then determine your site column page and category list page name, these names are best to use keywords to determine, such as entertainment Information section, the best use of entertainment information, Instead of a messy name like what Entertainment 88 ah, entertainment, or entertainment plus some special symbols, which can highlight the personality of your site, but let your site in some areas of the underdog.

OK, we have confirmed the column name and the category list name, then can begin to write the entire website title, keywords, description and so on content.

1. Home title, keywords, description

1.1 First page keywords writing, the general we write home keywords, if according to the method I said above selected column name, it can only in the home page keywords add the site name, column name and one or two more important keywords will be able to.

1.2 first page title writing, the title of the homepage is relatively simple, the general format is "site title-site keyword", the key words here do not add too much, and keywords the same as the best.

1.3 First page description writing, description is to write the title of the homepage, key words and some special columns of the contents of the integration into the inside, write a simple introduction form, not only key words, because this is the search engine included the home page after the introduction of the show.

2. Section page title, keywords, description writing

2.1 Title of the column page, in general, there are two types of title in the column page, if your column page in accordance with my previous recommendations of the name of the keyword, the edge can be "column name-site name", but if you are not according to my suggestions to name the word, title will be changed, Probably the writing is such "column Name column keyword-website name", this can help your column to get rank.

2.2 Column keywords writing, column keywords can be listed under the column of all the classification list, plus the column keyword, the general wording is "column name, column key word, column category list name" This can help search engine better distinguish this page, So you get some advantages in the weight of similar sites.

2.3 Column Description writing, the column title, keyword, category list name, as far as possible into the description, but should not only write keywords, the proposal is still as far as possible in the form of introduction, to your users in search engine browsing will have benefits, which can also improve some of your weight advantages.

3. Classification list page title, keyword, description writing

3.1 Classification List page title, relatively simple, just use the keyword for this column name, and then fill in the following order can be "category List page name-column name-site name", here do not add a mess, because it will be easier to your ranking more good.

3.2 Classification List page keywords writing, here The suggestion is simpler, is to write your main key words in this column, not to write too much, three to four words best, because now the search engine will also because too many keywords scatter your weight.

3.3 Classification List page description writing, to the writing is also relatively simple, the general only need to classify the title of the list, keywords included in the written fluent introduction on it, this can also add to your category List of friendliness.

4 content page (also called the Ultimate page) title, keywords, description writing

4.1 content page Title writing, content page title writing relatively simple generally have three kinds of writing.

First, title plus site name, format "content title-site name";

Second, the title Plus column name, format "content title-column name" Here if the column name, the general column name is included in the keyword and the name of the site, such as NetEase's information inside the page contains the content of the title underlined NetEase News Center;

Third, the title Plus column name and site name, this kind of title is relatively complicated, but also the most normative writing, he can play the role is to give visitors good tips, tell visitors what is this content, and he is in which of the Web site, the general writing is such "content title-column name-site name." There is no category list name added, if you want to join, just add the list name to the column name before you can, in fact, the more to the depth of the page, title of the site in the name of the more rely on, such a writing is to highlight the title of your content, because the search engine will consider the content of the previous things, the relative weight is higher , so be sure to put the title of the content page in front of you.

4.2 content Page Keyowerds writing, in the content page write keywords is actually more important things, you can not use your site more important words to write keywords, otherwise will only let you content keyword transition repetition, and reduce search engine friendliness, Muje recommends that you carefully summarize the important elements of your published articles, and then extract the keywords, such as my article if it is to introduce the current financial crisis, then my key words must be the financial crisis, and if the contents of the stock, my keywords can also add shares, these keywords suggest that some content is important to write , of course, if you think your ability to extract keywords is poor, you can also extract the more words appear in the article as a key word, such as I now write the content is about title, keywords, description, and my content page keyword is these three, and the content page keyword standard format is generally "content page keyword-content title", here the key words are still three to four best.

4.3 content page Description Writing, the description in the content page has two kinds of writing.

The first is the standard writing, this style is like the previous, will be the title of the article, the important content of the article and keywords all extracted out to write a simple introduction to this content page, this is the best way, the relative is the most standard.

The second is Muje to some independent station to do the personal webmaster advice, if you think every day to write a lot of related description content is more troublesome, you can consider the content of the first paragraph of the article copied to the description, but the first short content to do a certain template to write, Muje recommends that you add the first sentence of the first paragraph to the title element and keyword elements, that is, if I this article is about title, keywords, description, then I would be best to add these keywords in the first sentence, of course, if it is included in the title is the best, This allows you to get a better ranking of content pages, but this is a bit of a suspicion of cheating, so use caution. And if so, the first paragraph of your article must be the same as the description.

The above content is basically above is Muje oneself to the standard website title, keywords, description to write some suggestions, hope can give some help to the friends who read carefully, if you have other opinion.

Author: Muje

NET name: Flower Tian Mu